Gaming Against Dating Violence: A Grassroots Approach from Jennifer Ann's Group

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Presentation from Games for Health 2012 about the "Life.Love. Game Design Challenge" which awards prizes to developers for creating video games about dating violence as it affects teens, tweens, and college aged students. The annual contest is run by Jennifer Ann's Group, an Atlanta-based NGO.

Health & Medicine Entertainment & Humor Design

Gaming Against Dating Violence
A Grassroots Approach

Drew Crecente
Jennifer Ann’s Group
drew@JenniferAnn.org
@stopTDV

linkedin.com/in/crecente

June 2012 Games for Health Conference www.gamesforhealth.org

What I’m Playing

June 2012 Games for Health Conference www.gamesforhealth.org

Overview:
Gaming Against Dating Violence

1. Teen Dating Violence
2. Jennifer Ann’s Group
3. Our experience with video games

June 2012 Games for Health Conference www.gamesforhealth.org

Teen Dating Violence (TDV)

“the physical, sexual, or
psychological/emotional
violence within a dating
relationship”1
1 Centers for Disease Control and Prevention

June 2012 Games for Health Conference www.gamesforhealth.org

TDV: Statistics

2
1 in 3
2Halpern, C. T., Oslak, S. G., Young, M. L., Martin, S. L., & Kupper, L. L. (2001). Partner Violence Among Adolescents in Opposite-Sex Romantic
Relationships: Findings from the National Longitudinal Study of Adolescent Health. American Journal of Public Health, 91, 1679-1685.
June 2012 Games for Health Conference www.gamesforhealth.org

TDV: Statistics

3

3 The Journal Archives of Pediatrics & Adolescent Medicine – July, 2008.
June 2012 Games for Health Conference www.gamesforhealth.org

Jennifer Ann

June 2012 Games for Health Conference www.gamesforhealth.org

Jennifer Ann’s Group

June 2012 Games for Health Conference www.gamesforhealth.org

Jennifer Ann’s Group: Our Approach

Awareness

Education

Advocacy

June 2012 Games for Health Conference www.gamesforhealth.org

Jennifer Ann’s Group: Our Strategy

Limited
Resources

Technology

IT
Background

June 2012 Games for Health Conference www.gamesforhealth.org

Website: JenniferAnn.org

June 2012 Games for Health Conference www.gamesforhealth.org

Educational Resources: Cards

June 2012 Games for Health Conference www.gamesforhealth.org

Educational Resources: Bookmarks

June 2012 Games for Health Conference www.gamesforhealth.org

Educational Resources: Distribution

500,000+ Distributed
June 2012 Games for Health Conference www.gamesforhealth.org

A Need for a New Medium

Meets Goals Users
• Awareness • Students
• Education • Teachers
• Advocacy • Parents
Game
Media Resources
• Unique • Technology
• Kotaku

June 2012 Games for Health Conference www.gamesforhealth.org

2008 Life.Love Game Design Challenge

June 2012 Games for Health Conference www.gamesforhealth.org

Life.Love Game Design Challenge

June 2012 Games for Health Conference www.gamesforhealth.org

2012 Life.Love Game Design Challenge

June 2012 Games for Health Conference www.gamesforhealth.org

2013 ??

June 2012 Games for Health Conference www.gamesforhealth.org

2013 ??

Public
Interest

Media

Budget

June 2012 Games for Health Conference www.gamesforhealth.org

Conclusion

Right Decision in 2008
Future is Less Clear
Don’t Blame the Medium

June 2012 Games for Health Conference www.gamesforhealth.org

Drew Crecente
Jennifer Ann’s Group
drew@JenniferAnn.org
@stopTDV

linkedin.com/in/crecente

June 12-14, 2013 November 5-6, 2012
Boston, MA www.gamesforhealtheurope.org
June 2012 Games for Health Conference www.gamesforhealth.org

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Gaming Against Dating Violence: A Grassroots Approach from Jennifer Ann's Group

1. Gaming Against Dating Violence A Grassroots Approach Drew Crecente Jennifer Ann’s Group drew@JenniferAnn.org @stopTDV linkedin.com/in/crecente June 2012 Games for Health Conference www.gamesforhealth.org

2. What I’m Playing June 2012 Games for Health Conference www.gamesforhealth.org

3. Overview: Gaming Against Dating Violence 1. Teen Dating Violence 2. Jennifer Ann’s Group 3. Our experience with video games June 2012 Games for Health Conference www.gamesforhealth.org

4. Teen Dating Violence (TDV) “the physical, sexual, or psychological/emotional violence within a dating relationship”1 1 Centers for Disease Control and Prevention June 2012 Games for Health Conference www.gamesforhealth.org

5. TDV: Statistics 2 1 in 3 2Halpern, C. T., Oslak, S. G., Young, M. L., Martin, S. L., & Kupper, L. L. (2001). Partner Violence Among Adolescents in Opposite-Sex Romantic Relationships: Findings from the National Longitudinal Study of Adolescent Health. American Journal of Public Health, 91, 1679-1685. June 2012 Games for Health Conference www.gamesforhealth.org

6. TDV: Statistics 3 3 The Journal Archives of Pediatrics & Adolescent Medicine – July, 2008. June 2012 Games for Health Conference www.gamesforhealth.org

7. Jennifer Ann June 2012 Games for Health Conference www.gamesforhealth.org

8. Jennifer Ann June 2012 Games for Health Conference www.gamesforhealth.org

9. Jennifer Ann’s Group June 2012 Games for Health Conference www.gamesforhealth.org

10. Jennifer Ann’s Group: Our Approach Awareness Education Advocacy June 2012 Games for Health Conference www.gamesforhealth.org

11. Jennifer Ann’s Group: Our Strategy Limited Resources Technology IT Background June 2012 Games for Health Conference www.gamesforhealth.org

12. Website: JenniferAnn.org June 2012 Games for Health Conference www.gamesforhealth.org

13. Educational Resources: Cards June 2012 Games for Health Conference www.gamesforhealth.org

14. Educational Resources: Bookmarks June 2012 Games for Health Conference www.gamesforhealth.org

15. Educational Resources: Distribution 500,000+ Distributed June 2012 Games for Health Conference www.gamesforhealth.org

16. A Need for a New Medium Meets Goals Users • Awareness • Students • Education • Teachers • Advocacy • Parents Game Media Resources • Unique • Technology • Kotaku June 2012 Games for Health Conference www.gamesforhealth.org

17. 2008 Life.Love Game Design Challenge June 2012 Games for Health Conference www.gamesforhealth.org

18. 2008 Life.Love Game Design Challenge June 2012 Games for Health Conference www.gamesforhealth.org

19. 2008 Life.Love Game Design Challenge June 2012 Games for Health Conference www.gamesforhealth.org

20. 2008 Life.Love Game Design Challenge June 2012 Games for Health Conference www.gamesforhealth.org

21. Life.Love Game Design Challenge June 2012 Games for Health Conference www.gamesforhealth.org

22. Life.Love Game Design Challenge June 2012 Games for Health Conference www.gamesforhealth.org

23. Life.Love Game Design Challenge June 2012 Games for Health Conference www.gamesforhealth.org

24. Life.Love Game Design Challenge June 2012 Games for Health Conference www.gamesforhealth.org

25. Life.Love Game Design Challenge June 2012 Games for Health Conference www.gamesforhealth.org

26. 2012 Life.Love Game Design Challenge June 2012 Games for Health Conference www.gamesforhealth.org

27. 2013 ?? June 2012 Games for Health Conference www.gamesforhealth.org

28. 2013 ?? Public Interest Media Budget June 2012 Games for Health Conference www.gamesforhealth.org

29. Conclusion Right Decision in 2008 Future is Less Clear Don’t Blame the Medium June 2012 Games for Health Conference www.gamesforhealth.org

30. Drew Crecente Jennifer Ann’s Group drew@JenniferAnn.org @stopTDV linkedin.com/in/crecente June 12-14, 2013 November 5-6, 2012 Boston, MA www.gamesforhealtheurope.org June 2012 Games for Health Conference www.gamesforhealth.org

Gaming Against Dating Violence: A Grassroots Approach from Jennifer Ann's Group

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