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Impression marketing
1.
Deep Impression Marketing
2.
Problem Survey of start-up
marketing pains Tiny Budget Ineffective marketing tactics WOM Most effective What was the marketing budget as a start- up in percentage of revenue? (0-10%,10- 20%,20-30%...)
3.
Old Solution Guerilla marketing unconventional
& cheap $1,000-$1,250 per event Not actually cheap People turn off CEO- 65% Manager 20% 15%
4.
Solution Keep the majority
of the pie No turn off
5.
Options Presentation plug Sponsor Social media
placement Integrated campaign
6.
Feedback
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