[Geek Up] - DIA workshop - User Experience: Bí quyết chuyển đổi số có thể bạn chưa biết

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Workshop 1: User Experience - Bí quyết chuyển đổi số có thể bạn chưa nghĩ tới - Hosted by: GEEK Up - Moderator Mr Truong Bomi (COO at GEEK Up) and Speaker: Mr Hoang Nguyen (Co - founder and Design Coach at GEEK Up) - Summary: Right approach to successful digital product Development - Begin with Customer - centered Design Approach.

Software

ZERO TO HERO
Digital Transformation
series
Insightful Development

Product
Deliver world-class
software products
Client
Attract, build & maintain
partnership with clients
Geek
Acquire, retain &
enable Geeks
Business
Capture & optimise all
business costs & benefits
GU Mission

User Experience
is not hard at all.
GEEK Up

3
7
User experience encompasses all aspects of the
end-user’s interaction with the company, its
services, and its products.
What is User Experience?

4
1
When offline is really off,
online becomes the golden
gate.
Why is it important?

4
2
For increase in e-commerce
deliveries.
McKinsey & Company
students who went online in
China .
Disney Plus achieved in two months what
took Netflix 7 years.

4
3
To build a physical product, start with
Product team.

4
4
To build a digital product, start with
IT team.

4
5
To build a digital product, start with
“Customer teams”.

4
6
Start with Customer Experience and work
backwards to the technology, you can't start
with the technology and try to figure out where
you're going to try to sell it.
Steve Jobs

4
8
Waitrr
Case studies
Ordering and Payments

5
1
Active restaurants
Case studies
Nations
Orders a day
Improvement
Working hours
Recommended application

5
2
TP Bank
Case studies
Banking services eco-system

5
3
Finance category
Case studies
Store rating
Quick sign up
The Asian banker
Working hours

5
5
SMRT
Case studies
Mobility-as-a-Service

5
6
Installed
Case studies
Nations
Usage
Improvement
Working hours
Recommended application

5
8
Mycroft
Case studies
Part-time Employee App

Breakthrough ideas & world-class products, stemming
from deep understanding of digital transformation &
industry insights.
Business Research
Understand business goal, and user
needs to explore and validate
solution
Product Conceptualization
Explore & cconceptualize product
idea to form product concept and
features
User Research
Understand insights and behaviours
of target users to design product
features
User Experience Design
Design solution that not only solves
user needs but also matches with the
business goal & product concept
Visual Design
Shape and improve user experience
through product usability & styling
Interaction Design
Craft interactions & animations to
create delightful moments &
effortless user interactions
Product
Implementation
Deliver product with the right tech
foundation to satisfy product concept &
design
Product Operations
Launch, operate & monitor product
performance against business goal &
gain insights for future improvement

The idea of 'designing for users’ is most appealing until business reality hits home: what the users want is work to discover, not what the Product Owner had in mind, what the competition is doing, too hard to build, and so much more. UX is often called at the last minute, in the hope that miracles can happen, “can you add some ux there, it’s not doing terribly well” being an oft-heard preamble to a conversation that’s likely to tumble down and capsize hopes and dreams. The practice of UX requires to support business reality whilst catering for, and sometimes defending users. I will share with you how I've ported my UX knowledge in the teams I've worked with to ensure UX doesn't become the costly harbinger of bad news, enemy of design, arch-enemy of tech and general spanner in the works. I’ll explain what worked and didn't work, the appropriate pace to grow UX in any environment and why HCI academics are the best card in my pocket.

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Slicing User Stories

EBG Consulting, Inc.

Many teams struggle with getting user stories small enough and sufficiently understood for planning and delivery. Slicing user stories so they are valuable and actionable is collaborative work - involving the Product Owner, Scrum Master and the team. See how slicing user stories accelerates ongoing backlog refinement, helps sprint and release planning, and increases delivered value. These are slides from the webinar presented by the co-creator of Scrum, Jeff Sutherland, and the industry's leading expert on story-slicing, Ellen Gottesdiener, on February 24th 2016. Contact ellen@ebgconsulting.com if you are interested listening to the recording.

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Global Product Management Talk On The Press Release: Value Innovation Process...

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[Geek Up] - DIA workshop - User Experience: Bí quyết chuyển đổi số có thể bạn chưa biết

1. ZERO TO HERO Digital Transformation series Insightful Development

8. •

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14. … … Mockup data

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19. Product Deliver world-class software products Client Attract, build & maintain partnership with clients Geek Acquire, retain & enable Geeks Business Capture & optimise all business costs & benefits GU Mission

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34. Transition to Hoàng

35. User Experience is not hard at all. GEEK Up

36. What is User Experience?

37. 3 7 User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products. What is User Experience?

38. 3 8 What is the different?

39. 3 9

40. Why is it important?

41. 4 1 When offline is really off, online becomes the golden gate. Why is it important?

42. 4 2 For increase in e-commerce deliveries. McKinsey & Company students who went online in China . Disney Plus achieved in two months what took Netflix 7 years.

43. 4 3 To build a physical product, start with Product team.

44. 4 4 To build a digital product, start with IT team.

45. 4 5 To build a digital product, start with “Customer teams”.

46. 4 6 Start with Customer Experience and work backwards to the technology, you can't start with the technology and try to figure out where you're going to try to sell it. Steve Jobs

47. Case studies to discuss.

48. 4 8 Waitrr Case studies Ordering and Payments

49. 4 9 Case studies

50. 5 0 Case studies

51. 5 1 Active restaurants Case studies Nations Orders a day Improvement Working hours Recommended application

52. 5 2 TP Bank Case studies Banking services eco-system

53. 5 3 Finance category Case studies Store rating Quick sign up The Asian banker Working hours

54. 5 4 Case studies

55. 5 5 SMRT Case studies Mobility-as-a-Service

56. 5 6 Installed Case studies Nations Usage Improvement Working hours Recommended application

57. 5 7 Case studies

58. 5 8 Mycroft Case studies Part-time Employee App

59. Key takeaways.

60. 6 0 ▪ ▪

61. 6 1 ▪ ▪ ▪

62. 6 2 Impactful Product

63. 6 3 ▪

64. 6 4 ▪

65. www.geekup.vn

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67. Breakthrough ideas & world-class products, stemming from deep understanding of digital transformation & industry insights. Business Research Understand business goal, and user needs to explore and validate solution Product Conceptualization Explore & cconceptualize product idea to form product concept and features User Research Understand insights and behaviours of target users to design product features User Experience Design Design solution that not only solves user needs but also matches with the business goal & product concept Visual Design Shape and improve user experience through product usability & styling Interaction Design Craft interactions & animations to create delightful moments & effortless user interactions Product Implementation Deliver product with the right tech foundation to satisfy product concept & design Product Operations Launch, operate & monitor product performance against business goal & gain insights for future improvement

68.

69. Click Facebook Click Website

[Geek Up] - DIA workshop - User Experience: Bí quyết chuyển đổi số có thể bạn chưa biết

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