This document provides details about a business plan for a start-up company called Geo-Sport International that provides geospatial technology services and products. It includes information about the company profile, timeline of milestones, organizational structure, industry and competitors, SWOT analysis, and financial analysis. The company was established in 2020 and provides products and services like road detection, farm plot analysis, surveying, and analytical services using GIS, drones, GPS, and other technologies. It aims to become a leader in geospatial analytics.

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MGT 601: Business Environment & Fundamentals of Management
Presents:
“Business Plan for a Start-up with application of GIS technology”
-By
Ananya Sharma
(MT19GGS264)
&
Soumik Chakrborty
(MT19GGS260)
(M.Tech GIS, 3rd
Semester, 2019-21)
NIIT University
NH 8, Delhi- Jaipur Highway, District Alwar, Neemrana, Rajasthan 301705

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Contents
ACKNOWLEDGEMENT........................................................................................................................4
COMPANY PROFILE (Details)...............................................................................................................5
Timeline: Business Idea to current status- chronological milestones....................................................7
Organization Structure & Culture........................................................................................................9
Industry and Competitive Scenario...................................................................................................11
Key Success Factors of Industry and Company...................................................................................13
SWOT ANALYSIS...............................................................................................................................13
Financial Analysis.............................................................................................................................14

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ACKNOWLEDGEMENT
Thisis to provide due creditandacknowledgmenttothe legitimate holderof creditforthe report
compilationandresearch.We deeplyacknowledgeourfacultyMr.Arun Kumar(Associate Prof.NIIT
Univeristy,NeemranaRajasthan) forprovidingthe opportunitytoperformaComprehensive detailed
exercise forbetterunderstandingthe small nuancesanddetailsnecessaryforcrucial Entrepreneurship
understandingandequipmentof particulatesof knowledge. The opportunitytodrafta detailed
proceedingsforcreationof aGIS companywithanalysisof marketand investment. Due
AcknowledgementiscreditedtoNIITUniversityManagement.We wouldalsoliketothankour mates
and parentsforprovidinguswithnecessarytime andresourceswithoutwhose supportthe completion
of reportwouldnothave beenpossible.
Regards;
AnanyaSharma (MT19GGS264)
SoumikChakraborty(MT19GGS260)

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COMPANY PROFILE (Details)
Name of the Company: Geo-SportInternational
Establishmentdate:15th
November, 2020 (15.11.2020)
Physical Address: 71- B CamacStreet, CannaughtPlace,New Delhi, 110001
Contact No:+11 6678521, +91 774927397334, +91 882734667246
CompanyWebsite:www.geo-sportinternational.com
Email of Company:management_geo-sport@geo-sport.int
Top Managers: President(Mr. Rajesh Sinha),VicePresident (Mrs.Shalini Gupta),CEO(Ms.Ananya
Sharma),CTO (Sr.Engg Mr. SoumikChakraborty),CFO(Mr. Ramesh D. Talpade),SEO (Mr. Anurag
Kumar)
Type of BusinessOrganization: Partnership
 The Partnershiptype of firmis adhered withFormal Documentationwith specification
holdingsbyboth partiesunder the DeclarationofIndianCourt of Law.
 Selectionof Partnershipcomes with the added ease of doingbusinessinthe Industry mainly
because ofthe Extreme Risk Distributionassociated.
 The processof Businessrunningbecomes mucheasier with the sharingof capital poolingand
summationofresources in need of business.Justtakingexample ofGeo-SportInternational
where the CEO holdsaccountabilityfor74 % ofthe sharesand the CTO holdsfor the another
rest ofshare and full logisticswiththe acquiringofOfficeBuildingandListingsfor the Clients.
Listingdetails:BSE(BombayStock Exchange),LSE (LondonStock Exchange)
Markets: Financial Marketin formof Stock Exchanges, Bond market
MissionStatementof the Company: Toprovide topnotch geo-enabledintelligentservicesand products
providinghelpto the communityof Mining,Forestry,Agriculture,Civil andAviation.
VisionStatementof the Company: Toprovide effectiveand reliablegeospatial intel and emerge as a
strong leader inthe fieldofgeo-analytics.

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Productand ServicesDescription: InGeo-sportsInternational wedelivereffective nuancesof the geo-
spatial informationfromtopto toe informationpossibleforeach andevery project. Further we have
our very own developed productinstigatingArtificial IntelligenceforFeatureIdentificationandDrone-
data processingmodel helpingAgroand Forestry industry.
 Road DetectionFeaturedProduct:
Our very ownproduct of Geo-SportInternational hastouchednew heightsin the fieldof machine
learningandartificial intelligence;aswe strive uponour “Roaddetection features”.From the drone
based hugedatasets to satellitedatasets the road feature detection iscarried out with smoothness
and highaccuracy.
 Farm PlotsProduct:
This producthas set highdemand andstandardsin the fieldof Agricultureand Forestry. The product
isdcapable ofanalyzingcropgrowth and segregate healthiersection ofcrops from non- healthyones
based onthe drone imageryof the plot collected.Further specificweed growthcan alsobe pointed
out in the fieldswhichwill help Indianfarmersin a great deal.
 High-EndSurveyingServices:
One of the leader in the industryof surveyingand installationistheusage ofstate of the art GPSand
RTK basedtechnologyfor surveying.In this prospectthe usageof model drone based Surveyingis also
provided.
This covers up the niche ofconstructionmaterialsand civil analyticsinthe form of latest technological
services such asLIDAR sensor data andBIM (BuildingInformationModelling).
 Target – SpecificAnalyticalServices:
The analyticsare providedby Geo-sportInternational inthe formof latest analytical softwaresand
methodsof analyticsprovidedafter collectinginformationinthe formof Drone and addedSatellite
informationproducts.The final clientdelivery isdone solelyby the use ofour informationdata

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product.Starting fromPipelinelayoutestimationto River banksand volumeestimate to Indoor
mappingincase of large gatherings;Geo-sportInternational Analytical servicesprovideshighly
precise informationandpropagationofelevationinformationfromsurveyingbyour LIDAR sensors.
Verticals:BusinessVerticalsalsoknownas ‘Vertical Markets’ isextremely reserved marketing niche
applicableforthose domainspecificindustriesjustin thiscase of Geo-spatial analyticsand
developmentIndustry.
Timeline: Business Idea to current status- chronological milestones
Creationof Ideal Businessplanstoachieve subsequentmilestone involvesrapidformulationof Business
ideologybuildingupof pen-ultimatebusinessstrategy.The greaterbusinessideaistoleadperpetual
decentof modeststrategyanda simple executableaddressto fulfil the longtermgoalsforthe company
and shortterm achievements. Thisspecificallystemsupthe ideasof doingbusinesskeepinginmindthe
Missionandvisionstatementlaidoutbythe earlyestablishersof the companymanagement.
Definingstepstonesforthe unfurlingflagisthe descriptionof keymomentsimpetusinHistoryof
Companymaking. The stepstonesare furtherdividedintoMajorMilestonesandMinorMilestones.
Major MilestonesforGeo-sportInternational involve:
I. Legal proceduressuchas incorporatingyourbusinessorcreatingapartnership;
II. Acquiringall the requiredlicensesand permits;
III. Securingoffice andclientspaces;
IV. Designing,developingandpackagingyourproductforsale;
V. Purchasingbusinessitemsorothermaterials;
VI. Hiringemployees;
VII. Launchingmarketingcampaign;
VIII. Officiallyopeningof business.

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Minor MilestonesforGeo-sportInternational involve:
a. Effective PolicyendorsementfromCapitaliststherebyraisingStakesof Company.
b. FirstTestingof servicesinthe formof First Projecttesting.
c. Increase inmarketbase withpotential marketincrease.
d. Setup of newOffices.
e. ReceivingbestInnovationawardsinternationally.
f. FirstEffective deliveryof Projectcommitmentinorderwithclientstandards.
Fig.01: Representationof Chronological MilestonesindicatorforGeo-sportInternational
The depictionof chronological sequence of milestonesprovide essential informationaboutcurrent
statusand proliferationof the Geo-sportInternational.The chronological Sequencingcanbe done inthe
formof bothHorizontal andVertical Sequencing. Here the depictedFig.01representsHorizontal
Sequencingof Majorkeyeventsinthe historyof Geo-sportInternational. ForexampleHorizontal
sequencingprovidesgreaterinformationinthe formof linearmodeling.These linearmodelprovidea
smoothand enhancedvisual analyticsforestimationof the sequence. The formulationof horizontal
screeningof eventsallowbroaderperspective requestsfromthe timeline beingfollowed.
2016 2017 2018 2019 20212020
I II V III IV VII
VI
a d f cb e
VIII

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Howeverinthe creationof Horizontal SequencingA GantChart will provide withbetterDistributionof
Tasks.The smallertaskscanalso be dividedintofurtherKeyactivitieswhichare often interrelatedto
each otheractivitieshavingpropersuccessionandprecedence.
Organization Structure & Culture
Fig.02: Organization Structure of Geo-SportInternational
President (Mr.
Rajesh Sinha)
Vice- President
(Ms. Shalini Gupta)
C.E.O (Ms. Ananya
Sharma)
C.T.O (Mr. Soumik
Chakraborty)
C.F.O (Mr. Ramesh D
Talpade)
S.E.O (Ms. Anurag
Kumar)
Project Manager
(A)
Project Manager
(B)
Project Manager
(C)
Product
Development
Manager (A)
Quality
Assessment
Manager (A)
Treasurer
Controller
Tax Accountant SalesManager
Marketing
Manager
Coordinator

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The descriptionof OrganizationStructure forGeo-sportInternational beginsinphases.Fig.02lays the
overviewingbasicstructure of the Organizationfrommanagementperspective.The type of structure is
a combinationof bothConvectional hierarchicalandfunctional baseddepartmentalization. Thiscomes
withthe followupof the compartmentalizationstrategiesinflectedwithboththe type of structures. The
‘Matrix type’of Organizationstructure beginswiththe vestageof powersbothonrespective
departmentmanagersandalsointhe handsof Top officialsinthe formof C.E.Owhois responsible for
the handlingof all the decisionmakingtobe done.Inextreme casesthe involvementwill include the
supreme membersof the clubwhoare PresidentandVice-president.Ultimate decisioncallsare taken
by the collective inputfromPresident,Vice-Presidentisapost justservedinphysical absence of the
Presidentandhence forth.
Two mostimportantrolesinGeo-sportInternational Company –Chief ExecutiveOfficer(C.E.O) andthe
Chief TechnologyOfficer.These twokeyrolesinastartupare at the top of our structure andhave two
distinctareasof responsibility.The CEOisresponsiblefor:
 Marketing& sales
 Legal stuff
 HR
 General management
 Supervisingandcommunicatingwiththe CTO

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Fig.03: Organization Structure of ChiefTechnologyOfficerat Geo-sportInternational
(Source:Startup Roles& Responsibilities:Tech Startup TeamStructure.)
The CTO (Chief Technological Officer)inastart-uporganizationlike Geo-SportInternational have amuch
largerrole to playthan justmanagingtechnicalities.The role of CTOinvolvesmultiple discipline handling
inthe formof protective measuresof overallproject managementhandling, Developingteamand
QualityAssessmentTeam. Therefore,the developmentteamisbrokendowninto fourmini-teamseach
withitsdistinctareasof responsibility.We’re goingtoanalyze eachof these teams,startuproles,and
titlesindetail below.
Industry and Competitive Scenario
CompetitorOverview:
Geo-sportInternationalhasaleadingedge usingit’sniche tocapture the verynew foundmarket
technologiessuchasGIS (GeographicInformationSystem),Drone basedSurveyingTechnologywithGPS
enabledprecisiontechniques,LIDARandBIM(BuildingInformationModeling) clubbedwiththe Market
orientedtowardsResearchandAnalyticsaimedforImage ProcessingandArtificialIntelligence
development.Fewothercompaniescompetinginthismarketare:
1. EquinoxDrones
Size:50 -100
Type:Start-Up
Revenue:50Lakhs INR
2. Ramtex GEO
Size:50 -100
Type:Established
Revenue:50-80 LakhsINR

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3. Skylark drones
Size:>100
Type:Startup
Revenue:~1 Crore INR
4. INDrones
Size:< 50
Type:Startup
Revenue:~15 Lakhs INR
5. Drone Tech Labs
Size:< 50
Type:Startup
Revenue:~15 Lakhs INR

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Fig. 04: Representationof Common Market Disruptive Indexes.
(Source:Howto Createa CompetitorAnalysisReport(TemplatesIncluded). May 08th
2020)
CommonMarket Indexesshow usthe criteriaformakingof Markettrendsas disruptive highervalues
indicate the more demandthatparticulartechnologyhasoverothersetof Technologies.Since Geo-
Sport InternationalDealswithbothGeospatial andDrone Technologiestherecanbe a fair predictionin
case of ‘Demand – ready’marketready.
Key Success Factors of Industry and Company
SWOT ANALYSIS
Strength:
 HighEnd Precise MeasurementsforSurveying.
 OpenInnovationandFocusonNewerTechnologies.

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 >10000 sq.km of areainformationrecordedandprocessedeasily.
Weakness:
 Initial Costof operationinFieldHigherthanothersdue toconstant new machineryprocurement
 SEO poorlyoptimized
 Industryisverydomainniche specific.Nonavailabilityof constantwork.
Opportunities:
 Chance of expandingmarketmayleadtotargetof greateraudience.
 More awarenessmayleadtoconstantflow of Projects.
 InnovationinArtificial Intelligencemaybringsolidinfluence inthe market.
Threats:
 Extreme Competitionmayleadtodriftingawayfrommarket.
 Lack of Projectsmaydrive intohuge lossestothe company.
 Compliance permitsandlawsforDrone – operationisverystrictandvariesfromplace to place.
Financial Analysis
Financial analysisaimstoanalyze the amountof income itearnsinsales,amountof profitsitisable to
retainforshareholdersafterfactoringinall expenses&taxesand the growthin sales& profitsoverpast.
The financial analysisalsofocusesonthe sourcesof funds,whichacompanyhas usedfor creatingits
assets.Italso involvesthe analysisof the amountof cashit generatesfromitsoperationsandutilization
of thiscash,whetherforinvestmentsordebtrepaymentetc.The aimisto findcompanies,whichhave a
healthyfinancial positionthatcanofferthe potential forfuture growth.

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Fig. 05 RepresentsBalance SheetAnalysisfor the Geo- sport International for the financial year of
2020-21.
Howeverthe givenFig.denoteshypothetical expensesandassumptionsmade.InrealityAnnual
Financial Analysisconsistsof varieddocuments includingmostimportantPofit& Loss statementand
Cash Flowstatementsforayear.The most importantcalculationfromall of these importantdocuments
isto have a comparisonof the Company’sPerformance.Performance isexecutedinthe formof twokey
parametersRatioandGrowth.