The key to cause marketing is crafting a story that creates a positive brand experience through an emotional connection, by inspiring action, taking a bold stance, and building support by inspiring loyal supporters.
Cutting through the Clutter of the Fundraising LandscapeOlogie
As presented at 2016 NASPA Student Affairs Fundraising Conference by Kelly Ruoff, partner and Chief Creative Officer, on July 29.
Examples showcased here are curated, and are not representations of Ologie work.
A strong brand is grounded by a clear purpose and a strategy that translates it to the intended audience, but strong brands also communicate from the inside out. Broadcasting a message relies on how your associates deliver it and why they should care... clear internal communications.
John Burns and Chris Porter redefine the generations by decade born, grouping people by age and life stage. Each generation born in the 1950s and later is 40 to 44 million in size, although the life experiences and foreign-born composition of each vary dramatically. These new generational definitions should make demographic shifts easier to understand and quantify.
The key to cause marketing is crafting a story that creates a positive brand experience through an emotional connection, by inspiring action, taking a bold stance, and building support by inspiring loyal supporters.
Cutting through the Clutter of the Fundraising LandscapeOlogie
As presented at 2016 NASPA Student Affairs Fundraising Conference by Kelly Ruoff, partner and Chief Creative Officer, on July 29.
Examples showcased here are curated, and are not representations of Ologie work.
A strong brand is grounded by a clear purpose and a strategy that translates it to the intended audience, but strong brands also communicate from the inside out. Broadcasting a message relies on how your associates deliver it and why they should care... clear internal communications.
John Burns and Chris Porter redefine the generations by decade born, grouping people by age and life stage. Each generation born in the 1950s and later is 40 to 44 million in size, although the life experiences and foreign-born composition of each vary dramatically. These new generational definitions should make demographic shifts easier to understand and quantify.
Ever wondered why the two hottest words in marketing today are “Millennial” and “Multicultural”?
Well the short answer is that the Millennial Generation (18-34) rules category after category and Multiculturals are their heart and source of vitality and growth.
Andy Halley-Wright, VP Planning and Research at Y&R/Bravo Miami, looks at how despite millennials coming of age in dire economic times, they are optimistic, open minded and brave. And in the home of the brave, the American Dream burns brightest in multicultural millennial hearts. Naturally various life stages and different mindsets fall between the ages of 18 and 34. In fear of over simplification, the younger cohort (18-24) are “Explorers” (4Cs) driven by the mega need of discovery while the older segment (25-34) are “Aspirers” (4Cs) motivated to make a mark and to show the world that they are making it.
"Born in a digital world, eight in 10 Millennials in America own a smartphone. They are always on, always connected – like 1 in 2 are tweeting, liking, emailing, you-tubing or whatever; while on the toilet! No generation has ever spread the word about themselves and help build or break brands like this generation. And again, Hispanics are at the bleeding edge, especially when it comes to mobile," he writes.
If “Millennial” and “Multicultural” are the two hottest words in marketing today, the two most important commandments they impart are that the marketer should “Embrace Diversity” and “Be Participatory.” Of course, that’s easier said than done.
Voices of a New Generation - Insights on the Gen Z MindsetOlogie
Students today are entering college at a unique time in history, shaping who they are and how they see the world. For colleges and universities, it's critical to recognize this generation's deep-rooted motivations, preferences, characteristics, beliefs and behaviors before they arrive on campus. Presented in Orlando at the 2018 AMA Higher Ed conference, this is Gen Z.
Predictions for what's next for the future of higher educationOlogie
Inspired by the generation of students who will entering college ten years from now, we've identified future states that will define tomorrow's higher education.
This presentation was delivered to The Ohio State University Fisher College of Business' CAMP program (Columbus Advertising & Marketing Practicum). It talks about the need for left and right brain thinking to connect to consumers, debunking some myths along the way.
Gen Z Digital-Book: A Primer For All Things Gen ZOlogie
Just like you, we’re curious about Gen Z—the college students of today and tomorrow. So we’ve spent some time studying them.Now is the time to get smarter about communicating and connecting with this new generation. Our book offers facts and valuable insights, as well as bottom-line implications for your communications.
Think of it as a primer for all things Gen Z.
Drawings can be anything--marks, doodles, sketches, thumbnails, illustration and graphic facilitation--and anyone can do them! Mind maps are a powerful tool for organizing thoughts and ideas as a symbolic way of thinking and communicating.
Good stories make emotional and rational connections that help us build meaningful relationships, and the best stories are the ones that are the most authentic. How will you tell your story?
Brand Positioning: It is the total experience that you create for customers and everyone else. Strong brands have a clear sense of the "what", "why", and "how" … it's who they are.
4. WHY FOCUS ON
GENERATIONAL DYNAMICS?
WHO: SOME STEREOTYPES APPLY.
5. WHY FOCUS ON
GENERATIONAL DYNAMICS?
WHO: SOME STEREOTYPES APPLY.
WHAT: ONE MESSAGE DOES NOT FIT ALL.
6. WHY FOCUS ON
GENERATIONAL DYNAMICS?
WHO: SOME STEREOTYPES APPLY.
WHAT: ONE MESSAGE DOES NOT FIT ALL.
HOW: YOU WANT PRINT. I LIKE E-MAIL.
SHE PREFERS 140 CHARACTERS OR LESS.
7. WHAT DOES THE WORD
“WOODSTOCK”
INSPIRE IN THE MIND OF
A 60, 40, 20 YEAR OLD?
8.
9. Woodstock underscored my optimism about people. I
learned that a very large, ill prepared group of people can
remain caring, peaceful and make the most of a
miserable situation, no toilets, no food, no water, rain,
and very fertile mud everywhere. We turned the mud to
a play ground and had fun together.
10. Woodstock reeks of hypocrisy. Most of the hippies
eventually devolved into yuppies. A few of them stayed
true to their professed values but the vast majority of this
generation traded peace and love for stocks and real estate.
Our economy and ecology have never been the same.
11. BABY BOOMERS
(BORN BETWEEN 1946 AND 1964) ARE
WORKAHOLICS
IDEALISTIC
COMPETITIVE
QUESTIONING AUTHORITY
20. GOING TO COLLEGE
BABY BOOMERS GENERATION X MILLENNIALS
How big? 78 million 46 million 80 million
How many college degrees? 23 million (29%) 16 million (35%) 28.8 million (36%)
When were they in college? ‘64-’82 ‘83-’98 ‘99-now
21. COSTS AND DEBT
BABY BOOMERS GENERATION X MILLENNIALS
Public college tuition $517 $2,543 $8,893
Private college tuition $2,055 $11,044 $30,094
Public college tuition (‘13 dollars) $2,710 $4,101 $8,893
Private college tuition (‘13 dollars) $10,783 $17,806 $30,094
Percent who borrowed 33% 45% 71%
Average debt (‘13 dollars) $4,800 $15,000 $29,400
Graduated into Economic expansion Economic recession Economic recession
22. BABY BOOMERS
WEALTH: BOOMERS HAVE COLLECTIVELY
EARNED MORE THAN $4 TRILLION,
MORE THAN TWICE THE WEALTH OF
THE PREVIOUS GENERATION
23. BABY BOOMERS
WEALTH: BOOMERS HAVE COLLECTIVELY
EARNED MORE THAN $4 TRILLION,
MORE THAN TWICE THE WEALTH OF
THE PREVIOUS GENERATION
LOSS: THE MEDIAN NET WORTH FOR U.S. HOUSEHOLDS
HEADED BY PEOPLE AGED 55 TO 64 WAS ALMOST 8% LOWER,
AT $143,964,THAN THOSE 75 AND OLDER IN 2011, ACCORDING
TO U.S. CENSUS BUREAU DATA
24. BABY BOOMERS
WEALTH: BOOMERS HAVE COLLECTIVELY
EARNED MORE THAN $4 TRILLION,
MORE THAN TWICE THE WEALTH OF
THE PREVIOUS GENERATION
LOSS: THE MEDIAN NET WORTH FOR U.S. HOUSEHOLDS
HEADED BY PEOPLE AGED 55 TO 64 WAS ALMOST 8% LOWER,
AT $143,964,THAN THOSE 75 AND OLDER IN 2011, ACCORDING
TO U.S. CENSUS BUREAU DATA
WORKING LONGER: 70% OF BOOMERS PLAN TO
WORK DURING THEIR RETIREMENT YEARS
25. GENERATION X
OPTING OUT OF PARENTHOOD:
43% OF GEN X WOMEN AND 32% OF GEN X MEN
DO NOT HAVE CHILDREN
26. GENERATION X
OPTING OUT OF PARENTHOOD:
43% OF GEN X WOMEN AND 32% OF GEN X MEN
DO NOT HAVE CHILDREN
PROFESSIONALLY FRUSTRATED: 41% ARE
UNSATISFIED WITH THEIR CURRENT RATE
OF ADVANCEMENT AND 49% FEEL STALLED
27. GENERATION X
OPTING OUT OF PARENTHOOD:
43% OF GEN X WOMEN AND 32% OF GEN X MEN
DO NOT HAVE CHILDREN
PROFESSIONALLY FRUSTRATED: 41% ARE
UNSATISFIED WITH THEIR CURRENT RATE
OF ADVANCEMENT AND 49% FEEL STALLED
SETBACK: PEOPLE BETWEEN 35 AND 44 SAW A
59% DECLINE IN MEDIAN HOUSEHOLD NET WORTH BETWEEN
2005 AND 2010, THE LARGEST DROP OF ALL AGE GROUPS
29. MILLENNIALS
JOB PROSPECTS: 90% OF NEW JOBS CREATED
SINCE THE RECESSION ARE PART-TIME
WOMEN ARE GAINING: IN 2010 YOUNG MEN EARNED 90 CENTS
FOR EVERY DOLLAR THEIR WORKING FATHERS EARNED IN 1980,
WHILE YOUNG WOMEN EARNED $1.17 FOR EVERY DOLLAR
EARNED BY THEIR WORKING MOTHERS IN 1980
30. MILLENNIALS
JOB PROSPECTS: 90% OF NEW JOBS CREATED
SINCE THE RECESSION ARE PART-TIME
WOMEN ARE GAINING: IN 2010 YOUNG MEN EARNED 90 CENTS
FOR EVERY DOLLAR THEIR WORKING FATHERS EARNED IN 1980,
WHILE YOUNG WOMEN EARNED $1.17 FOR EVERY DOLLAR
EARNED BY THEIR WORKING MOTHERS IN 1980
WOMEN ARE SMARTER: 57% OF TODAY’S
UNDERGRADUATES ARE WOMEN; WOMEN EARN 170,000
MORE BACHELOR’S DEGREES EACH YEAR THAN MEN