Who are the Gen Ys? What are their beliefs, mindsets, attitudes, preferences towards work? How to get the best out of them?

1. KC Lim

2. Overview
 Who are Gen Ys?
 What are their Beliefs, Mindsets and
Attitudes about Work and Life?
 Why are they like that?
 Implications on Work and Organisations
 What can we do?
 Conclusion

3.  Who are Gen Ys?
 The Different Generations
 Distribution of the Different Generations in
Malaysia

4. GEN Y GEN X BABY BOOMERS
1978/80 to 2000 1965 to 1979 1946 to 1964
(11 to 31 yrs old) (32 to 46 yrs old) (47 to 65 yrs old)
2011
10.4 mil, 38% Y
5.5 mil, 20% X
3.6 mil, 13%
Baby Boomers

5. Malaysian Leaders
Mahathir
10th July 1925 Najib
Traditional 23rd July 1953
Baby Boomer Muhyiddin Mukhriz Mahathir
15th May 1947 November 1964
Baby Boomer Baby Boomer
Khairi Jamaluddin
10th January 1976, Gen X Anwar Ibrahim
10th August 1947
Baby Boomer Hishamuddin Lim Guan Eng
5th August 1961 8th December 1960
Nurul Izzah Baby Boomer Baby Boomer
19th November 1980, Gen Y

6.  What are their Beliefs, Mindsets and Attitudes?
WII FM Instant Noodle 5 in 1
Prizes, Trophies, Awards, Praise Fun

7.  What are their Beliefs, Mindsets and Attitudes?
Specific ‘Gen Y’ Culture
Entitlement Speed Work-Life Mix Insecurity
WIIFM Instant Noodle/ Light, Entertaining Work Constant Feedback (but cannot
My Right Instant Gratification Fun-Work Mix (On-Line Social take Criticism)
My Way Short Attention Span Network, Mobile) Constant Praise & Rewards
My Mind Continuous Stimulation Hedonistic/Consumerism/ Sheltered/Protected (Need Spoon-
Autonomy/Who are you? Easily Bored Materialism Feeding)
I am Special (Narcissism) Multiple Choices AnyTime, AnyWhere
Where’s my Prize? (Work Security & Work Stability
4 in 1 not a consideration)

8.  Why are they like that?
1. Major Events that Occur during their Coming of Age Period –
World/Malaysia
2. Technology
3. Society/Parenting Style
4. Education
5. Government/Political
6. Economy
7. Globalisation/Borderless
8. Others

9.  (continue: Why are they like that?)
1. Major Events that Occur during their Coming of Age
Period – World/Malaysia

10.  (continue: Why are they like that?)
2. Technology

11.  (Continue: Why are they like that?)
3. Society/Parenting Style
Authoritarian Latch Key Children Helicopter Parents

12.  (Continue: why are they like that?)
4. Education
From
SC/HSC
To
BSc/MBA

13.  (Continue: Why are they like that?)
5. Government/Political

14.  (Continue: why are they like that?)
6. Economy

15.  (Continue: Why are they like that?)
7. Globalisation/Borderless

16.  Implications on Work and Organisations

17. The Big Picture
20 30 40 50 60 70 80 AGE
Mid Senior Top
Base Year Career Mgt Echelon
2010
10 Years from 2010 Baby Boomers
2020
Gen X
Gen Y
20 Years from 2010 Baby Boomers
2030
Gen X
Gen Y
20 30 40 50 60 70 80 AGE
Fig. Career Stages for the different generations over the next two decades (Source: Developed for this
Research)

18. Factors in the Big Picture
 Longer Lifespan (Longitivity)
 Older Retirement Age
 Global Competition due to Internet, Borderless World
 Changing Nature of Work
 Changing Structure of Organisations

19. Career Development Paths
Staircase Escalator Lift
Which One?

20. ASK YOURSELF
1. Which one do you want?
2. Who are the ones who will get it?
3. What must you do to get it?
4. How long to get it?
5. Have you started?
Do you have GOOD ANSWERS
to all the above?

21. Other Considerations
1. Information at your fingertips - Wiki
(Real Knowing versus Cut and Paste )
From Know What to What to Know
2. Who are the New Poor?
(It is not for lack of opportunities)

22. More Considerations
3. The New Values (Look at my Ipad)
4. The New Distribution of Work (Assembly Line is still in
fashion)

23. Other Implications
5. The New Organisational Structure – Shamrock
6. The New Organisational System – (No Money, No talk)
Transactional more than Relational

24.  Will these be in the pipeline?
1. Induction Training during Final Year at University
2. Internship First Year (Unlearn, Relearn and Learning
to Learn) at Work
3. Continuous Collaborative Learning using Social
Media
4. Individual and Collective Business Units

25.  Will these be in the pipeline?
5. From Being Employed to Being Employable
6. From Shallow Knowledge to Deep Knowledge
7. From Rote Learning to Learning to Think
8. From Dependent upon Employer to Dependent upon
Self

26.  Conclusion
GEN Y ORGANISATIONS
What will be the best course of action?
END