GeniusRocket Select is a game changing service for advertising and marketing. Shift your spending from traditional television to create viral videos or gather global ideas for your brand.Find us at www.grselect.com and GeniusRocket on Youtube. Contact us at: Andrew@geniusrocket.com

1. A WORLD OF TALENT
AT YOUR CREATIVE CONTROL
THE GAME HAS CHANGED. HAVE YOU?
The world of advertising and marketing has evolved; gone dynamic messages and experiences. GeniusRocket
are the days where companies can trot out the same tired Select is delivering that dynamic content to brands that
advertisements on TV and the web. Companies must need to keep up with this changing environment. Without
venture into new social media environments that are sacrificing quality GeniusRocket taps into a global
increasingly dominating consumer attention - social community of production companies to deliver cutting
networks, video platforms, and blogs. It is not enough to edge content quickly, affordably, and with the creative
just talk at consumers, companies must also establish control a brand needs.
marketing strategies that engage them with fresh,
7920 Norfolk Ave. Suite 7001 Bethesda, MD 20814 - 301.760.3200

2. WHAT IS GENIUSROCKET SELECT? HOW DOES
GeniusRocket Select was founded after three years of great success with
GENIUSROCKET
GeniusRocket.com’s open crowdsourcing model. Feedback from our clients indicated that
they were looking for more creative control over the video production process. They also SELECT WORK?
wanted the ability to see concepts before they went to production. Agencies indicated that
they wanted a more affordable way to source video concepts and productions for their clients,
GeniusRocket Select is a six-
without forfeiting quality. From that GeniusRocket Select was born, and the model of Curate
step process:
Crowdsourcing was established.
We work directly with each
As a result of our direct relationships with professional production companies and filmmakers client to craft a creative brief
from around the globe, we can provide clients with numerous original creative concepts and that captures all of the
storyboards prior to laying out any expense. Production starts only after the client has found requirements and brand
guardrails.
the best ideas.
We then announce and
The power of the crowd now gives creative power to the brand.
promote the project with a
break down of payments and
5 DIFFERENCES BETWEEN GENIUSROCKET SELECT AND TRADITIONAL CROWDSOURCING
timeframe. Creative artists
1. Unlike the open “come one come all” crowdsourcing model, GRSelect curates the
have one week to apply for
community of creative teams participating on any given project. Creative teams are
projects by submitting a
required to apply in order to participate on a project by providing past work and a
proposal and a portfolio of
concept proposal of 300 words or less.
work.
2. The sequential nature of GeniusRocket Select’s process allows creative teams to
Our Creative Director and team
receive feedback directly from the client prior to production or final submission. This
will select a set number of
increases the quality and relevance of the final submission to the client’s marketing
artists to participate in the
needs.
project. The client can choose
3. GeniusRocket Select is a No-Spec model that results in a higher caliber of artists to participate in the selection
willing to participate. By providing a staged process, artists can be compensated for process. The artists have a
their efforts early on, such as in the storyboard round. timeline of one week to create
storyboards and to make any
4. GeniusRocket provides a full guarantee through the storyboard stage for the Clients, adjustments after client
assuring that at least one or more concepts will meets their needs. feedback.
5. GeniusRocket Select guides both the Client and the creative teams through each GeniusRocket will present the
stage of the process. storyboards to the client for
feedback and to eliminate the
By integrating our knowledge from past projects and work with Fortune 500 brands we concepts that do not meet the
have created what we anticipate is the next generation agency. The next generation creative requirements. The
agency blends many of the great advantages of a traditional agency, while also providing eliminated artists will be
the benefits of crowdsourcing. compensated for their work
while the remaining artists will
5 DIFFERENCES BETWEEN GENIUSROCKET SELECT AND THE AD AGENCY:
receive feedback and any
1. GeniusRocket Select removes the overhead that agencies have to incorporate into instructions on necessary
their fees. We connect you directly with production teams while providing modifications.
experienced in-house creative direction.
Creative teams will then begin
2. GR Select provides a multi-phased creative process that is interactive, thus allowing
the production process. They
brands and agencies to provide feedback to creative teams throughout the entire
are required to provide rough
production series. (you could also use “process” again, or “sequence.”)
edits at the end of the period
3. Crowdsourcing provides diverse and original concepts. By crowdsourcing to for client review.
production teams from around the globe we can pull from multiple cultures, skills,
The client will determine which
and perspectives for each unique project.
submissions to eliminate and
4. Referred to as “Agency Quality at the Freelance Price” the GeniusRocket Select which submission is the final
network of vetted and proven production teams and artists are hungry to work for a selection. The client will give
major brand; so they are willing to exceed creative expectations. final feedback for post-
production edits.
5. The GRS elect process is designed to provide a quick turn around time. We can go
from the storyboard phase to completing the transfer of rights in less than 45 days.
7920 Norfolk Ave. Suite 7001 Bethesda, MD 20814 - 301.760.3200