GE Lighting EMEA introduces several new LED lamp products including an updated Bright Stik GEN3, new ECO Snowcone GEN2, and Start Deco GEN3. The Bright Stik receives a bronze award from IDEA and features higher lumen output and new packaging. The ECO Snowcone and Start Deco also receive design updates and new SKUs. GE LED lamps offer various replacement options for GLS, deco, GU10, and MR16 lamps at competitive price points with quality, reliability, and long lifetimes.

1. GE Lighting EMEA - LED Lamps Retrofit
2017 September

2. 1- GE LED Lamps – NPIs
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3. Confidential. Not to be copied, distributed, or reproduced without prior approval.
2017 International Design Excellence Awards (IDEA)® - Bright Stik is the Bronze Award Winner!
What is new ?
• Single voltage 220-240V
• Power Rating 6W; 9W; 12W; 15W
• Higher Lumen output for 4000K and 6500K vs 3000K
• New packaging design
• Single-pack only
• New SKUs
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Innovation & Competitivness : GE Lighting makes the difference !
2- GE LED Lamps NPI – New Bright StikTM GEN3

4. Confidential. Not to be copied, distributed, or reproduced without prior approval.
What is new ?
• Simplify the GE offers for GLS Shape and keep competitivity
• Single voltage 220-240V
• Lifetime 10 000 Hours L70
• Higher Lumen output for 6500K vs 2700K
• New packaging design
• New bulb shape for A60
• New SKUs
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#1 Price Fighter : the very best offer of GE Lighting when price is the decision maker !
2- GE LED Lamps NPI – New ECO Snowcone GEN2

5. Confidential. Not to be copied, distributed, or reproduced without prior approval.
LED Lamps – Aline GLS replacements
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Range of options to suit all needs
ECO Snowcone LED Glass Bright StikTM Energy Smart OMNI
35w/40w/60w/75w/100w
10kh L70
40w/60w
8kh L70
40w/60w/75w/100w
15kh L70
40w/60w/75w
25kh L70
2700K/6500K 2700K/4000K/6500K 3000K/4000K/6500K 2700K Dimmable
#1 Price Fighter The original shape Innovation & Competitivness High Performer

6. Confidential. Not to be copied, distributed, or reproduced without prior approval. 6
#1 Price Fighter : the very best offer of GE Lighting when price is the decision maker !
2- GE LED Lamps NPI – New Start Deco GEN3
What is new ?
• Life Time 10 000 hours L70
• Voltage 200-240V
• Power rating 3.5W and 5.5W
• CCT 2700K and 6500K
• New packaging design
• New SKUs

7. Confidential. Not to be copied, distributed, or reproduced without prior approval.
LED Lamps – Deco replacements
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Range of options to suit all needs
Start Deco Bright StikTM
E14
Energy Smart
Crown Deco
LED Filament
Candle&Spherical
LED Filament G80 & A60
Made in Hungary
25w/40w 10kh L70 45/50w 10kh L70 25w/40w 20kh L70 25w/40w 10kh L70 40w/45w/50w 10kh L70
2700/6500K 3000/4000/6500K 2700K Dimmable 2700K 2700K
#1 Price Fighter Innovation &
Competitivness
High Performer Design Aesthetic Design Aesthetic

8. Confidential. Not to be copied, distributed, or reproduced without prior approval. 8
Reflector solution at a highly competitive price
2- GE LED Lamps NPI – R63&R80 First Generation !
What is new ?
• High Wattage equivalence – 40W/60W
• High Total lm – 600/800
• High LPW – 75lpw/80lpw
• Wide Beam Angle – 120 Degree
• CCT 3000K

9. Confidential. Not to be copied, distributed, or reproduced without prior approval. 9
High Output 64W Halogen replacement
2- GE LED Lamps NPI – 500lm GU10 EnergySmart
What is new ?
• Ecodesign DIM2 Lumen equivalent – 500lm=64W
• New style with White housing
• Standard dimensions, IEC-size GU10
• Very nearly edge-to-edge light output
• Extra Wide Beam Angle available – 60 & 35o
• 3000 & 4000K

10. Confidential. Not to be copied, distributed, or reproduced without prior approval.
LED Lamps – GU10 Spotlights
Range of options to suit all needs
Start Energy Smart Precise
35w/50w 12000h COB 35w/50w/64w 25000h COB 50w+ 50000h CRI90
27/30/40/6500K 27/30/4000K Dimmable 27/30/4000K Dimmable
#1 Price Fighter Quality Performer Premium Colour Quality

11. Confidential. Not to be copied, distributed, or reproduced without prior approval. 11
35W Halogen replacement at a highly competitive price
2- GE LED Lamps NPI – MR16 Start, NEW category
What is new ?
• Ecodesign DIM2 Lumen equivalent – 350lm=35W
• Attractive White housing
• Easy Fit solution – flat front face
• Very nearly edge-to-edge light output
• Standard Beam Angle – 35o
• 2700K, 3000 & 4000K

12. Confidential. Not to be copied, distributed, or reproduced without prior approval.
LED Lamps – MR16 Spotlights
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Range of options to suit all needs
Start Energy Smart Precise
35w 15000h 50w 25000h (Lumen upgrade Q1) COB 50w 45000h
27/30/4000K 27/30/4000K (Dim upgrade Q1) 27/30/4000K Dimmable
#1 Price Fighter Standard Product Premium Color Quality

13. 2- GE LED Lamps – Why GE LED Lamps?
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14. Confidential. Not to be copied, distributed, or reproduced without prior approval.
2- Why GE LED Lamps?
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From LFL to HID and everything in between,
GE has a comprehensive range of LED lamp
replacements for almost every lighting need.
All designed and/or tested by GE engineers.
With Plug & Play simplicity and Colour
enhancing technology, GE engineers design
cutting-edge lamps that allow LEDs to light
places they have never lit before.
When it comes to LED lamps that last up to
50000 hours, quality and reliability really
matter. GE has been designing lamps for over
100 years, and backs all LEDs with a limited
warranty that you can trust.
How We Do It Outcomes We Drive
System Expertise Patented Colour
Enhancement
Drives Top Line &
Bottom Line
Breadth & Depth One-Stop Shop
In-House &
3rd Party Testing
Measuring What
Matters

Savings with
Confidence
GE Lighting is
Innovative
Trusted
Complete

15. 3- GE LED Lamps - New Packaging Design
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3- GE LED Lamps – The right product for the right application
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17. Confidential. Not to be copied, distributed, or reproduced without prior approval.
3- GE LED Lamps - New Packaging Design
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New Packaging design from 2017
Precise™ Energy Smart™ Start

18. 4- GE LED Lamps
- Marketing Materials -
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19. Confidential. Not to be copied, distributed, or reproduced without prior approval.
Marketing materials
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Datasheet, Website
Datasheet E-catalogue Highlight page
http://catalog.gelighting.com/lamp/led-lamps/d=0/?r=emea http://www.gelighting.com/LightingWeb/emea/products/lamps/led-retrofit-
lamps/overview/index.jsp

20. Confidential. Not to be copied, distributed, or reproduced without prior approval.
Marketing materials
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Catalogs, brochures
Spectrum catalogue
2017
The Fundamentals
2017 New
version in
Oct!
http://www.gelighting.com/LightingWeb/emea/images/
Lamp_Products_Spectrum_Catalogue_EN.pdf

21. THANK YOU !