The document discusses various marketing and innovation efforts by food and beverage companies in January 2011, highlighting D'Agostino's QR tags for customer engagement and Coca-Cola's social media project. It also mentions initiatives like Special K's mobile app and Frito-Lay's shift towards all-natural snacks. Additionally, the document notes Tostitos' funding for Latino college scholarships and a call for transparency in chocolate sourcing.

1. January 2011

2. JANUARY 14, 2011 D’AGOSTINO’S QR TAGS GIVE CUSTOMERS A SHOT AT MEAL
VOLUME 7 ://: ISSUE 1 PLANNING
IN PARIS, PUBLIC
DRINKING FOUNTAIN
SERVES UP SPARKLING
WATER
COCA-COLA WRAPS LARGEST SOCIAL-MEDIA PROJECT EVER

3. SPECIAL K ACTIVATES FIRST MOBILE APP
PEPSICO’S LATEST
CHALLENGE: “SNACKIFY”
SOME BEVERAGES
TOSTITOS FUNDS LATINO COLLEGE SCHOLARSHIPS

4. HALF OF FRITO-LAY’S SNACKS GO ALL-NATURAL
CHOCOLATE MAKER
OFFERS FULL
TRANSPARENCY ON THEIR
PRODUCT ORIGIN
LOOK OUT, LUNCHABLES!