Facebook Ad Campaign Assignment

2. Ad Type
I chose to run
Page Likes ad

3. Ad Design
I chose six rotating images for the
ad with the ad headline being my
presence name GrinToronto and
the ad copy being my services
“Web & Graphic Design, SEO, Blog,
Social Media Marketing, Photography
and Presentations”. Ad placed in
desktop/mobile newsfeed and right
column.

4. Audience
My selection criteria is:
 Location Toronto area
 25 years of age and up
 English speaking
 Interested in business
networking, social media
marketing & viral marketing
 Digital marketing industry
 Who are not already
connected with GrinToronto
 Small Business owners &
early technology adopters.
Potential Reach 10,400 people

5. Campaign Name & Budget
The campaign
name is “
GrinToronto Page
Likes” and ad set
name is “First Like
Ad”
The lifetime budget
is set to $5.00 and
it is scheduled to
run for 5 days
The bid is for Page
Likes.

6. Ad Manager