The document discusses customizing a Facebook page for real estate business purposes. It recommends filling out the about section with a brief description and website link. It also suggests using a large custom avatar image instead of the standard size to stand out from competitors. Additional tips include sharing local business and community information, and writing posts in an authentic voice.
Join us for a fun and informative webinar covering Facebook for your real estate business. Did you know that more than 100 million users log on to Facebook at least once each day? With these incredible numbers and the fact that Facebook makes it easy to engage with a large but targeted audience, real estate agents are finding Facebook to be a valuable way to engage and connect with consumers. But how should you best implement Facebook into your business? This webinar is designed to expose Facebook marketing strategies you can implement immediately!
Here are a few strategies you'll learn:
1. How to better organize your network and target your conversations
2. Learn best practices for authentic engagement
3. The differences between business pages and groups
4. How best to display and share real estate data
5. Learn how to prioritize your daily social media marketing tasks
If you're considering launching your career with an MBA, this book is your guide to doing it successfully and ensuring you don't graduate with a "now what?" question in your mind. Success is all about preparation and this is what you need to do.
Join us for a fun and informative webinar covering Facebook for your real estate business. Did you know that more than 100 million users log on to Facebook at least once each day? With these incredible numbers and the fact that Facebook makes it easy to engage with a large but targeted audience, real estate agents are finding Facebook to be a valuable way to engage and connect with consumers. But how should you best implement Facebook into your business? This webinar is designed to expose Facebook marketing strategies you can implement immediately!
Here are a few strategies you'll learn:
1. How to better organize your network and target your conversations
2. Learn best practices for authentic engagement
3. The differences between business pages and groups
4. How best to display and share real estate data
5. Learn how to prioritize your daily social media marketing tasks
If you're considering launching your career with an MBA, this book is your guide to doing it successfully and ensuring you don't graduate with a "now what?" question in your mind. Success is all about preparation and this is what you need to do.
An overview of Twitter, facebook brand pages timeline, YouTube, Pinterest and Linkedin. How to use them effectively to build your brand aTund how to use the analytics to measure your effectiveness and modify your strategy.
Learn how to blog in 2013 - get rid of the "noise" of "should do this" and "should do that" and focus on the ONLY web property that you own: you website/blog. Get your blog working well first, and then use social media to draw people to various blog posts and offers. The works really well for senior living communities that are looking for a way to generate new leads from their website.
Power Prospecting and Renewing International Real Estate Referrals Using Soci...Doug Devitre
One of the most powerful tools for connecting with prospects from other countries can be social media! Find prospects, clients, past connections and referral opportunities on the web using the power of social media. Create profiles that build your authority in your niche, script dialogues on common conversations online and craft an online community of raving fans using common social networks such as LinkedIn, Facebook, Twitter, and YouTube. Explode your communication on to other blogs and websites using RSS, status updates, and widgets. Dominate the online discussion boards while spending no money and limited time.
This presentation will benefit members of the CIPS (Certified International Property Specialist) designees who are also member of the National Association of REALTORS.
Learn WordPress for Real Estate with the following 3 courses:
(1) Take Your Website from Static to Standout - an overview of why WordPress works for Real Estate, as well as how to improve upon the 5 most important areas of your website.
(2) WordPress DIY - This class is aimed at real estate professionals with the technical know-how and interest for creating their own WordPress website. Steps for getting started will be shared along with the most compatible real estate features you need for a standout website.
(3) WordPress "Have it Done" - This class is aimed at real estate professionals who are of the "have it done" mindset. They don't have time to tinker with creating their own WordPress site but they understand the value in having one set up to standout online.
The process for getting a site made will be shared, along with tips for what's required to maintain and be successful once your site is launched.
Alex Miranda the Editor-in-Chief of PR Underground WordPress SEO presentation covering: SEO Basics, WordPress SEO Plugins, Google Analytics & Webmaster Tools, The hidden WordPress SEO Features Most People Miss, Exposure on bookmarking sites and social media, How to optimize for competitive search terms
Why Launch a Company Blog and Use Social MediaGraeme Thickins
A presentation on blogging and social media that I gave to the monthly lunch meeting of "Club Entrepreneur" at the Minneapolis Club on February 4, 2010. (This 64-slide deck was created in Keynote on a Mac.) A shout-out to David Meerman Scott, Debbie Weil, Brian Solis, Ann Handley, and Tara Hunt, whose work I cited in parts of this presentation.
When you click play on this slide presentation, you'll also hear an MP3 recording of me delivering this talk. I haven't yet set it up to synch to the slides.
You can also listen to the MP3 on this blog post of mine: http://bit.ly/9Mv1oh. (The MP3 link is towards the end.)
Notes from a day-long training seminar which covers the effective use of social media, from developing a strategy, to looking at how to use a variety of social networking platforms, and where to get help!
Here is my presentation on building an online following on social media networks. This was originally given at the Generation Blue Conference by Coldwell Banker in New Orleans in March 2012.
An overview of Twitter, facebook brand pages timeline, YouTube, Pinterest and Linkedin. How to use them effectively to build your brand aTund how to use the analytics to measure your effectiveness and modify your strategy.
Learn how to blog in 2013 - get rid of the "noise" of "should do this" and "should do that" and focus on the ONLY web property that you own: you website/blog. Get your blog working well first, and then use social media to draw people to various blog posts and offers. The works really well for senior living communities that are looking for a way to generate new leads from their website.
Power Prospecting and Renewing International Real Estate Referrals Using Soci...Doug Devitre
One of the most powerful tools for connecting with prospects from other countries can be social media! Find prospects, clients, past connections and referral opportunities on the web using the power of social media. Create profiles that build your authority in your niche, script dialogues on common conversations online and craft an online community of raving fans using common social networks such as LinkedIn, Facebook, Twitter, and YouTube. Explode your communication on to other blogs and websites using RSS, status updates, and widgets. Dominate the online discussion boards while spending no money and limited time.
This presentation will benefit members of the CIPS (Certified International Property Specialist) designees who are also member of the National Association of REALTORS.
Learn WordPress for Real Estate with the following 3 courses:
(1) Take Your Website from Static to Standout - an overview of why WordPress works for Real Estate, as well as how to improve upon the 5 most important areas of your website.
(2) WordPress DIY - This class is aimed at real estate professionals with the technical know-how and interest for creating their own WordPress website. Steps for getting started will be shared along with the most compatible real estate features you need for a standout website.
(3) WordPress "Have it Done" - This class is aimed at real estate professionals who are of the "have it done" mindset. They don't have time to tinker with creating their own WordPress site but they understand the value in having one set up to standout online.
The process for getting a site made will be shared, along with tips for what's required to maintain and be successful once your site is launched.
Alex Miranda the Editor-in-Chief of PR Underground WordPress SEO presentation covering: SEO Basics, WordPress SEO Plugins, Google Analytics & Webmaster Tools, The hidden WordPress SEO Features Most People Miss, Exposure on bookmarking sites and social media, How to optimize for competitive search terms
Why Launch a Company Blog and Use Social MediaGraeme Thickins
A presentation on blogging and social media that I gave to the monthly lunch meeting of "Club Entrepreneur" at the Minneapolis Club on February 4, 2010. (This 64-slide deck was created in Keynote on a Mac.) A shout-out to David Meerman Scott, Debbie Weil, Brian Solis, Ann Handley, and Tara Hunt, whose work I cited in parts of this presentation.
When you click play on this slide presentation, you'll also hear an MP3 recording of me delivering this talk. I haven't yet set it up to synch to the slides.
You can also listen to the MP3 on this blog post of mine: http://bit.ly/9Mv1oh. (The MP3 link is towards the end.)
Notes from a day-long training seminar which covers the effective use of social media, from developing a strategy, to looking at how to use a variety of social networking platforms, and where to get help!
Here is my presentation on building an online following on social media networks. This was originally given at the Generation Blue Conference by Coldwell Banker in New Orleans in March 2012.
This is a presentation I recently did for RETSO, a real estate technology conference in Atlanta Georgia. I presented on the basics to several Google applications that can be used to increase business.
How to get started with blogging and basic principles to writing them. Also a few examples of blogs I have created.
This presentation was done for Coldwell Banker Real Estate of the Mid Atlantic.
35+ Tools to Enhance Your Social Media StrategyJeremy Blanton
This presentation covers over 35 tools that can be used to enhance your social media marketing strategy.
I did this presentation for Coldwell Banker Residential Brokerage.
2. Search Engines 7.92%
Twitter & Facebook 10.00%
Google Images 3.50%
1.65%
Direct Referral
Other 76.93%
Tuesday, February 22, 2011
3. Where to Blog:
.com
Hosted by Wordpress
Free, but limited on themes
& features. .org
Self Hosted
Fully Customizable
Real Estate Network Tons of Features
Free- Post to 200,000 + members Complete Website Option
Rainmaker- Post to consumers,
search engines, custom domain.
Tuesday, February 22, 2011
11. Key 3: Basic Components
• 300-800 Words
• 2 Pictures
• Lists
• Short Paragraphs
Tuesday, February 22, 2011
12. The first network I want to talk about today is Customizing your Facebook Page. But before I get into what to customize and how, I
first want to share the difference between the three main categories Facebook offers. The first is a Facebook Profile. A profile is your
personal page on Facebook. It is where you have "friends" and can connect with people on a personal level. What many do not realize
about these profiles is that Facebook frowns heavily on you doing any business on them. In fact, section 4.2 of Facebook TOS says this:
"You will not use your personal profile for commercial gain." Pretty self explanatory. A Facebook Group is the second category of
Facebook that I wanted to discuss. These pages are limited to the number of members you can have. Also, they normally require each
person to be accepted into the group. They also have several limitations to the customization end of things. So while these might be good
idea, they have some major limitations when it comes to being effective for business. The third Facebook category which I want to talk in
detail about is Facebook Pages. These are designed for businesses. They allow many customizations and also unlimited number of fans.
Many times though, when I look at Facebook Pages, I see so many things that could use some improvement. Here are my 4 most
important things to do when customizing a Facebook Page. 1. Fill in the about me section on your main page. Facebook pages have a
small about me section on the main area of your page. Make sure you fill this area in with a brief description of what the page is about.
The other thing that is good to do here is add a link to your website. You can do so by just typing out the full URL to your site.This is a
quick and easy way to share a little bit of information about the purpose of your page and also your business. Like I mentioned, keep this
brief. Don't try to get into a sales pitch here or you will lose the consumer before they even take the time to click to become a fan.2.
Custom avatars- Did you know that you can create your own custom avatars for your Facebook Page? Instead of using a standard
200x200 photo, you can actually have something that is up to 540 pixels long! One of the big advantages to the larger custom avatars is
that they will stand out from your competition when someone is searching for pages to join. If the logos for all the other pages are small
and yours is over twice the size, you have a much better chance of them noticing you. Here are a few ideas for other things to incorporate
into your avatar. You can add additional text, graphics, & colors to it. While the links you add are not going to be able to be clicked, you
can give people valuable information like a quick reference to your phone number, twitter account, etc.Here are a few that I recently
designed for clients. You can see what I mean:
Tuesday, February 22, 2011
13. Key 4: Be Hyper-local
Tuesday, February 22, 2011
14. Key 4: Hyper- Local
• Share on Local Businesses
• Communities
• Market Reports
• Local Events
Tuesday, February 22, 2011