The document discusses gamification and motivational design, highlighting the need for a new software layer to enhance user engagement and behavior management. It critiques common misconceptions about gamification and emphasizes the importance of leveraging real-time data and analytics in software development. The talk was presented at an event at LUISS University in Rome on October 19, 2013.

1. Gamify your Soul
The first italian event
dedicated to
Motivational Design
LUISS University, Rome, Oct 19, 2013
@leosorge

2. This Speech
What Gamification is/not
Call it Motivational Design
Implement it in your sw app
Who I am; what I am talking about;
what our speakers will say later
@leosorge

3. Who Am I
it.linkedin.com/pub/leo-sorge/1/251/a95/
http://www.slideshare.net/Leosorge
http://www.gamification.org
https://plus.google.com/u/0/111810555806319874345/posts

4. What is/isn’t
What is Gamification?
What is it Not?
Motivational Design
@leosorge

5. What is Gamification? 1/2
Using techniques
to serve a business goal
leveraging on
intrinsic motivations
One out of many other definitions
@leosorge

6. What is Gamification? 2/2
Motivational design
and behavior change/mgt
applied to rich data sets
of game players
Video games have been the first software
capable of collecting
real-time user data

7. Gamification Fakes
What
Motivational Design
is/is not about?
Many media, experts, and gurus, are wrong
about what Gamification is
@leosorge

8. Gamification Fake /1
Any metric
gamifies
Sometimes. But they DO NOT make neither
Motivational Design NOR Behavior M/C
@leosorge

9. Gamification Fake /2
Any PBL
gamifies
Sometimes. But they DO NOT make neither
Motivational Design NOR Behavior M/C
@leosorge

10. Gamification Fake /3
Is Gamification
the next big thing?
No. It is a new layer that can take the best
out of the same ol’ idea of software
@leosorge

11. Not Gamification…
Let’s call it
MoDes
Motivational Design
MoDes, Gamification, Behavior change,
Behavior management
@leosorge

12. Gamification Fake /4
Is MoDes
brand new?
No. It existed in a qualitative version
@leosorge

13. The Loyalty programs
A
Qualitative
Approach
Theory-based, few unstructured data,
static view, long feedback time
@leosorge

14. Social-based programs
A
Quantitative
Approach
BigData-based, great analytics,
real-time feedback
@leosorge

15. Data-Based Approach
●
●
●
●
rich data sets/big data
connected people (social/phones)
real time feedback
short tuning loops
Videogames provided consistent, rich data
sets as first digital platform
@leosorge

16. The Media Pattern
Game
Gamification
Serious Gaming
Serious business
Wrong etimology
@leosorge

17. The Correct Pattern IMHO
● Qualitative analysis >
Qualitative Motivational Design
● Rich data sets > Gamification
● Big Data >
Quantitative Motivational Design
Correct history
@leosorge

18. What I won’t Tell you
A full theory of
Motivational Design
MoDes, Gamification, Behavior change,
Behavior management
@leosorge

19. How to implement MoDes?
A new software layer
@leosorge

20. Why a new sw layer? [7]
MoDe requires
a new sw layer
There is the need for new solutions
@leosorge

21. The Problem
Software
is
Boring
It lowers dopamine levels
(i.e. attention, motivation)
@leosorge

22. The Need
Motivate
through
Software
Corporate sw, productivity sw, training sw
@leosorge

23. The Solution
Motivational
software
Design
Also called Gamification (Why? We’ll see)
@leosorge

24. Software structure
UI Vs. Backend
Infinite clients
There is the need for new solutions
@leosorge

25. The Architecture/Structure
All-device UIs
plus
agile backend
Two-level multi-sources projects
@leosorge

26. The Architecture / Solution
Gamified UI
plus
API provisioning
Focus on your user interface
since the beginning
@leosorge

27. Analysts confirm it
http://www.01net.it/strategia-per-il-2014-ecco-i-diecicomandamenti-di-gartner/0,1254,0_ART_155955,00.htm
Google Translate-ready post: http://t.co/SKBO37PuxX
@leosorge

28. Closing The Circle
More dopamine pushed by
Motivational Design
and gamifies your soul
LUISS University, Rome, Oct 19, 2013
@leosorge