This document discusses gender inequality in sports media coverage and salaries. It notes that while women athletes are achieving great accomplishments, they receive significantly less media attention than their male counterparts. This lack of coverage means fewer female role models for young women and less incentive for women to become professional athletes when potential earnings are so much lower. The document argues that increasing funding for women's leagues and improving media coverage could help address these inequalities.

1. GENDER INEQUALITY - SPORT

2. LACK OF MEDIA ATTENTION
Women are making great sporting achievements, yet the media attention
to back it up unlike male sporting achievements is very minimal.
This lack of media coverage is a major issue for the sports industry and
not just the female athletes involved in sport. Not to mention they are
usually objectified and sexualized.

3. Ian Bell has been widely
reported as being this year’s
“player of the year”, thanks
to his valiant contributions
with the bat against Australia,
and this has been covered
extensively in the media
(including a lengthy interview
in the Guardian withVic
Marks)
“Player of the year”

4. MULTI-Ashes-winning captain
Charlotte Edwards was named
“women’s player of the year” – yet
despite being the only English
cricketer to captain as much as 200
international games alone, she’s
either ignored or relegated to a
single sentence, as if her
achievements are not even worth
covering.
“Women’s player of the year”

5. „ This lack of media attention on Women’s sporting achievements, means
that there is significantly fewer sportswomen idols out there who young
women can aspire to be like.
„ This issue of minimal media coverage must be addressed especially in
sports such as cricket where the potential of significant growth is
evident, as female teams have been playing since the 18th century.

6. https://au.sports.yahoo.com/tennis/video/watch/26069076/end-game-wawrinka-v-copil/
Stan Wawrinka
Stan Wawrinka is ranked
7th in the world in Men’s
single tennis.This is his
interview in the 2015
Australian Open after his
second round match.
Interviewee talks about
the match and Stan’s
great performance.

7. Eugenie Bouchard
Eugenie Bouchard is
ranked 7th in the
world in Women’s
single tennis.This is
her interview in the
2015 Australian Open
after her second
round match.
https://www.youtube.com/watch?v=r35Dyk9fze4
Interviewee does not
mention anything related
to performance or the
match.

8. „ This is a great example of minimal media attention
regarding women’s sporting achievements as well as
objectification of a great female athlete. Do you see
him asking Wawrinka to flex his muscles?
„ You do not need to look far to see this attitude
towards women reflected throughout the world of
sport.
„ https://www.youtube.com/watch?v=XjJQBjWYDTs

9. Leisel Jones, three time Australian gold
medalist of swimming was photographed
during pre-Olympic training of 2012.The
Melbourne Herald Sun from ran a full-
color, two-page spread, using the photos
questioning her fitness level because she
looks a bit “chunky” in her swimsuit
compared to four years ago.
The paper even ran an online poll asking
readers if Jones was Olympics-ready.
WRONGTYPE OF ATTENTION

10. SPORTING SALARIES/PRIZE
MONEY
„ The gender gap of salary and wages in sport is improving yet still clearly
existent.
„ BBS Sport carried out a study where 51 governing bodies of different
sports were contacted and prize money figures and comparisons were
given.
http://www.bbc.com/sport/
0/football/29744400

11. My sporting hero when I was younger was always Christiano
Ronaldo, he roughly earned $52 million in salary and winnings
last year.The media attention on men’s football leagues in
Europe is phenomenal and creates superstars such as
Ronaldo; talent is most definitely a major contributing factor
in this case however. Who’s to say with more funding in
women’s sporting leagues and media coverage, there can’t be
a billion dollar female footballer?

12. Netball is a popular women’s sport in Australia and Caitlin
Bassett would be a hero to many girls and women around
Australia like Ronaldo is to me.The West Coast fevers
(Bassett’s) team has a $240,000 salary cap shared between 12
players ($20,000ea a year),This is quite a dramatic difference to
an A-league (Australian) soccer team’s salary cap which is
roughly $2.5 million
This makes it hard especially for
players like Caitlyn Bassett who
has international duties and may
need a second job but doesn’t
have the time.Where is the
incentive for women to even want
to become professionals at what
they love?

13. - This issue needs to be addressed by encouraging girls at an early age to
play their favorite sport and stick with it.
- The Australian Bureau of Statistics revealed in 2007 that Health/fitness
as the main motivator to participate in sport for women was (59%);
higher than the corresponding figure for males (50%)
- Whereas a higher percentage of males (27%) reported enjoyment as a
motivator for than females (16%)
- http://www.ausport.gov.au/__data/assets/pdf_file/0011/142220/ABS_-
_Motivators_and_Constraints_to_particpation_in_Sports_and_Physical
_Recreation.pdf

14. More funding in Women’s sporting leagues would be vital in their growth
and create more media coverage which would then lead to more interest
in sports and more participants.
This lack of media coverage, unbalanced salaries and poor attitude towards
sportswomen and women’s sports are creating a significant in-equality
between genders and sport which can be fixed if change is made.

15. BIBLIOGRAPHY
„ http://whatmencando.net/reflect/inequality/
„ http://www.newstatesman.com/sport/2014/06/why-media-still-erasing-
women-s-achievement-sport
„ http://www.dailymail.co.uk/news/article-2920538/Canadian-tennis-star-
Eugenie-Bouchard-embarrassed-old-guy-TV-presenter-asks-outfit-
Australian-Open.html
„ http://www.sbnation.com/london-olympics-2012/2012/7/27/3196963/
female-olympians-objectified-as-swimming-flap-uniform-rules-show
„ http://www.smh.com.au/sport/living-a-dream-dreaming-of-a-
living-20110725-1hwyv.html