Different generations in the workplace and the future of work

1. Different Generations in the Workplace
& the Future of Work
Troy Dennhof
Habitat for Humanity Wisconsin SSO Board Member
System Vice President, Human Resources – Advocate Aurora Health
October 8, 2019

4. Session Objectives
1. To provide you with information
that will help you engage multiple
generations in the workplace.
2. To spark your curiosity about the
future of work and how it may
impact Habit for Humanity.

5. Session Agenda
Part 1 – Different Generations in the Workplace
 Introduce the 5 generations in the workplace.
 Review the changing generational landscape in the U.S.
 Unpack the characteristics that make each generation
unique.
 Share tips on how to engage the 5 generations in the
workplace.
 Review Generation Considerations for Fundraising
Part 2 – The Future of Work
 Review eye popping statistics about how technology and
innovation are impacting our world.
 Revealing what the future of work looks like

6. Generations
Born Before 1945
Traditionalists
1946 – 1964
Baby Boomers
1965 – 1980
Generation X
1981 – 1997
Millennials
1998 – Present
Generation Z

7. Baby Boomers are retiring at
a rate of 1 every 9 seconds
between now and 2029
Source: USA Today Money

8. Generation X now accounts
for 51% of leadership roles
globally
Source: CNBC/Conference Board Global Leadership Forecast 2018

9. Millennials are now the
largest generation in the U.S.
workforce (more than 1 in 3)
Source: PEW Research, 2018

10. Generation Z is
entering the
workforce in
large numbers
Source: WSJ.com

11. U.S. Population by Generation

12. Generational Make-up in the Workplace

14. Aurora Health Care
2%
24%
47%
27%
0%
Aurora Health Care 2015 -
Employee Mix
Trad
BB
Gen X
Gen Y
Gen Z
0%15%
44%
39%
2%
Aurora Health Care 2019 -
Employee Mix
Trad
BB
Gen X
Gen Y
Gen Z

15. Generation Characteristics Exercise
Divide Participants into Generational Groups if Applicable
Category Traditionalists Baby Boomers Generation X Millennials Generation Z
Family
Work
Communications
World Events
(influencers)
List family characteristics including family size, family make-up, etc.
List attributes of work including type of work, commitment level, importance, etc.
List types of communication and how this generation likes to receive communication.
List world events and technologies that helped shape this generation

16. Generation Characteristics Exercise
Group Debrief
Category Traditionalists Baby Boomers
Family
Work
Communications
World Events
(influencers)
 Traditional
 Nuclear
 Parents stay together
 Mom stays home
 Traditional
 Nuclear
 Mom works outside
the home
 Dedicated
 Pay your dues
 Respect authority
 Company first
 Training on the job
 Pay cash
 Job security
 Adhere to rules
 Divorce
 Workaholic
 Challenge Authority
 Work is life anchor
 Women working
 Job security
 Adhere to rules
 Loyal
 Rotary phones
 One-on-one
 Hand write a letter
 Formal
 Use good grammar
 Cursive
 Talk
 Touch tone phone
 Less formal
 One-on-One
 Hand write a letter or
memo
 Cursive
 WWII
 Korean War
 Great Depression
 Prosperity
 Rise of
Corporation
 Civil Rights
 Civil Rights
 Vietnam War
 Sexual Revolution
 Protests
 American Dream
 Space Travel
 Cold War/Russia

17. Generation Characteristics Exercise
Group Debrief
Category Generation X Millennials Generation Z
Family
Work
Communications
World Events
(influencers)
 Latch key kids
 Mom and Dad
Work
 Divorce
 Day care and
baby sitters
 Merged families
 Helicopter parents
 Blended families
 Parents there  Blended families
and non-traditional
families
 Parents there
 Diversity
 Work hard but
want balance
 Structure and
direction
 Educated
 Technology
 Growth &
Development
 Work life balance
 Not loyal
 Challenge authority
 Community
 Diversity
 Collaborative
 Positive
 About me
 Entrepreneur spirit
 Mission
 Flexibility
 About me
 Technology
 Risk taking
 Positive
 Email
 Print
 Cell phones
 Talk
 Text
 Facebook
 Text and chat
 Twitter
 Instagram
 Smartphone  Social media
 In-person
 Multi-channels
 Text
 ?
 Y2K
 Stock market
 9/11
 End of Cold War
 Energy Crisis
 Terrorism
 AIDS
 Digital Media
 9/11
 School & Mass
Shootings
 Terrorism  AI
 School & Mass
Shootings
 Country divided
 Technology
boom
 Innovation

18. Engaging 5 Generations - Communications
 Set expectations for communication
 Overcommunicate
 Use multiple communication vehicles
and avenues to reach all generations –
Be flexible
 Personalize your approach
 Face-to-face communication still wins
with all generations
 Provide feedback – Especially with
Millennials & Gen Z

19. Engaging 5 Generations - Motivation
Traditionalists Baby Boomers Generation X Millennials Generation Z
 Respect
 Mentor Gen X,
Millennials and Gen
Z
 Security
 Provide
independence
 Flexibility with work
tasks
 Accommodating
 Opportunities for
professional
development
 Positions of
authority
 Recognition for
achievements
 Workplace benefits
 Mentor Millennial
and Gen Z.
 Family-based
benefits
 Lifestyle benefits
 Corporate wellbeing
 Recognition of
achievement
 Professional
development
opportunities
 Money
 Opportunities to
learn new
technologies
 An enjoyable
workplace
environment
 Short, changeable
and fast tasks
 Opportunities to
express creativity
and opinions
 Community Service
 Money saving
schemes and
financial education
 Respect
 Out of work
socialization
 Money saving
schemes and
financial education
 Experience days
 Mentoring platforms
Source: Businesstocommunity.com – James Brockbank 2016

20. Engaging 5 Generations – Leadership
Characteristics of good leadership…
 Sets clear direction for the team
 Involves team members in decision
Making…and decisions get made
 Leverages the different strengths and
skills of the team members (Strength
finder)
 Meets each team member where they
are (situational leadership)
 Holds team and team members
accountable
 Cares deeply about the team members
 Puts the team priorities before his/her
own priorities
 Model what good looks like

21. Tips for Fundraising
Source: Winspire News – Summy Lau

22. Tips for Fundraising
Source: Winspire News – Summy Lau

23. The Future of Work

24. 2.6 jobs are created for every
1 job that is lost by the
internet
Source: eonline news

25. Freelance workers in the U.S.
today = 35%
By 2020 = 43%
By 2027 = 50%
Source: Forbes 2018, Intuit (from turbo tax returns); Upwork, 2017

26. 65% of children entering
school today will end up in
jobs that do not exist today
Source: Scott McLeod and Carl Fisch, World Economic Forum 2016

27. 85% of jobs that will exist in
2030 haven’t been invented
yet
Source: Huffington Post

28. What comes to mind when
you think about the future of
work?

29. Source: Deloitte Future or Work in Healthcare January 2019

30. Source: Deloitte Future or Work in Healthcare January 2019

31. Source: Deloitte Future or Work in Healthcare January 2019

32. How Technology Has Changed and
Industry & AI

33. Source: Deloitte Future or Work in Healthcare January 2019

34. Source: Deloitte Future or Work in Healthcare January 2019

35. Source: Deloitte Future or Work in Healthcare January 2019

36. Source: Deloitte Future or Work in Healthcare January 2019

37. Source: Deloitte Future or Work in Healthcare January 2019

38. Source: Deloitte Future or Work in Healthcare January 2019

39. FREELANCE
TYPES OF JOBS AND PAY
As more workers turn to the gig economy, it's
important to know what fields will help you land
the highest freelance salary.
Top 10 Industries for Freelancers
1.Computer and IT
2.Administrative
3.Accounting and finance
4.Customer service
5.Software development
6.Medical and health
7.Project management
8.Research analyst
9.Writing
10.Education and training
Top Paying Freelance Jobs
1. AI/Deep learning……………….$115.06/hour
2. Blockchain architecture…….$87.05/hour
3. Robotics………………………………$77.46/hour
4. Ethical hacking……………………$66.33/hour
5. Cryptocurrency……………………$65.37/hour
6. AWS coding………………………….$51.00/hour
7. Virtual reality (VR)……….....$50.18/hour
8. ReactJS developers…………...$40.75/hour
9. Final Cut Pro editors…………..$37.12/hour
10. Instagram marketing…….....$31.23/hour

40. CURRENT STATE
MILWAUKEE
FREELANCE
112
125
OPEN JOBS
AGENCY FREELANCERS
“Back in 2000 we had 2 dedicated freelancers, now
half of our workforce are dedicated freelancers. We
also talk with college students and they are starting
to say they want to be a ‘Freelancer’”
- Erica Conway, C2
MKE-BASED PLATFORMS
The first freelance community to
use psychometric and cognitive
assessments to match you with
talent that’s the best for your
156
315

41. How will the future of work
impact Habitat for Humanity?

42. Workshop Summary
 Good leadership is the secret sauce to engaging
5 generations in the workplace.
 Use different communication vehicles and
overcommunicate.
 Adjust leadership style to meet each person
where they are to motivate employees across
generations.
 The future of work is being disrupted by:
 Technology
 Data
 Diversity & Human Longevity
 Freelancers