This document provides an overview and marketing information for GE's new LED Plug-In 2Pin lamp. The lamp is a 10.5W LED replacement for 13W, 18W, and 26W CFL plug-in downlights. It provides energy savings of up to 60% over CFLs and a longer rated life of 50,000 hours. The lamp has a universal G24d base and beam angle of 110x120 degrees for horizontal installation. The document outlines the product's value proposition including efficiency, light quality and lifetime. It also provides details on technical specifications, available colors and marketing materials.

1. Confidential. Not to be copied, distributed, or reproduced without prior approval.
GE LED Plug-In 2Pin
February 3rd, 2017

2. Confidential. Not to be copied, distributed, or reproduced without prior
approval.
February 9, 2017 2
LED Plug-In 2 Pin
Content
• Product overview
• Value Proposition
• Features and Range
• Technical Details
• Marketing Tools

3. Product Overview

4. Confidential. Not to be copied, distributed, or reproduced without prior
approval.
What is GE’s new LED Plug In 2Pin?
February 9, 2017 4
… an energy saving option for CFL downlight fixtures
… an LED lamp, that is suitable to replace 13W, 18W and 26W 2Pin CFL
lamps due to it’s universal G24d cap
… a 10.5W & 1050lm lightsource, operated on standard magnetic ballast
… a simple retrofit option, which does not require special tools or expensive
upgrade
… a directional lamp designed for horizontal applications (all light directed to
the illuminated area)
… a technology, that offers up to 60% energy saving and at the same time
provides 4x longer life against CFL Plug In
… a Plug & Play tool: Quick and easy to install
… ~50MM+ pcs installed base of CFL Plug In lamps across EMEA

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approval.
Application areas
February 9, 2017Presentation Title 5
Office Hospitality Retail

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approval.
February 9, 2017Presentation Title 6
Value
Proposition

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approval.
February 9, 2017Presentation Title 7
Exceptional
Efficiency
Long Life High Quality
Light
Simple and
Smart Design
• Energy Saving up
to 60% versus
CFL
• High light output
of 1050 lumens
• Increased energy
efficiency of
100lm/W
• A+ energy
efficiency rating
• 50 000 hours
rated life (L70)
• Lasts 4x longer
than typical CFL
lamp
• High uniformity of
light creating
elegant lighting
atmosphere
• Advanced optics
eliminate wasted
light to deliver
more targeted
beam and less
light loss
• Designed with a
universal G24d
cap, which
enables 10.5W
LED Plug-In 2Pin
to equally replace
13W, 18W and
26W CFL-s
• Environment-
friendly design,
containing no
Lead or Mercury

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approval.
February 9, 2017Presentation Title 8
Advantages of directed light
CFL Plug-In Downlighter LED Plug-In
Lamp
Watt
Lamp
Lumen
Typical
fixture LOR
Initial Useful
Lumen
Useful Lumen after
2yrs (20% lm loss)
Lamp
Watt
Lamp
Lumen
Energy
Saving
26W 1800 50-65% 900-1170 720-800 10.5W 1050 60%
18W 1200 50-65% 600-780 480-624 10.5W 1050 42%

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approval.
9
Features and
Range

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approval.
Product Features
February 9, 2017Presentation Title 10
• 10.5W @ 100lm/W
• Light output of 1050 lumens
• CRI of 80
• 50.000 hrs at L70 life
• Operation on magnetic ballast, can not be operated directly on mains
voltage
• Non-dimmable
• G24d universal cap to replace 13W, 18W and 26W traditional CFL Plug-in
lamps
• Horizontal design only
• Can be used both in open and enclosed fixtures
• Available in 3000K, 4000K and 6500K
• Optimized beam angle: 110°x120° for horizontal design
• Rotatable base

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approval.
Product Range
February 9, 2017Presentation Title 11
Product Code Product Description
Pack Qty
(pcs)
93051476 LED 10.5/G24d/2P/H/830 GE BX1/6 6
93051477 LED 10.5/G24d/2P/H/840 GE BX1/6 6
93051521 LED 10.5/G24d/2P/H/865 GE BX1/6 6
Range and SKU-s

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approval.
February 9, 2017Presentation Title 12
Technical
Details

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approval.
Electrical and Photometric Characteristics
February 9, 2017Presentation Title 13
• Ambient temperature range: -20°C to +40°C
• Number of switching cycles: 50.000
• Lumen maintenance at B50: 70%
• Beam angle: 110° x 120° Horizontal
• Dimmable: No
• Fixture rating: can be used in open and enclosed fixtures as well
• Starting time: <0.5sec
• Weight: 125g
• Flickering Index: <10%
• Lamp current: 50mA
• Nominal Lamp voltage: 220-240V
• Photometric files are available in LDT and IES format.

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approval.
February 9, 2017Presentation Title 14
Marketing
Tools

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approval.
Marketing Tools
February 9, 2017Presentation Title 15
Datashee
t
E-catalogue Highlight page
http://www.gelighting.com/LightingWeb/e
mea/products/highlights/led-
plugin/overview/
http://catalog.gelighting.com/lamp/led-
lamps/plug-in/f=led-plug-in-
2pin/d=0/?r=emea
http://www.gelighting.com/LightingWeb/e
mea/images/LED-Plug-In-2Pin-Data-
Sheet-EN.pdf

16. Confidential. Not to be copied, distributed, or reproduced without prior
approval.
Marketing Tools
February 9, 2017Presentation Title 16
A5 leaflet Fundamentals
brochure
http://www.gelighting.com/LightingWeb
/emea/images/The-Fundamentals-
Brochure-EN.pdf
http://www.gelighting.com/LightingWeb/emea/imag
es/GE-LED-2D-Plugin-A4-Leaflet-EN_tcm181-
115349.pdf

17. Confidential. Not to be copied, distributed, or reproduced without prior approval.
THANK YOU !