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Introduction to Scottish
Government Statistics, Census
data and practical applications
Aberdeen City CPD Programme
3 December 2014
Introduction
What we will cover:
Background to the 2011 Census and some results
Practical using‘Census Data Explorer’
Introduction to Scottish Government Statistics
Discussion
2011 Census in Scotland
Your average Scot
In the late 1850s
– were called John Smith or Mary
Macdonald
– had a 1 in 7 chance of dying before
their first birthday
– lived almost 2 to a room, with a 1 in 3
chance of sharing the room with the
whole family
– got married at 27 (John) and 25
(Mary)
– had a 1 in 3 chance of being married
in their 20s
– had a life expectancy at birth of 40
(John) and 44 (Mary)
At end of the 20th Century
– were called Lewis Smith or Emma
Brown
– had a 1 in 200 chance of dying before
their first birthday
– each had 2 rooms to live in
– got married at 32 (Lewis) and 29
(Emma)
– had a 1 in 7 chance of being married
in their 20s
– had a life expectancy at birth of 76
(Lewis) or 81 (Emma)
Census 2011 – Key population facts
Scotland’s population was 5,295,400 the highest ever
recorded
2,567,000 men and 2,728,000 women.
Population has increased by 233,000 (5 per cent) since
2001 Census
More children under 5 (+ 6 per cent) since 2001
Fewer children aged 5 to 14 (-11 per cent) since 2001
More people aged 65 and over (+11 per cent) since 2001
More people aged 80 and over (+19 per cent) since 2001
More people aged 15 to 64 (+6 per cent) since 2001
1911 population by age and sex
2011 population by age and sex
Ethnicity
Proportion of population by ethnicity, 2011
Growing ethnic diversity
Proportion of people reported as belonging to minority ethnic group in 2011, Aberdeen City
National identity (New question in 2011)
Proportion of population by national identity,
Scotland, 2011
Ethnic groups in Scotland and Aberdeen City – 2011
(as % of total population)
Ethnic Group Scotland Aberdeen City
White: Scottish 84.0% 75.3%
White: Other British 7.9% 7.6%
White: Irish 1.0% 1.0%
White: Gypsy/Traveller 0.1% 0.1%
White: Polish 1.2% 3.2%
White: Other White 1.9% 4.7%
Mixed/Multiple 0.4% 0.7%
Asian, Asian Scottish,
Asian British
2.7% 4.3%
African, African Scottish,
African British
0.6% 2.3%
Caribbean or Black 0.1% 0.3%
Other ethnic group 0.3% 0.6%
Countries of birth outside of the UK
0 1000 2000 3000 4000 5000 6000 7000
Hong Kong
Netherlands
South Africa
Pakistan
Malaysia
Canada
Latvia
Lithuania
China
France
USA
Ireland
Germany
India
Nigeria
Poland
Number of people
Countries of birth outside the UK
– Aberdeen City 2011
Census 2011 - Key household results
The number of households in Scotland with at least one usual in 2011 was
2,372,780 - the highest ever.
In 2011, one-person households accounted for 35 per cent of all households in
Scotland, ranging from 27 per cent in Aberdeenshire to 43 per cent in Glasgow
City.
Between 2001 and 2011 average household size from 2.27 to 2.19 people per
household.
In 1961, one-person households were the least common household type and
accounted for 14 per cent of all households. By 2011 they had become the
most common household type and accounted for 35 per cent of all households.
Long-term trends - Household size
One person
households now most
common household
type – accounts for 35
per cent of all
households.
Census Data Explorer
Quick, easy (and FREE!) online access to the
results from Scotland’s 2011 Census
Area profiles
Data visualisations and maps online
All the standard output tables for all the
available geographies
Range of supporting information
What Census data is available?
• Population and household estimates for various geographies.
• Tables of the following topics at all census geographies:
Population and Households
Housing and Accommodation
Health
Ethnicity, Identity, Language and Religion
Education
Labour Market
Transport
Census Data Explorer
Time for the practical session
www.scotlandscensus.gov.uk
Census Data Explorer
(1) Area profiles
Compare the national identity for your Council Area
with another area in Scotland
• Select areas; Get Data
Data on Population, Identity, Health etc. can be
selected from tabs (system defaults to ‘Population’)
• Select ‘Identity’ and then ‘National identity’ from
next menu; Discuss in relation to Social Justice
agenda in CfE
Census Data Explorer
(2) Maps and Charts
Compare the national identity for your Council Area
with all other Councils in Scotland
• Choose topic ‘Ethnicity, Identity, Language and
Religion’; choose ‘National Identity Chart’; View
Data
• Check Council Area for all councils; uncheck
‘National Identity new’ to deselect all, and then
choose ‘Scottish identity only’
• Order by ‘Scottish identity only’ ( toggle header to
get increasing or decreasing order); hide menus
using to maximize size of chart
Census Data Explorer
(3) Standard Outputs
Compare the national identity for neighbouring
Council Areas using the map to select councils
• Choose topic ‘Ethnicity, Identity, Language
and Religion’; select table KS202SC – National
identity; Select table
• Choose Council Areas as area type; click on
map to select 4-5 neighbouring councils; View
table
• Standard output has raw totals by default;
choose Row percentages for discussion of
findings
Census Data Explorer
(4) Non-standard Outputs
Have more control over outputs …
• Download a standard table in Excel format using
raw totals for maximum flexibility; tailor to own
needs and reformat in Excel to produce suitable
tables and charts in response to area of interest
• Choose All topics; select table DC1109SC –
Household composition by sex by age; Select table;
select area as Scotland; View Table; Download
Table in Excel 2007 (or 2003); Go!
Census Data Explorer
(4) Non-standard Outputs (continued)
• Repeat for table DC1104SC – Residence type by
sex by age; Download table to extract data on
communal establishment; add to totals for people
living on their own
• Manipulate data in Excel; select desired columns;
compute totals and percentages of 16-65 in single
dwelling situation; create a chart to illustrate
finding
Example analysis of household
composition + other Census data
Household composition by age and sex
http://bit.ly/household_age_sex
Blog entry from Talking About Statistics
www.celiamac58.blogspot.co.uk
@celiamac58
Statistics cycle – what is the
question?
Problem Analysis
– specify the problem;
problem posing
Data
Presentation
– descriptive techniques
and their interpretations,
including tabulation, data
display and statistical
measures of location and
spread
Data Collection
– including small sets
of primary data and
large databases of
secondary data
Data Analysis
– discussion of data,
leading to some
inference that is
relevant to problem
Statistics Cycle
Statistics cycle (Adapted from Porkess, 2013)
Links to National Outcomes
and Numeracy Across Learning
MNU3-20A
I can work collaboratively, making appropriate use
of technology, to source information presented in
a range of ways, interpret what it conveys and
discuss whether I believe the information to be
robust, vague or misleading
MTH2-21A/3-21A
I can display data in a clear way using a suitable
scale, by choosing appropriately from an extended
range of tables, charts, diagrams and graphs,
making effective use of technology
Links to National Outcomes
and Numeracy Across Learning
National 5 and Higher Geography
Geography: Physical Environments
Use of mapping skills and techniques including the use of
Ordnance Survey maps
Geography: Human Environments
Use of research skills and techniques which should include the
use of fieldwork
Geography: Global Issues
Use of numerical and graphical information
Links to National Courses
Links to National Courses
Level Possible learner responses Possible question
types
Higher Extended response
Explanation and analysis required
Clear and structured expression of complex ideas
Extensive and sophisticated use of evidence
Able to consider different perspectives on an
issue
Able to make judgements
… discuss
To what extent …
How far …
Assess …
Critically examine …
Comment on …
National 5 Detailed response
Description and explanation required with some
analysis
Clarity in expression of ideas
Insightful use of evidence
Use of appropriate exemplification
Describe, in detail,
…
Explain, in detail, …
To what extent …
How important …
Further information
All data available at: http://www.scotlandscensus.gov.uk
Sign up there for our e-newsletter
Enquiries: Customer@gro-scotland.gsi.gov.uk
@NatRecordsScot
Area profiles: Religion
Comparison of different geographies
Comparison of different geographies, at general level
Maps and Charts: Map of Religion
Maps and Charts: Distribution of Roman Catholic religion by council area
Maps & Charts: Religion chart
Standard outputs: Select a table
Standard outputs: Select an level of geography
Select an area
Add/remove
labels
Select area/s of interest and
view or download data
Aim of Government Statistics
The primary aim of official statistics in Scotland is to provide an
accurate and up-to-date picture of the economy and society. All
official statistics produced by Scottish Government are freely
available.
Most of the statistics produced are national statistics which
mean that they are produced according to the Code of Practice
for Official Statistics and meet with standards of integrity,
accuracy, impartiality
Who produces statistics on Scotland
Learning
Health
Social care
Justice
Economy
Transport
Population &
migration
Farming &
fisheries
Census
Spending
Produced in Scotland Produced about Scotland
Labour
market
Welfare
Tax
Economy
Higher
education
The major Scottish social surveys
 Cross Cutting:
• Census
• Scottish Household Survey (incorporates the Scottish House
Conditions Survey)
 Business Area Specific:
• Scottish Health Survey
• Scottish Crime and Justice Survey
• Growing Up in Scotland
• GP Survey Scotland
• The Scottish Survey of Literacy and Numeracy
UK Surveys with Scottish data
 Cross Sectional
• Labour Force Survey
• Family Resources Survey
• General Lifestyle Survey
• Expenditure and Food in Scotland
• Opinions Survey
 Longtitudinal:
• Millenium Cohort Study
• Wealth and Assets Survey
• Life Opportunities Survey
Where to find Scottish data
Scottish Neighbourhood Statistics
What type of data can you find?
Health
Education
Poverty
Unemployment
Housing
Population
Crime
Social/community
Scottish Index of Multiple Deprivation
The Scottish Index of Multiple Deprivation (SIMD) 2012 identifies small area
concentrations of multiple deprivation across all of Scotland in a fair way.
SIMD 2012 is an update with improvements on the SIMD 2009 and uses the
same geographical base (datazones) as previous versions of the SIMD.
The SIMD provides a relative measure of deprivation which means that the main
output from SIMD - the SIMD ranks - can be used to compare data zones by
providing a relative ranking from most deprived (rank 1) to least deprived (rank
6,505). The SIMD cannot be used to determine 'how much' more deprived one
data zone is than another e.g. it is not possible to say that data zone X, ranked
50, is twice as deprived as data zone Y, ranked 100.
The SIMD can be used to identify Scotland's most deprived small areas on the
overall index and each individual domain, commonly by applying a cut off such
as 10%, 15% or 20%. The cut off should be informed by whether it aims to
target areas with the very highest concentrations of deprivation or to be wider
ranging.

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Geography Skills Aberdeen City CPD event 3rd dec

  • 1. Introduction to Scottish Government Statistics, Census data and practical applications Aberdeen City CPD Programme 3 December 2014
  • 2. Introduction What we will cover: Background to the 2011 Census and some results Practical using‘Census Data Explorer’ Introduction to Scottish Government Statistics Discussion
  • 3. 2011 Census in Scotland
  • 4. Your average Scot In the late 1850s – were called John Smith or Mary Macdonald – had a 1 in 7 chance of dying before their first birthday – lived almost 2 to a room, with a 1 in 3 chance of sharing the room with the whole family – got married at 27 (John) and 25 (Mary) – had a 1 in 3 chance of being married in their 20s – had a life expectancy at birth of 40 (John) and 44 (Mary) At end of the 20th Century – were called Lewis Smith or Emma Brown – had a 1 in 200 chance of dying before their first birthday – each had 2 rooms to live in – got married at 32 (Lewis) and 29 (Emma) – had a 1 in 7 chance of being married in their 20s – had a life expectancy at birth of 76 (Lewis) or 81 (Emma)
  • 5. Census 2011 – Key population facts Scotland’s population was 5,295,400 the highest ever recorded 2,567,000 men and 2,728,000 women. Population has increased by 233,000 (5 per cent) since 2001 Census More children under 5 (+ 6 per cent) since 2001 Fewer children aged 5 to 14 (-11 per cent) since 2001 More people aged 65 and over (+11 per cent) since 2001 More people aged 80 and over (+19 per cent) since 2001 More people aged 15 to 64 (+6 per cent) since 2001
  • 6. 1911 population by age and sex
  • 7. 2011 population by age and sex
  • 9. Growing ethnic diversity Proportion of people reported as belonging to minority ethnic group in 2011, Aberdeen City
  • 10. National identity (New question in 2011) Proportion of population by national identity, Scotland, 2011
  • 11. Ethnic groups in Scotland and Aberdeen City – 2011 (as % of total population) Ethnic Group Scotland Aberdeen City White: Scottish 84.0% 75.3% White: Other British 7.9% 7.6% White: Irish 1.0% 1.0% White: Gypsy/Traveller 0.1% 0.1% White: Polish 1.2% 3.2% White: Other White 1.9% 4.7% Mixed/Multiple 0.4% 0.7% Asian, Asian Scottish, Asian British 2.7% 4.3% African, African Scottish, African British 0.6% 2.3% Caribbean or Black 0.1% 0.3% Other ethnic group 0.3% 0.6%
  • 12. Countries of birth outside of the UK
  • 13. 0 1000 2000 3000 4000 5000 6000 7000 Hong Kong Netherlands South Africa Pakistan Malaysia Canada Latvia Lithuania China France USA Ireland Germany India Nigeria Poland Number of people Countries of birth outside the UK – Aberdeen City 2011
  • 14. Census 2011 - Key household results The number of households in Scotland with at least one usual in 2011 was 2,372,780 - the highest ever. In 2011, one-person households accounted for 35 per cent of all households in Scotland, ranging from 27 per cent in Aberdeenshire to 43 per cent in Glasgow City. Between 2001 and 2011 average household size from 2.27 to 2.19 people per household. In 1961, one-person households were the least common household type and accounted for 14 per cent of all households. By 2011 they had become the most common household type and accounted for 35 per cent of all households.
  • 15. Long-term trends - Household size One person households now most common household type – accounts for 35 per cent of all households.
  • 16. Census Data Explorer Quick, easy (and FREE!) online access to the results from Scotland’s 2011 Census Area profiles Data visualisations and maps online All the standard output tables for all the available geographies Range of supporting information
  • 17. What Census data is available? • Population and household estimates for various geographies. • Tables of the following topics at all census geographies: Population and Households Housing and Accommodation Health Ethnicity, Identity, Language and Religion Education Labour Market Transport
  • 18. Census Data Explorer Time for the practical session www.scotlandscensus.gov.uk
  • 19. Census Data Explorer (1) Area profiles Compare the national identity for your Council Area with another area in Scotland • Select areas; Get Data Data on Population, Identity, Health etc. can be selected from tabs (system defaults to ‘Population’) • Select ‘Identity’ and then ‘National identity’ from next menu; Discuss in relation to Social Justice agenda in CfE
  • 20. Census Data Explorer (2) Maps and Charts Compare the national identity for your Council Area with all other Councils in Scotland • Choose topic ‘Ethnicity, Identity, Language and Religion’; choose ‘National Identity Chart’; View Data • Check Council Area for all councils; uncheck ‘National Identity new’ to deselect all, and then choose ‘Scottish identity only’ • Order by ‘Scottish identity only’ ( toggle header to get increasing or decreasing order); hide menus using to maximize size of chart
  • 21. Census Data Explorer (3) Standard Outputs Compare the national identity for neighbouring Council Areas using the map to select councils • Choose topic ‘Ethnicity, Identity, Language and Religion’; select table KS202SC – National identity; Select table • Choose Council Areas as area type; click on map to select 4-5 neighbouring councils; View table • Standard output has raw totals by default; choose Row percentages for discussion of findings
  • 22. Census Data Explorer (4) Non-standard Outputs Have more control over outputs … • Download a standard table in Excel format using raw totals for maximum flexibility; tailor to own needs and reformat in Excel to produce suitable tables and charts in response to area of interest • Choose All topics; select table DC1109SC – Household composition by sex by age; Select table; select area as Scotland; View Table; Download Table in Excel 2007 (or 2003); Go!
  • 23. Census Data Explorer (4) Non-standard Outputs (continued) • Repeat for table DC1104SC – Residence type by sex by age; Download table to extract data on communal establishment; add to totals for people living on their own • Manipulate data in Excel; select desired columns; compute totals and percentages of 16-65 in single dwelling situation; create a chart to illustrate finding
  • 24. Example analysis of household composition + other Census data Household composition by age and sex http://bit.ly/household_age_sex Blog entry from Talking About Statistics www.celiamac58.blogspot.co.uk @celiamac58
  • 25. Statistics cycle – what is the question? Problem Analysis – specify the problem; problem posing Data Presentation – descriptive techniques and their interpretations, including tabulation, data display and statistical measures of location and spread Data Collection – including small sets of primary data and large databases of secondary data Data Analysis – discussion of data, leading to some inference that is relevant to problem Statistics Cycle Statistics cycle (Adapted from Porkess, 2013)
  • 26. Links to National Outcomes and Numeracy Across Learning MNU3-20A I can work collaboratively, making appropriate use of technology, to source information presented in a range of ways, interpret what it conveys and discuss whether I believe the information to be robust, vague or misleading
  • 27. MTH2-21A/3-21A I can display data in a clear way using a suitable scale, by choosing appropriately from an extended range of tables, charts, diagrams and graphs, making effective use of technology Links to National Outcomes and Numeracy Across Learning
  • 28. National 5 and Higher Geography Geography: Physical Environments Use of mapping skills and techniques including the use of Ordnance Survey maps Geography: Human Environments Use of research skills and techniques which should include the use of fieldwork Geography: Global Issues Use of numerical and graphical information Links to National Courses
  • 29. Links to National Courses Level Possible learner responses Possible question types Higher Extended response Explanation and analysis required Clear and structured expression of complex ideas Extensive and sophisticated use of evidence Able to consider different perspectives on an issue Able to make judgements … discuss To what extent … How far … Assess … Critically examine … Comment on … National 5 Detailed response Description and explanation required with some analysis Clarity in expression of ideas Insightful use of evidence Use of appropriate exemplification Describe, in detail, … Explain, in detail, … To what extent … How important …
  • 30. Further information All data available at: http://www.scotlandscensus.gov.uk Sign up there for our e-newsletter Enquiries: Customer@gro-scotland.gsi.gov.uk @NatRecordsScot
  • 31.
  • 32. Area profiles: Religion Comparison of different geographies
  • 33. Comparison of different geographies, at general level
  • 34.
  • 35. Maps and Charts: Map of Religion
  • 36. Maps and Charts: Distribution of Roman Catholic religion by council area
  • 37. Maps & Charts: Religion chart
  • 39. Standard outputs: Select an level of geography
  • 41. Select area/s of interest and view or download data
  • 42. Aim of Government Statistics The primary aim of official statistics in Scotland is to provide an accurate and up-to-date picture of the economy and society. All official statistics produced by Scottish Government are freely available. Most of the statistics produced are national statistics which mean that they are produced according to the Code of Practice for Official Statistics and meet with standards of integrity, accuracy, impartiality
  • 43. Who produces statistics on Scotland Learning Health Social care Justice Economy Transport Population & migration Farming & fisheries Census Spending Produced in Scotland Produced about Scotland Labour market Welfare Tax Economy Higher education
  • 44. The major Scottish social surveys  Cross Cutting: • Census • Scottish Household Survey (incorporates the Scottish House Conditions Survey)  Business Area Specific: • Scottish Health Survey • Scottish Crime and Justice Survey • Growing Up in Scotland • GP Survey Scotland • The Scottish Survey of Literacy and Numeracy
  • 45. UK Surveys with Scottish data  Cross Sectional • Labour Force Survey • Family Resources Survey • General Lifestyle Survey • Expenditure and Food in Scotland • Opinions Survey  Longtitudinal: • Millenium Cohort Study • Wealth and Assets Survey • Life Opportunities Survey
  • 46. Where to find Scottish data
  • 48. What type of data can you find? Health Education Poverty Unemployment Housing Population Crime Social/community
  • 49. Scottish Index of Multiple Deprivation The Scottish Index of Multiple Deprivation (SIMD) 2012 identifies small area concentrations of multiple deprivation across all of Scotland in a fair way. SIMD 2012 is an update with improvements on the SIMD 2009 and uses the same geographical base (datazones) as previous versions of the SIMD. The SIMD provides a relative measure of deprivation which means that the main output from SIMD - the SIMD ranks - can be used to compare data zones by providing a relative ranking from most deprived (rank 1) to least deprived (rank 6,505). The SIMD cannot be used to determine 'how much' more deprived one data zone is than another e.g. it is not possible to say that data zone X, ranked 50, is twice as deprived as data zone Y, ranked 100. The SIMD can be used to identify Scotland's most deprived small areas on the overall index and each individual domain, commonly by applying a cut off such as 10%, 15% or 20%. The cut off should be informed by whether it aims to target areas with the very highest concentrations of deprivation or to be wider ranging.

Editor's Notes

  1. The drivers for this latest period of population increase are attributed to natural growth (more births than deaths in the most recent years) and net in-migration. Census day - 27 March 2011 23rd census since 1801 Lots of planning and preparatory activity “Traditional” census approach: 95% of census questionnaires hand-delivered, 5% by post Overall 94% response rate 20% questionnaires completed online
  2. Shows population profile by ethnic group in 2011 - note the break in scale. Scotland still predominately White (96%) and White Scottish single biggest group. Minority ethnic groups (defined as those who responded something other than White ie not including Polish or Gypsies/Travellers. now account for 4% of population. Of minority ethnic groups Asian largest - 3% of total population Next slide shows change in groups over the 10 years.
  3. Not much surprise to note that even in areas where lots of growth like Aberdeen, the proportions the population from an ethnic minority group are not evenly distributed. Map shows output areas for Aberdeen and proportion of people belonging to an ethnic minority group. Great variation. Some areas where over 10% - some where almost as high as 50% whereas some where less than 1% The implications of increasing % of ethnic minorities are many. But one immediate one is on the demographic shape of the country.
  4. Eighty-three per cent (4.4 million) stated that they felt they had Scottish national identity (whether it was the only national identity they felt they had or one of several national identities) Just over 62 per cent of the population felt their national identity was Scottish only Just over 18 per cent of the population felt their national identity was Scottish and British only The remaining 2 per cent felt their national identity was Scottish in combination with some other identity Eight per cent stated that they felt they had British only and 2 per cent stated English only. Four per cent of the population of Scotland felt they did not have any UK national identity.
  5. If look at difference between Scotland and Aberdeen City – smaller % White Scottish. Higher Polish and Other White and much higher Asian and African
  6. Slide shows top 15 countries of birth for people in Scotland born outside of the UK in both 2001 and 2011. In 2001 the Republic of Ireland was the most common non UK country of birth but by 2011 it is Poland. With 55,000 people being born there making it the third most common country of birth in Scotland after Scotland and England. India and Republic of Ireland both had 23,000 people who were born there. Interesting to note that there were more people born in India than in Pakistan but there were many more people who recorded their ethnicity as Pakistani than Indian suggesting more settled Pakistani population. China has moved from 13th place in 2001 to 7th place in 2011 and Nigeria which was ranked 27 in 2001 has moved into 9th place Every council area experienced an increase in the number of people born outside of the UK between 2001 and 2011 In 2011, the top three countries of birth of non-UK born residents in the UK were, in descending order, India, Poland and Pakistan. 7 per cent of people living in Scotland were born outside of the UK increase of 3 percentage points since 2001 55 per cent of those born outside of the UK arrived between 2004 and 2011 69 per cent were of working age (aged 16-64) when they arrived 38 per cent were in their twenties In Aberdeen City, 1 person in 6 was born outside of the UK compared with East Ayrshire where 1 person in 44 was born abroad
  7. Aberdeen City shows slightly different set of countries in terms of ordering. Again, at the top is Poland with over 6,000 people recording their country of birth as Poland. Next comes Nigeria. Aberdeen has approximately one third of the total Nigerian born population. India is third and Germany forth. Lithuania and Latvia feature in top 15 – do not feature in top 15 for Scotland Councils with highest proportion of people in their area born in Poland: Aberdeen City (2.9 per cent) City of Edinburgh (2.4 per cent) West Lothian (1.7 per cent) Councils with lowest proportion of people in their area born in Poland: North Ayrshire (0.16 per cent) Inverclyde (0.13 per cent) East Dunbartonshire (0.12 per cent)
  8. In 2011 number of households one at least one usual resident was estimated to the highest ever and number of households increased between 2001 and 2011 by more than population leading to decrease in average household size.
  9. A range of supporting methodology papers (linking to relevant ONS documents published as well as quality assurance information is available on the www.scotlandscensus.com)
  10. Click o get the data after you have selected wat geographies you want to compare
  11. The red arrows shows that you can select to view the map for a single category of the variable of interest. He data for maps is for CA
  12. Data can be downloaded as well for lower levels of geography: eg. parliamentary constituencies Save data as CSV so that you can have it all in one tab of the spreadsheet
  13. Click on toggle to add or remove labels
  14. Download data as CSV String Value in order to create a pivot table for further analysis