This presentation covers over 35 tools that can be used to enhance your social media marketing strategy.
I did this presentation for Coldwell Banker Residential Brokerage.
Ignite: Mapping Human Rights Abuses in Burma/MyanmarMark Belinsky
From the 1st Ignite Amsterdam, on the theme of mapping, this showcases mapping in places where certain people don't want mapping to happen, and the strategies for it in Burma/Myanmar
Leveraging Social Media to Increase Brand Awareness and Drive Leadsncarrier
I presented this pitch at the Portal Excellence Conference in Chicago - July 19, 2010 along with Brian Cheng. The abstract is as follows:
Although anyone can set up a twitter account, create a Facebook fan page, or start a new YouTube channel in a matter of minutes, it takes significantly more effort to maintain and refresh the content on these sites. Even more effort must be invested to ensure the sites are consistent with your organization’s brand and key messages. How do you know if the time invested in social media is worth the effort? In this session, we will discuss the various ways to leverage social media to positively impact your business. We will start by describing the benefits of social media done right and the challenges of social media efforts gone astray. Next, we will both discuss and demonstrate the benefits of syndicating content, which reduces costs while maintaining brand consistency. We will also describe and show some of the key metrics you should track in order to understand the ROI of your social media efforts, as well as the various analytics tools required for this task. Finally, we will cover some tips on how to deal with potential issues as you embark on your social media strategy.
10 Tips: How to Optimise Your Website in a Web 2.0 WorldNicole Still
A keynote discussion on how to leverage social media in the context of content management-driven websites and why companies should care.
Presented by Nicole Still, Digital Strategist, Drink Digital Pty. Ltd.20 October 2008 @ RedDot Solutions Customer Day, Sydney, Australia
Real-Time Everything - the Era of Communication UbiquityRob Gonda
A focus universe research strategy; imagine using the entire internet as your focus group. Analyze every conversation, visualize trends, compare brands, learn insights, envisage it over time, and get real factual answers, not just amplified assumptions based on focus and control groups. Now add IPv6 to the picture, digital invasion, UGC/MGC user and machine generated content; we're not that from the day fridges tweet about food needs, tvs' about programs, subways and highways about traffic, clubs about nightlife, ... So now imagine adding that to the picture, a digital blueprint of society.
How to get started with blogging and basic principles to writing them. Also a few examples of blogs I have created.
This presentation was done for Coldwell Banker Real Estate of the Mid Atlantic.
Learn about handy plugins and services that can help you integrate everything with your website so you can use social media without having it take over your life. Presented at WordCamp Detroit - October 10, 2010 by Marisa Smith, President of The Whole Brain Group.
http://www.thewholebraingroup.com
Five Principles of Inbound Markeing, and Four Simple Strategies for Teaching ItColin Alsheimer
Inbound Marketing 101 presentation that covers the five basic principles of Inbound Marketing strategy, plus four simple strategies for teaching it to students.
Check how viral marketing as part of Social Media Marketing helps in brand your business products and services. It's consumer driven marketing with word of mouth online simulation. YouTube plays a major part in creating Viral marketing and campaigns. But now the same affect has been introduced to Facebook and Twitter.
Here is my presentation on building an online following on social media networks. This was originally given at the Generation Blue Conference by Coldwell Banker in New Orleans in March 2012.
Ignite: Mapping Human Rights Abuses in Burma/MyanmarMark Belinsky
From the 1st Ignite Amsterdam, on the theme of mapping, this showcases mapping in places where certain people don't want mapping to happen, and the strategies for it in Burma/Myanmar
Leveraging Social Media to Increase Brand Awareness and Drive Leadsncarrier
I presented this pitch at the Portal Excellence Conference in Chicago - July 19, 2010 along with Brian Cheng. The abstract is as follows:
Although anyone can set up a twitter account, create a Facebook fan page, or start a new YouTube channel in a matter of minutes, it takes significantly more effort to maintain and refresh the content on these sites. Even more effort must be invested to ensure the sites are consistent with your organization’s brand and key messages. How do you know if the time invested in social media is worth the effort? In this session, we will discuss the various ways to leverage social media to positively impact your business. We will start by describing the benefits of social media done right and the challenges of social media efforts gone astray. Next, we will both discuss and demonstrate the benefits of syndicating content, which reduces costs while maintaining brand consistency. We will also describe and show some of the key metrics you should track in order to understand the ROI of your social media efforts, as well as the various analytics tools required for this task. Finally, we will cover some tips on how to deal with potential issues as you embark on your social media strategy.
10 Tips: How to Optimise Your Website in a Web 2.0 WorldNicole Still
A keynote discussion on how to leverage social media in the context of content management-driven websites and why companies should care.
Presented by Nicole Still, Digital Strategist, Drink Digital Pty. Ltd.20 October 2008 @ RedDot Solutions Customer Day, Sydney, Australia
Real-Time Everything - the Era of Communication UbiquityRob Gonda
A focus universe research strategy; imagine using the entire internet as your focus group. Analyze every conversation, visualize trends, compare brands, learn insights, envisage it over time, and get real factual answers, not just amplified assumptions based on focus and control groups. Now add IPv6 to the picture, digital invasion, UGC/MGC user and machine generated content; we're not that from the day fridges tweet about food needs, tvs' about programs, subways and highways about traffic, clubs about nightlife, ... So now imagine adding that to the picture, a digital blueprint of society.
How to get started with blogging and basic principles to writing them. Also a few examples of blogs I have created.
This presentation was done for Coldwell Banker Real Estate of the Mid Atlantic.
Learn about handy plugins and services that can help you integrate everything with your website so you can use social media without having it take over your life. Presented at WordCamp Detroit - October 10, 2010 by Marisa Smith, President of The Whole Brain Group.
http://www.thewholebraingroup.com
Five Principles of Inbound Markeing, and Four Simple Strategies for Teaching ItColin Alsheimer
Inbound Marketing 101 presentation that covers the five basic principles of Inbound Marketing strategy, plus four simple strategies for teaching it to students.
Check how viral marketing as part of Social Media Marketing helps in brand your business products and services. It's consumer driven marketing with word of mouth online simulation. YouTube plays a major part in creating Viral marketing and campaigns. But now the same affect has been introduced to Facebook and Twitter.
Similar to 35+ Tools to Enhance Your Social Media Strategy (20)
Here is my presentation on building an online following on social media networks. This was originally given at the Generation Blue Conference by Coldwell Banker in New Orleans in March 2012.
This is a presentation I recently did for RETSO, a real estate technology conference in Atlanta Georgia. I presented on the basics to several Google applications that can be used to increase business.
1. 35+ Tools to
Enhance Your Social
Media Strategy
Monday, May 10, 2010
2. Blogging
.com
Hosted by Wordpress
Free, but limited on themes .org
& features. Self Hosted
Fully Customizable
Tons of Features
Real Estate Network
Free- Post to 170,000 + members
Rainmaker- Post to consumers,
search engines, custom domain.
Trial: http://arpromo.com/jeremy
Monday, May 10, 2010
3. Tweetmeme RT
FB Share
Blogging- Cont.
Sexy Bookmarks
Disqus (Discuss)
Comment System
Monday, May 10, 2010
4. Facebook Personal Profiles
• More than 450 million active users
• 50% of active users log on to Facebook
in any given day (200 million people!)
• More than 3 billion photos uploaded to the site each month
• More than 5 billion pieces of content (web links, news
stories, blog posts, notes, photo albums, etc.)
shared each week
• More than 3.5 million events created each month (I think I get
invited to roughly half of these - :) )
Monday, May 10, 2010
5. Facebook Business Pages
• 1.5 million+ local businesses have active Pages on Facebook
• More than 20 million people become fans of Pages each day
• Pages have created more than 5.3 billion fans
Custom Pages
Monday, May 10, 2010
7. Tools for Twitter:
• TweetDeck- http://tweetdeck.com
• Hootsuite- http://hootsuite.com
Monday, May 10, 2010
8. Photos
http://posterous.com
http://flickr.Com
Still Cameras:
Panasonic Lumix TZ 5
Blackberry 9700
iPhone
http://picasa.com
Monday, May 10, 2010
9. Editing Software Video
Syndication
Windows Movie Maker
iMovie
Video Cameras:
Blackberry 9700
FlipCam
iPhone 3GS
Creative Vado
Monday, May 10, 2010
10. Web Stats
Web Tracking
Link Shortener
http://google.com/analytics
http://budurl.com
http://google.com/alerts
FeedBurner
http://feedburner.com
Monday, May 10, 2010
11. Web Browsing
Firefox
Add-Ons:
Google Chrome
Xmarks
Pagerank
NoDoFollow
Monday, May 10, 2010
12. Blackberry 9700
Mobile Apps iPhone 3G
Openbeak LinkedIn
Tweetie
Monday, May 10, 2010