PSB conducted the largest and most comprehensive global study of adult Millennials to date for the Financial Times and Telefonica, a leading European and Latin American technology company. The study included over 12,000 interviews across 27 countries and 6 regions

7. 83%
“ ”
68% 72%

9. 9
Not showing “Radio”

10. 10
Not showing “Radio”

11. “
”
“
”
“
”
“ ”

15. 15
“
”

16. 16

17. 17
“
”
“ ” “ ”

18. Global
North
America
Latin
America
Western
Europe
Central &
Eastern
Europe
Asia
Middle East
& Africa
“
”

19. “ ”

20. “ ”

22. 22

23. “ ”
23
“ ”

24. 24

25. 25

26. 26

27. 27

28. “ ”
28
“ ”

33. 33

34. 34

35. 35

36. 36

37. 37

38. 38

40. “ ”
40

41. “ ”
41
 

42. “ ”
42
 

43. “ ”
43
 

44. “ ”
44
 

45. 




45






 






“ ””
“ ”

47. “ ”
“ ”
“
”
“
”
“
”
47

49. 49
“ ”“ ” “
”

51. 51

52. 52
“ ”
“ ”

53. 53
“ ”
“
”
“
”

54. 54
“ ”
“ ”

55. 55
“ ”
“ ”
“ ”
“ ”