Genre and genre hybrids in media studies

2. WHAT IS GENRE?
The term genre originally came
from the Greek philosopher
Aristotle who tried to divide literary
output into groups, such as
tragedies, comedies, dramas and so
on.

3. THE STANDARD OF FILM CRITICS
However as well as this he also tried to
include a ranking order to the genres
based off of the value of the
performance and how well it obeyed the
genres requirements, leading to
phrases such as ‘more than just your
average action film’. This remained to
be the major standard for many literary
sources throughout the centuries and
can still be seen to this day.

4. WHAT IS A GENRE HYBRID?
Genre hybrids are those media
texts which combine two or more
genres into one. This is often done
in modern day films and can be
seen in texts such as 'Shaun of the
Dead' which combines both horror
and comedy, two genres that would
not classically be mixed together.

5. THE BENEFITS OF HYBRIDS
Having hybrids in films allows for a
larger target audience as it means
that the film will appeal to more
people. For example, by combining
action and horror you offer
audience members both scenes
filled with action and others filled
with jump scares.

6. THE FUTURE OF FILM DESIGN?
This is a popular method of film design
in modern day Hollywood as it attracts
more audience members, leading to a
higher potential intake of money and
larger profit margins. Hybrid theory is
also said to be the future of marketing as
well as socialising due to being able to
communicate to the audiences in various
ways as well as actions made in movies.