Simplifying Personas

•

5 likes•6,964 views

Personas are supposed to help us understand, target and serve our audience. Instead they create confusion and an awful lot of guess work without demonstrating many benefits. But it doesn't need to be that way - This presentation covers a simplified persona process that we can all relate to making it much more actionable than traditional models. The best part is that it is testable so you can benchmark and measure the impact of your efforts. Presented at the Content Marketing Show 2013.

Marketing Technology Business

About
Conversion
Factory

Clients
from
start-‐ups
to
$5B

web
giants

We
focus
on:

Gemma
MacNaught

Lead
Conversion
Consultant

Conversion
Factory

gemma@conversionfactory.com

@gemmamacnaught

IdenIfying
barriers
to

conversion

Proposing
soluIons

TesIng
them

Typically
double
digit

increases
in
conversion
rate

within
3
months

What
are

personas?

11/11/2013

Angels
Fancy
Dress

3

How
do
we

simplify

personas?

11/11/2013

Angels
Fancy
Dress

8

You
sIll
need
to
know
your
target
market

Take
advantage
of
new
Google
AnalyIcs

demographics
and
interest
data

And
how/when/where
they
are
visiIng
your
site

ü New
vs
Returning
Visitors

ü LocaIon

ü Periods
of
Increased
Visits/Conversions

ü Mobile,
Tablet
and
Desktop

CharacterisIcs
of
the
new
personas

Right

Impulsive

CreaIve

ErraIc

EmoIonal

ImpaIent

Unconscious

CharacterisIcs
of
the
new
personas

Le=

CauIous

AnalyIcal

SystemaIc

Logical

PaIent

Conscious

Right

Impulsive

CreaIve

ErraIc

EmoIonal

ImpaIent

Unconscious

What’s
important
to
these
new
personas

Right

Direct
content

Price

Imagery

EmoIon

PromoIons

Rewards

What’s
important
to
these
new
personas

Le=

Full
content

Right

Direct
content

Usability

Price

Security

Imagery

Transparency

Reassurance

Pain
points

EmoIon

PromoIons

Rewards

How
do
we

put
this
into

acIon?

11/11/2013

Angels
Fancy
Dress

17

Box
up
your
product

If
your
product
was
on
that
shelf…

What
would
make
shoppers
pick
you?

Here’s
our

reviews,

our
security

standards,

our
customer

service

guarantee

back

This
product

is
:

1.
Awesome

2.
Half
price

3.

Everyone

will
like
you

if
you
buy
it

front

Box
up
your
product

The
best
thing
about
this
persona
process….

it
can
be
tested!

In
Summary

1.
Who,
Where,
When
&
How

Target
Market:
Google
AnalyIcs

2.
Why

Goals:
Understanding
your
users’
goals

3.
What

Personas:
Are
you
doing
the
right
(and
leb)
thing?

4.
Test
it!

Simplifying
Personas

QuesQons?

@gemmamacnaught

Do you know what your organization looks like from your customer’s perspective? In the digital age, silos and organizational bureaucracy manifest themselves through your digital presence. You can bridge these silos and overcome a bureaucratic inside-out mindset by visualizing the customer (learner, elder, citizen, patient, employee) experience through a customer experience journey map that captures both actual and emotional aspects of the customer experience. Then, map in hand, you can use it to design great outside-in customer experiences for your organization.

MEMSI January 2018: Making Money Part 1

Elaine Chen

Introduction to Lean Startup & Lean User Experience Design William Evans

Cindy Alvarez - Embracing hypothesis driven design (From Business to Buttons ...

inUse

Content Structure & UX Guide by Kayak

Kayak Marketing

The Whole is Greater than the Sum of its Parts - The art of war. In the same way that a good written document (like a report, or newspaper article) should be arranged in a certain way to make it more accessible to readers, it’s a good idea to structure your webpages so they are easy for Google and the other search engines to crawl and understand. This guide covers top-line and technical details around modern content structure and UX as is affects search optimization. Please feel free to share.

Working Backwards the Amazon Way

Neil Patel

[CXL Live 16] "Best Practices" or "Common Practices" - Which Is It? by Justin...

CXL

Growth hacking and User Experience: A love story?

Maite Dalila

Journey Mapping for Damn Good Digital Design - PHX Digital Summit 2015

Rebekah Baggs

Designing digital experiences that delight our users and meet our organizational objectives isn’t easy, but it’s not impossible. User journeys can help. Understanding our users context is critical to the success of every app or responsive website. But more often than not, we jump right into discussing functionality and technical requirements without ever stopping to consider who our users are and what they need. While many of us seek out shiny new tools to prototype products, mapping the users’s journey is still the most reliable tool we can use to understand context and design mobile experiences that matter. In this talk I cover: - What journey mapping entails and why it is an essential tool for designing effective mobile experiences - Practical tools and exercises you can use to understand user context and consider those insights in your app or responsive design - Techniques for mapping user journeys with your team and applying what you've learned to build better user flows, features, interactions and interfaces

UX STRAT Europe, Alberta Soranzo, “Strategic Goodbyes: Designing the Investme...

UX STRAT

Art of persuasive design

PebbleRoad

Presentation given to IxDA Singapore on art of persuasive design. Is your landing page conversion rate low? Do users keep missing your big “Subscribe” button? Do users miss your cross-sell popup? Chances are this lack of action has got to do with low motivation. People may not be motivated even if you make the font size bigger. Motivation is driven by internal, emotional triggers rather than external ones. The good news is that we can use the science of influence and persuasion to motivate people to take action. We call this the art of persuasive design. In this session, we will share examples of persuasive design strategies such as reciprocity and social proof to drive action.

Customer Experience Workshop

mcrucera

Design Wordpress to Maximize ROI

Alex Harris

Ayat Shukairy (Co-Founder, Invesp) - Why "Customer First" Fails, And What To ...

Business of Software Conference

Rational versus emotional – inside the mind of your buyer

B2B Marketing

Engaging Content Marketing

idio Ltd

2016.08.THAT Conference - GROWING NEW PRODUCTS - VALIDATING YOUR NEW PRODUCT ...

Ryan D. Hatch

You know how to build great software. The real question is - // What software do customers actually want to buy? // Do you have a new product / business idea? Learn how to validate new product concepts. Join our Precon 3 Hour Master Class: * You will learn the latest best practices for taking new products to market * Live B2C Customer Interview * Hands-on Collaboration with other attendees Learn how to transform product ideas into a successful business. Learn how to interview customers. Learn how to create business models using a test-driven approach. Learn how to avoid the top reasons for startup failure. Learn how to run experiments to validate your assumptions and navigate the uncertainty of new products. Meet some awesome people & expand your new product chops. WARNING: New products are hard, exciting, and may become highly addictive. Only come if you want to make a dent in the world.

What's hot

UX STRAT 2013: Jill Hewitt, Journey to a Customer Experience Map

UX STRAT

Berlin JTBD Meetup, March 24 2015 – On JTBD Interviews

Tor Bollingmo

BUILD THE RIGHT PRODUCT BY UNDERSTANDING THE USER

Rizki mardita

MVP Types, Tools and Social Impact

Paul Orlando

More Effective Lead Generation Using Persuasive Scenario PlanningMarketo

Mapping the customer experience: innovate using customer experience journey maps

Joyce Hostyn

MEMSI January 2018: Making Money Part 1

Elaine Chen

Introduction to Lean Startup & Lean User Experience Design William Evans

Cindy Alvarez - Embracing hypothesis driven design (From Business to Buttons ...

inUse

Content Structure & UX Guide by Kayak

Kayak Marketing

Working Backwards the Amazon Way

Neil Patel

[CXL Live 16] "Best Practices" or "Common Practices" - Which Is It? by Justin...

CXL

Growth hacking and User Experience: A love story?

Maite Dalila

Journey Mapping for Damn Good Digital Design - PHX Digital Summit 2015

Rebekah Baggs

UX STRAT Europe, Alberta Soranzo, “Strategic Goodbyes: Designing the Investme...

UX STRAT

Art of persuasive design

PebbleRoad

Customer Experience Workshop

mcrucera

Design Wordpress to Maximize ROI

Alex Harris

What's hot (18)

UX STRAT 2013: Jill Hewitt, Journey to a Customer Experience Map

Berlin JTBD Meetup, March 24 2015 – On JTBD Interviews

BUILD THE RIGHT PRODUCT BY UNDERSTANDING THE USER

MVP Types, Tools and Social Impact

More Effective Lead Generation Using Persuasive Scenario Planning

Mapping the customer experience: innovate using customer experience journey maps

MEMSI January 2018: Making Money Part 1

Introduction to Lean Startup & Lean User Experience Design

Cindy Alvarez - Embracing hypothesis driven design (From Business to Buttons ...

Content Structure & UX Guide by Kayak

Working Backwards the Amazon Way

[CXL Live 16] "Best Practices" or "Common Practices" - Which Is It? by Justin...

Growth hacking and User Experience: A love story?

Journey Mapping for Damn Good Digital Design - PHX Digital Summit 2015

UX STRAT Europe, Alberta Soranzo, “Strategic Goodbyes: Designing the Investme...

Art of persuasive design

Customer Experience Workshop

Design Wordpress to Maximize ROI

Similar to Simplifying Personas

Ayat Shukairy (Co-Founder, Invesp) - Why "Customer First" Fails, And What To ...

Business of Software Conference

Rational versus emotional – inside the mind of your buyer

B2B Marketing

Engaging Content Marketing

idio Ltd

2016.08.THAT Conference - GROWING NEW PRODUCTS - VALIDATING YOUR NEW PRODUCT ...

Ryan D. Hatch

Behavioural Economics in B2B Marketing

Earnest

Alistaire croll lean analytics - montreal lean startup circle - september 2018

Lean Startup Circle Montreal

Bring Your Customer Success Out of the Stone Age by Building Your Company’s P...

QuekelsBaro

The Strategy of Strategic ThinkingMomentum Visual Inc

In Pursuit of the New Consumer Creating a Captivating Brand ExperienceVivastream

Business & Marketing Fundamentals

Tycoon

Digital Summit Phoenix 2016 - Digital Agency Bloopers

GoDaddy

Brandable newsletter for printers and mailers

Great Reach Communications

Practical Tips for Your First Startup

Intelligent_ly

Marketing Strategy - Mastery Tool

Giang Nguyễn

Online Reputation ManagementJoshua Tree Internet Media, LLC

The Art and Science of Marketing

Marketing with a Flair

What comes after product market fit?

Intercom

Be A Great Product Leader (Carvana 2018)

Adam Nash

Getting to Yes.pdf

JohnHawkins13672

The 3 Key Reasons Why People Buy and How to Ensure That They Say Bonus Lecture Added Are you frustrated that people don't listen to you, reject your ideas or your offer? Are you sick and tired of being rejected by potential clients, even so your product and service is real great? Do you want to become a real master in busting any objection that people put forward? Than this course is for you. It is for: * The sales person who wants to close more deals * The entrepreneur and negotiator who needs to be successful in high-stake deals. It is my intention for you to become a masterful persuader in the sales situation. This happens, when you finish the course and apply the learning. But you must finish it, otherwise, you won't realise the impact and won't get the results! Because this course provides you with 14 patterns that you can use in any sales situation. Additionally, it gives you the words and language patterns that makes you an outstanding connector. When you complete the course, you will be someone, who takes on any objection or rejection with ease, and is able to break through any resistance, and obstacle while deepening rapport. If you are interested in increasing your influence, and your persuasive skill and add on to your current success, you must take this course now. ORDER NOW.

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success. Key Takeaways: • Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot. • Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers. • Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions. • Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.

Similar to Simplifying Personas (20)

Ayat Shukairy (Co-Founder, Invesp) - Why "Customer First" Fails, And What To ...

Rational versus emotional – inside the mind of your buyer

Engaging Content Marketing

2016.08.THAT Conference - GROWING NEW PRODUCTS - VALIDATING YOUR NEW PRODUCT ...

Behavioural Economics in B2B Marketing

Alistaire croll lean analytics - montreal lean startup circle - september 2018

Bring Your Customer Success Out of the Stone Age by Building Your Company’s P...

The Strategy of Strategic Thinking

In Pursuit of the New Consumer Creating a Captivating Brand Experience

Business & Marketing Fundamentals

Digital Summit Phoenix 2016 - Digital Agency Bloopers

Brandable newsletter for printers and mailers

Practical Tips for Your First Startup

Marketing Strategy - Mastery Tool

Online Reputation Management

The Art and Science of Marketing

What comes after product market fit?

Be A Great Product Leader (Carvana 2018)

Getting to Yes.pdf

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

Recently uploaded

Grow Your Business Online: Introduction to Digital Marketing

Digital Discovery Institute

In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business. website = https://digitaldiscovery.institute/ address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308

Metaverse Marketing in the Generation of the Internet - Eugene Capon

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Digital Strategy Master Class - Andrew Rupert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...

Demandbase

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives. Key Takeaways: Understand how search engines work Be able to find out where your users search Know what is required for each discipline of SEO Feel confident creating an SEO Plan Confidently measure SEO performance

SMM Cheap - No. 1 SMM panel in the world

smmpanel567

Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.

A Guide to UK Top Search Engine Optimization

Brand Highlighters

Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches. To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/

FullSail: HOF - Presentation Phil Pallen

travisomalana

My Personal Brand Exploration by Mariano

marianooscos

The What, Why & How of 3D and AR in Digital Commerce

PushON Ltd

Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail. Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems. In this webinar, Vladimir will be covering the following topics: Applications of 3D and AR in Digital Commerce, Benefits of 3D and AR, Tools to create, manage and publish 3D and AR in Digital Commerce.

Monthly Social Media News Update May 2024

Andy Lambert

TL;DR. These are the three themes that stood out to us over the course of last month. 1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly. 2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth. 3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.

BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin

BalmerLawrie

5 Big Bets for 2024 - Jamie A. Lee, Stripes Co

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...

Auxis Consulting & Outsourcing

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025. And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos. So is there science behind what makes people absolutely irresistible on camera? The answer: definitely yes. In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way. Key Takeaways: 1. Real content is king 2. Find ways to show EEAT 3. Repurpose across all platforms

Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear. Key Takeaways: Understand Why Personal Stories Connect Better How To Remember Forgotten Stories How To Use Customer Experiences As Stories For Your Brand

Generative AI - Unleash Creative Opportunity - Peter Weltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

10 Videos Any Business Can Make Right Now! - Shelly Nathan

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

10 Video Ideas Any Business Can Make RIGHT NOW! You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session. Key Takeaways: How to use the Video Matrix How to use additional "Lenses" Where to source original video ideas

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\ Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

Recently uploaded (20)

Grow Your Business Online: Introduction to Digital Marketing

Metaverse Marketing in the Generation of the Internet - Eugene Capon

Digital Strategy Master Class - Andrew Rupert

What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

SMM Cheap - No. 1 SMM panel in the world

A Guide to UK Top Search Engine Optimization

FullSail: HOF - Presentation Phil Pallen

My Personal Brand Exploration by Mariano

The What, Why & How of 3D and AR in Digital Commerce

Monthly Social Media News Update May 2024

BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin

5 Big Bets for 2024 - Jamie A. Lee, Stripes Co

Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...

Generative AI - Unleash Creative Opportunity - Peter Weltman

10 Videos Any Business Can Make Right Now! - Shelly Nathan

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

Simplifying Personas

1. Simplifying Personas Gemma MacNaught

2. About Conversion Factory Clients from start-‐ups to $5B web giants We focus on: Gemma MacNaught Lead Conversion Consultant Conversion Factory gemma@conversionfactory.com @gemmamacnaught IdenIfying barriers to conversion Proposing soluIons TesIng them Typically double digit increases in conversion rate within 3 months

3. What are personas? 11/11/2013 Angels Fancy Dress 3

4. What are personas?

5. Why are personas important?

6. Why do people hate personas?

7. Much be7er

8. How do we simplify personas? 11/11/2013 Angels Fancy Dress 8

9. You sIll need to know your target market Take advantage of new Google AnalyIcs demographics and interest data And how/when/where they are visiIng your site ü New vs Returning Visitors ü LocaIon ü Periods of Increased Visits/Conversions ü Mobile, Tablet and Desktop

10. Understand the goals Your goals Make more money Generate more leads Increase brand awareness Customer retenIon

11. Understand the goals Your goals User goals Make more money Fulﬁll a need/ requirement Generate more leads InformaIon Increase brand awareness Customer retenIon Get assistance Peace of mind Peer approval

12. Meet your new personas

13. CharacterisIcs of the new personas Right Impulsive CreaIve ErraIc EmoIonal ImpaIent Unconscious

14. CharacterisIcs of the new personas Le= CauIous AnalyIcal SystemaIc Logical PaIent Conscious Right Impulsive CreaIve ErraIc EmoIonal ImpaIent Unconscious

15. What’s important to these new personas Right Direct content Price Imagery EmoIon PromoIons Rewards

16. What’s important to these new personas Le= Full content Right Direct content Usability Price Security Imagery Transparency Reassurance Pain points EmoIon PromoIons Rewards

17. How do we put this into acIon? 11/11/2013 Angels Fancy Dress 17

18. Remember this?

19. Box up your product If your product was on that shelf… What would make shoppers pick you? Here’s our reviews, our security standards, our customer service guarantee back This product is : 1. Awesome 2. Half price 3. Everyone will like you if you buy it front

20. Box up your product The best thing about this persona process…. it can be tested!

21. In Summary 1. Who, Where, When & How Target Market: Google AnalyIcs 2. Why Goals: Understanding your users’ goals 3. What Personas: Are you doing the right (and leb) thing? 4. Test it!

22. Simplifying Personas QuesQons? @gemmamacnaught

Simplifying Personas

Recommended

Recommended

More Related Content

What's hot

What's hot (18)

Similar to Simplifying Personas

Similar to Simplifying Personas (20)

Recently uploaded

Recently uploaded (20)

Simplifying Personas