The document discusses trends among different generations, focusing on baby boomers, Generation X, and Generation Y. It highlights how companies are adapting to the preferences of these age groups, such as targeting boomers with social media and products like 'sunny delight'. Additionally, it mentions emerging trends and products aimed at younger generations, including various media and consumer goods.

1. June 2010

2. JUNE 30, 2010
VOLUME 6 ://: ISSUE 6
THE BOOM IN BOOMER MODELS
BOOMERS:
POPULATION:
GENERATIONAL INSIGHT:
GORE’S SPLIT REFLECTS GROWING TREND AMONG BOOMERS

3. SUNNY DELIGHT AIMS AT BOOMERS
ONE-QUARTER OF BABY
BOOMERS USE SOCIAL
NETWORKS, AARP SAYS
COMPANIES TARGET BABY BOOMERS’ CHANGING TASTES

4. TOGETHERVILLE OFFERS PARENT-PATROLLED FACEBOOK
ALTERNATIVE FOR YOUNGSTERS
GENERATION X:
POPULATION:
GENERATIONAL INSIGHT: LATEST HOT KID TREND: BRAND BANDZ

5. NEW FORD EXPLORER TO MAKE DEBUT ON FACEBOOK
CARE FOR SICK KIDS
WHILE PARENTS ARE AT
WORK
ELLY THE REINDEER OFFERS AGE APP-PROPIATE STORY TIME

6. NISSAN LURES MILLENNIALS WITH THE DORKY-COOL CUBE
GENERATION Y:
POPULATION: MIDAS AND SPIN ROCK THE HIGHWAY THIS SUMMER
GENERATIONAL INSIGHT:

7. MONSTERS ARE COMING TO THE HOUSE THAT BARBIE BUILT
INKPOP CONNECTS TEEN
WRITERS WITH TEEN
READERS
DOLLHOUSE GIVES GEN WE KEYS TO THEIR OWN ECO-HOMES