#Like a girl
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This document summarizes how media reinforces gender inequality in sports through three main tactics: sexualization, trivialization, and underrepresentation of female athletes. It provides several examples showing how female athletes are often portrayed based on their looks, relationships and emotions rather than their athletic skills. Additionally, it notes that women's sports receive much less airtime on programs like SportsCenter compared to men's sports. The document advocates for female leagues and teams to increase their own media presence on social media and other owned channels to help build their brands and drive more equal coverage.
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![DAY ONE
Females are socialized to think
of sports as a male pastime.
Instead given dolls and
dressed in pink. Sports and
masculinity become
synonymous[1]
Photo Source: Clipart Kid](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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This document discusses the portrayal and treatment of female athletes. It argues that women are often sexualized and objectified in sports media coverage, which focuses more on beauty and femininity than athletic skills. Female athletes also face pressure to conform to expectations of femininity and are stereotyped based on gender and race. While opportunities for women in sports have increased due to laws like Title IX, unequal and sexualized media coverage of women's sports remains an ongoing issue.
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This document discusses the portrayal and treatment of female athletes in sports and media. It argues that women are often sexualized and objectified rather than focused on for their athletic skills. Media coverage tends to emphasize femininity, beauty, and gender stereotypes rather than athletic achievement. As a result, female athletes face inequality and lack of opportunities compared to their male counterparts.
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However, in 2023, they played one another twice, with France endearing both matches 4-0 and 2-1 individually. Against Poland and Austria, the Netherlands also have a stout record, winning just under half the matches. They faced Austria at Euro 2020, engaging 2-0, and they haven't lost to Poland since 1979.
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"Of course, you prefer to take players who are fully fit, but that's okay. We want to wait and be patient for some players even if they cannot play in those first matches," he told a press conference. The 37-year-old Vertonghen, Belgium’s Euro Cup 2024 most-capped international with 154 appearances, is struggling to shake off a groin injury.
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#Like a girl
- 1. #LikeAGirl Flipbook by Claudia Laforty Photosource:EXPERT BEACON, INC.
- 2. DAY ONE Females are socialized to think of sports as a male pastime. Instead given dolls and dressed in pink. Sports and masculinity become synonymous[1] Photo Source: Clipart Kid
- 3. Femininity Personified ❏ Fragile ❏ Sensitive ❏ Beautiful ❏ Emotional ❏ Delicate Photo Source: Clipart Kid
- 4. The Impact of Media on the Continuation of Gender Inequality in Sport. Photo Source: Clipart Kid,Generation Media Ltd.
- 5. HOW DOES MEDIA REINFORCE? SEXUALIZATION TRIVIALIZATION UNDER- REPRESENTATION Photo Source:IconFinder
- 6. From 15 years of Sports Illustrated Swimsuit Edition Issues, little difference was found between the featured athletes and models in terms of sexual portrayal.[2] Photo: Emmanuelle Hauguel/SPORTS ILLUSTRATED
- 7. Selling sexual, provocative imagery in magazines delivered up to a 70% bump in single copy newsstand issues.[3] Photo Source:ClipArt Kid
- 8. ANNA KOURNIKOVA She is one of the most reported on female tennis players. Media coverage for the 2004 Wimbledon was shown to reference her boyfriend, family life and night life habits. Her skill was rarely mentioned.[4] “Young Lady” “Pretty” “Seems very emotional today”
- 9. WHAT IT MEANS TO BE A WOMAN: “Woman first, athlete second” 70% of elite female athletes would rather highlight their athletic competence than their femininity [5]. Photo Source:ClipArt Kid
- 10. CASTER SEMENYA Caster Semenya is a two-time olympic champion.She was forced to undergo gender testing due to her “deep voice” and “muscular build”.She was found to have naturally high testosterone levels. Photo Credit:Gregio Borgia / Anja Niedringhaus
- 11. U.S. Print Media shaped the controversy around Semenya’s “true” sex and “medicalized” debates about sex testing.[6]Where is the discussion on whether Michael Phelp’s disproportionate arm span is an “unfair advantage”? SHAPING THE STORY:GOOD BUT NOT TOO GOOD Photo Source: Fairport Track & Field
- 12. FIFA WORLD CUP More than one billion expected viewers for Women’s FIFA World Cup[7], more than ever before yet…. Photo Source: Wordpress
- 13. AIRTIME Only 2% of airtime on SportsCenter is given to female sports. 81.6% of coverage is dedicated to women’s basketball. [7] Photo Source:The Big Lead
- 14. WHO? In a women’s sporting event, gender marking occurs on average, 27.5 times.[8] Unlike men’s events, commentators use more adjectives than names as descriptors Photo Source: Getty
- 15. ON PAR Prize money for the 2014 PGA Tour was over $340 million, ive times more than the prize money of the 2015 LPGA Tour.[9] Photo source:ClipArtFest
- 16. Women’s Team: Won Earnings: $2 Million Men’s Team: Lost in 1st round Earnings: $8 Million US SOCCER TEAM EARNINGS: 2015 FIFA WORLD CUP[9] Photo source:ClipArtFest
- 17. The SolutionTeens and young adults rarely sit through an entire game.Younger audiences’ tv viewing habits have decreased by 33%[10] Female leagues and teams should look to increase owned media presence to build consumer relationships and drive earned media [11]
- 18. Objectification of women in advertising doesn’t result in engagement in female sports. Women control 70-80% of consumer purchases. Time for marketers to realize where the power lies.[12] Photo Source:Under Armour
- 19. CITATIONS 1.Eoin J. Trolan, “The impact of the media on gender inequality within sport”, Social and Behavioural Sciences (2013):215-227 2.Kayoung Kim, Michael Sagas, & Nefertiti A. Walker, “ Replacing Athleticism with Sexuality: Athlete Models in Sports Illustrated Swimsuit Issues”, International Journal of Sport Communication (2011):4 3. Sydney Eve Matrix, “Print Media”, Module 3: Lecture 2 4. John Vincent, “ Game, Sex and Match: The Construction of Gender in British Newspaper Coverage of the 2000 Wimbledon Championships”, Sociology of Sport Journal (2004)21: 435-456 5.Janet S. Fink, Mary Jo Kane, & Nicole M. LaVoi, “ The Freedom to choose: Elite female athletes’ preferred representations within endorsement opportunities”, Journal of Sport Management (2014)28,2:202-219 6.Cheryl Cooky, Ranissa Dycus, Shari L. Dworkin, “ ‘What Makes a Woman a Woman?’Versus ‘Our First Lady of Sport’ ”, Journal of Sport and Social Issues (2012)37:1 7.Marcie Bianco, “There is less women’s sports coverage on TV news today than there was in 1989”, Quartz (June,2015) 8. Joshua A. Senne, “ Examination of Gender Equity and Female Participation in Sport”, The Sport Journal (2016) 9. Keith Breene, “ This is how the gender gap works in sport”, World Economic Forum (March,2016) 10.David Shoalts, ”Viewing Sports on Television in decline among younger fans, study finds”, Globe & Mail (August,2015) 11.Shea Bennett, “Paid, Owned and Earned Media: What’s the Difference?”, AdWeek (August,2014) 12.Katie Richards, “Why Brands are Finally Choosing More Female Athletes for Big Endorsement Deals”, AdWeek(September,2015)
- 20. #LikeAGirl DIRTY WORDS NO LONGER.