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October 2009
OCTOBER 30, 2009
VOLUME 5 ://: ISSUE 10   GENERAL MILLS PARTNERS WITH YAHOO FOR “VITALITY”




BOOMERS:


POPULATION:


GENERATIONAL INSIGHT:

                         NEW BOOK ENCOURAGES BOOMERS TO BRAND THEMSELVES
EDUCATIONAL TRAVEL OPPORTUNITIES BOOMING FOR
                   50-PLUS CROWD




THE FLASHIONISTA
REPORT




                   MORE PROTECTION AGAINST LAYOFFS FOR OLDER WORKERS
INTERACTIVE BOOKS SURE TO KEEP XER PARENTS HAPPY




GENERATION X:


POPULATION:
                        AROMATHERAPY TEDDY STIMULATES TODDLERS’ SLEEP

GENERATIONAL INSIGHT:
TARGETING WORKING MOMS? CATCH ’EM ON THE RUN




NEW APP TARGETS
ON-THE-GO HEALTH-
CONSCIOUS MOMS




                    BABYGLOW CLOTHING LETS PARENTS KNOW WHEN BABY
                    HAS A FEVER
ARBY’S DRIVES GEN Y ONLINE CHATTER




GENERATION Y:


POPULATION:
                        MILLENNIALS TREAT INVESTING AS ANOTHER COOL APP
GENERATIONAL INSIGHT:
MILLENNIAL WARRIORS ENTER THE HEALTH CARE FIGHT




SOLES4SOULS TARGETS
YOUNG ADULTS WITH SMS
DONATION CAMPAIGN




                        IRS’ GEN Y MOBILE CAMPAIGN SEES 30% OPT-IN
Generational News & Views October 2009

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Generational News & Views October 2009

  • 2. OCTOBER 30, 2009 VOLUME 5 ://: ISSUE 10 GENERAL MILLS PARTNERS WITH YAHOO FOR “VITALITY” BOOMERS: POPULATION: GENERATIONAL INSIGHT: NEW BOOK ENCOURAGES BOOMERS TO BRAND THEMSELVES
  • 3. EDUCATIONAL TRAVEL OPPORTUNITIES BOOMING FOR 50-PLUS CROWD THE FLASHIONISTA REPORT MORE PROTECTION AGAINST LAYOFFS FOR OLDER WORKERS
  • 4. INTERACTIVE BOOKS SURE TO KEEP XER PARENTS HAPPY GENERATION X: POPULATION: AROMATHERAPY TEDDY STIMULATES TODDLERS’ SLEEP GENERATIONAL INSIGHT:
  • 5. TARGETING WORKING MOMS? CATCH ’EM ON THE RUN NEW APP TARGETS ON-THE-GO HEALTH- CONSCIOUS MOMS BABYGLOW CLOTHING LETS PARENTS KNOW WHEN BABY HAS A FEVER
  • 6. ARBY’S DRIVES GEN Y ONLINE CHATTER GENERATION Y: POPULATION: MILLENNIALS TREAT INVESTING AS ANOTHER COOL APP GENERATIONAL INSIGHT:
  • 7. MILLENNIAL WARRIORS ENTER THE HEALTH CARE FIGHT SOLES4SOULS TARGETS YOUNG ADULTS WITH SMS DONATION CAMPAIGN IRS’ GEN Y MOBILE CAMPAIGN SEES 30% OPT-IN