Gap, Inc. owns Banana Republic, Gap, and Old Navy which target different demographics and price points. Banana Republic has the highest prices and affluent customers, Gap has mainstream appeal and mid-range costs, and Old Navy focuses on affordable style for families. URBN, Inc. also targets different personas through Anthropologie, Free People, and Urban Outfitters. Anthropologie appeals to career-oriented and family-oriented women, Urban Outfitters attracts youth with trends and music, and Free People has a bohemian aesthetic at a higher price than Urban Outfitters. These brands maintain separate identities even when located near each other, unlike Gap Inc.'s stores which

2. GAP, INC: BANANA REPUBLIC, GAP, & OLD NAVY
Gap, Inc. owns multiple lifestyle brands with varying target audiences and
price points. In terms of brands with physical locations, Banana
Republic has the highest price point and most affluent
demographic, while Gap has widespread mainstream appeal and mid-
range prices, and Old Navy targets families and mothers who value
affordability but don’t always want to sacrifice style.

3. URBN, INC.
UBN, Inc. encompasses multiple lifestyle brands that target different
personas, including Anthropologie, Free People and Urban Outfitters.
Anthropologie targets professionals and more established women
(career-oriented as well as family-oriented) with more disposable
income, while Urban Outfitters caters to a youthful crowd interested in
fast fashion, trends, music, and pop culture. Free People is incredibly
niche with a bohemian/free-spirited aesthetic and higher price point
than Urban Outfitters, but is not quite as all-encompassing as
Anthropologie’s offerings, which include home goods, furniture and
furnishings. The most expensive offerings from Urban Outfitters are
interestingly not sold in their brick-and-mortar stores, but only online.
Otherwise, their most expensive items are their Polaroid
cameras, which are kept in very limited quantities. The interesting
aspect about these three stores is that they were physically located
within 100 feet of each other but maintained very distinct and separate
identities, while Gap, Inc’s stores were physically removed from one
another to perhaps create more distance.

4. GAP, INC.

5. URBN, INC