The document summarizes changes at The Gazette Company, including reorganizing for speed and flexibility due to changing technology and business models. It outlines the creation of the Complete Community Connection initiative and essential tasks. It lists coordinated efforts across different departments and introduces a new community development team and business leadership team. It also discusses the company's rebranding efforts, including a brand vision statement about creating an open environment, providing unique content, strengthening communities, and discovering new ways to deliver credible information.

1. The Gazette CompanyEmployee Review May, 2010

3. Business models in flux, complicated

7. Content Repository with tagged atoms

8. Open and constructive culture

9. Product management discipline

10. Audience sales

11. Flexible atomized financial reporting and billing

12. Progress at http://chuckpeters.iowa.com5 Company Confidential

13. 6 Coordinated Efforts Information Content Commercial Content Technology HR & Facilities Accounting Production Product Planning & Development Sales Training Digital Marketing Management Customer Care Print Broadcast Company Confidential

15. Authority Transparency

16. Product Network

17. Intrude RelationshipTrust, Fairness, and Accuracy Company Confidential 7 7 Company Confidential

19. Community relations

20. Regional partnerships

21. Industry relations

22. Community Relations

23. Shareholder Relations

24. Floating ManagementApril 30, 2010

26. Product Delivery

27. Marketing

28. Creative Services

29. Research

30. Audience Sales

31. Customer Care

32. Production

33. Production Services

34. New Business Development

35. Circulation & Logistics

36. Human Resources

37. Organization Development

38. Facilities

39. Information Content

40. Commercial Content

41. Digital Production

42. Content Business System Support

43. Data Warehousing

44. Network Security/Domain/Support

45. Accounting

46. Financial Planning & Analysis April 30, 2010

47. How we got here Research Workshop Creative Focus Groups

48. Gazette Communications Re-branding Innovative ConnectionsInventing platforms for individualized communication Technology pioneer devoted to creating a better experience Providing information anywhere, anytime and any way Channel for uniting interests of people Thought LeaderVisionary of community’s potential Collaborative force for change Catalyst for new and exciting products and experiences Enlighten consumers about the community around them. Platform for people’s voices Driving community discussion Strong LegacyTrustworthy source (fair, transparent) Unparalleled content provider (accurate, timely, relevant) Proven record of community involvement Inquisitive and open minded Largest coverage area Locally owned

49. Brand Vision Statement The group creates an environment of open exchange, provides unparalleled content in personal ways that enrich lives, drives collaborative opportunities to strengthen communities, and discovers new and inventive ways to deliver credible information.