Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Magazine front cover representations
1. In thismagazine frontcover,womenare representedasveryfeminineandwhocare a lot about
theirappearance. The ideasassociatedwithfemininitythatare representedonthisfrontcover
include princesses,playing‘dress-up’,fashionetc.all thingsthatare stereotypical forwomen.The
womanon the frontcover isalsoverystereotypicallyfeminine;she isdoinga verydaintyand
femininepose,wearingadresswithflowersinandhas a floral broachin herhair.Thisshowsshe is
veryconcernedwithherappearance;somethingverystereotypical forwomen.Also,the captionfor
the picture is‘Oh so pretty!’suggestingthatbeing‘pretty’isanaccomplishmentforwomenand
somethingtheyshouldstrive for.The articlesshownonthe frontcoverare alsoverystereotypical
for a women’smagazine astheyinclude thingsaboutfashion,flowers,princessdresses,hairideas
etc.again portrayingthatall womencare aboutistheirappearance,a stereotypical viewandthe
magazine usesapinkbackgroundand manypinkfontsto show these stereotypes.
Hypodermicmodel:Thisfrontcoverinjectsinthe audience’smindthatthisiswhatall women
shouldbe like;prettyanddaintyandconcernedabouttheirappearance.
Uses andGratificationsmodel: The representationssatisfythe audience’sneedsinapersonal
identitywayinthe waythat theyfindreinforcementforpersonal values andmodelsof behaviour
and theyalsogaininsightintothe people inthe magazine.
Encoding/Decodingmodel:The magazine frontcoveristryingtoportray that womenare prettyand
daintyandtake a lotof care for theirappearance andthisisencodedby the use of the pink,dainty,
serif fontsandpastel pinkbackgroundaswell asthe pose of the womanon the frontcoverand the
large,pinkmasthead.
2. Thismagazine frontcoverrepresentsmenasverymasculine,asJamie Foxx isshownflexinghis
musclesina tightwhite top,lookingveryconfident.Thissignifiesthatmenshouldbe masculine and
muscly.The article linesare alsoverymasculine,mentioningthingslike sex,housewives,waretc.
howeverinsome waysinunstereotypical because italsomentionsthingsaboutfashionandhow to
‘energize yourspringwardrobe’.
Hypodermicmodel:The frontcovergivesthe ideathatall menshouldlookmasculine andtalkabout
sex andthingslike that.
Uses andgratificationsmodel: The representationssatisfythe audience’sneedsinapersonal
identitywayinthe waythat theyfindreinforcementforpersonal valuesandmodelsof behaviour
and theyalsogaininsightintothe people inthe magazine.
Encoding/Decoding:The magazine frontcoveristryingtoportray thatmen shouldbe masculine and
showoff theirmusclesandbe confidentandmanlyandthisisencodedbythe use of the musclyman
on the frontcover,the black and red,sansserif fontsandthe explicitlanguage.