Competitive pressures are driving business beyond the simple incentive and rewards programs. Cutting edge organizations are leveraging Knowledge Performance Indicators (KPIs), such as user engagement, loyalty quotient, event causality, and user cohorts to gain insight into and develop a more robust understanding of their customer and their preferences. With the widespread application of gamification, you have experienced in the course of your Internet usage, although you may not have even realized it.
This overview demonstrates:
What's Gamification and What's not
How Gamification is growing
Implications of gamification on learning, business, and life
What you’ll learn:
Gamification and its Competitive Advantage
Value of gamification
Best practices for initiating a gamification program to drive loyalty and retention
School Profile Presentation Template
If you want to buy this presentation template, please visit http://punkl.com
Creating a presentation from scratch can be quite labour-intensive. Starting with a presentation template from Punkl is beneficial. It saves time, provides good visual design and means that you can primarily spend your time and attention on the content of your presentation.
Punkl Presentation Templates save you time, as they're a whole lot quicker than trying to design a deck from scratch. Also, starting with a template means that you can primarily spend your time and attention on the content of your presentation, while the visual style is already designed to be engaging.
Typically, the only elements that are changed while working with a presentation template are colors, typography, copy and any visual assets such as photos for example.
School Profile Presentation Template
If you want to buy this presentation template, please visit http://punkl.com
Creating a presentation from scratch can be quite labour-intensive. Starting with a presentation template from Punkl is beneficial. It saves time, provides good visual design and means that you can primarily spend your time and attention on the content of your presentation.
Punkl Presentation Templates save you time, as they're a whole lot quicker than trying to design a deck from scratch. Also, starting with a template means that you can primarily spend your time and attention on the content of your presentation, while the visual style is already designed to be engaging.
Typically, the only elements that are changed while working with a presentation template are colors, typography, copy and any visual assets such as photos for example.
The Wall Street Journal - Optimizing MembershipOptimizely
For the past three years, The Wall Street Journal has used experimentation to help create their membership experience. Starting with acquisition and expanding to engagement, product, and retention testing, WSJ has built a data-driven culture that leverages these experiments to deliver a premium experience that grows their base and keeps members coming back for more.
In this webinar, Olivia Simon from The Wall Street Journal’s optimization team shares how WSJ created their robust and successful testing program.
You’ll learn:
How to think about testing in a membership ecosystem
How WSJ prioritizes tests and earns stakeholder buy-in
About WSJ’s emphasis on testing throughout the customer acquisition funnel
How WSJ expanded their testing funnel beyond acquisition, and the key testing moments they target for consumer engagement and retention
Modern Marketing Model (M3) - 1 year onEconsultancy
A 12-month timeline of Econsultancy's Modern Marketing Model (M3) which fuses digital and classic marketing into one future-facing framework. M3 informs marketing’s remit, the required competencies and organisational design to define marketing in the digital age
Thing you didn't know you could do in SparkSnappyData
This presentation discusses issues with the modern lambda architecture and how Spark attempts to solve them with structured streaming and interactive querying. It then shows how SnappyData takes these solutions one step further with its Synopsis Data Engine
Building Cloud Native Architectures with SpringKenny Bastani
Cloud-native architectures are an emerging practice of software development and delivery. This deck was presented at the Pivotal Cloud Native roadshow and teaches developers how to build modern cloud-native applications using the popular JVM-based application framework: Spring Boot. You'll be provided with a walk through from the monolith application architecture into the more modern microservices architecture. Two open source reference architectures are introduced for building cloud-native microservices. Learn the basics of cloud native platforms and also the approaches for integrating and strangling legacy systems.
https://pivotal.io/event/pivotal-cloud-native-roadshow
In this talk, Kenny Bastani will introduce you to Spring Cloud, a set of tools for building cloud-native JVM applications. We will take a look at some of the common patterns for microservice architectures and how to use Cloud Foundry to deploy multiple microservices to the cloud. We will also dive into a microservices example project of a cloud-native application built using Spring Boot and Spring Cloud. Using this example project, I'll show you how to use Cloud Foundry to spin up a microservice cluster. We will then explore what a cloud-native application looks like when using self-describing REST APIs that link multiple microservices together.
An overview of SharePoint 2013 productivity features, why productivity is the key to end user adoption issues in SharePoint, and how gamification can further enhance end user engagement, loyalty, and advocacy.
School Profile Presentation Template
If you want to buy this presentation template, please visit http://punkl.com
Creating a presentation from scratch can be quite labour-intensive. Starting with a presentation template from Punkl is beneficial. It saves time, provides good visual design and means that you can primarily spend your time and attention on the content of your presentation.
Punkl Presentation Templates save you time, as they're a whole lot quicker than trying to design a deck from scratch. Also, starting with a template means that you can primarily spend your time and attention on the content of your presentation, while the visual style is already designed to be engaging.
Typically, the only elements that are changed while working with a presentation template are colors, typography, copy and any visual assets such as photos for example.
School Profile Presentation Template
If you want to buy this presentation template, please visit http://punkl.com
Creating a presentation from scratch can be quite labour-intensive. Starting with a presentation template from Punkl is beneficial. It saves time, provides good visual design and means that you can primarily spend your time and attention on the content of your presentation.
Punkl Presentation Templates save you time, as they're a whole lot quicker than trying to design a deck from scratch. Also, starting with a template means that you can primarily spend your time and attention on the content of your presentation, while the visual style is already designed to be engaging.
Typically, the only elements that are changed while working with a presentation template are colors, typography, copy and any visual assets such as photos for example.
The Wall Street Journal - Optimizing MembershipOptimizely
For the past three years, The Wall Street Journal has used experimentation to help create their membership experience. Starting with acquisition and expanding to engagement, product, and retention testing, WSJ has built a data-driven culture that leverages these experiments to deliver a premium experience that grows their base and keeps members coming back for more.
In this webinar, Olivia Simon from The Wall Street Journal’s optimization team shares how WSJ created their robust and successful testing program.
You’ll learn:
How to think about testing in a membership ecosystem
How WSJ prioritizes tests and earns stakeholder buy-in
About WSJ’s emphasis on testing throughout the customer acquisition funnel
How WSJ expanded their testing funnel beyond acquisition, and the key testing moments they target for consumer engagement and retention
Modern Marketing Model (M3) - 1 year onEconsultancy
A 12-month timeline of Econsultancy's Modern Marketing Model (M3) which fuses digital and classic marketing into one future-facing framework. M3 informs marketing’s remit, the required competencies and organisational design to define marketing in the digital age
Thing you didn't know you could do in SparkSnappyData
This presentation discusses issues with the modern lambda architecture and how Spark attempts to solve them with structured streaming and interactive querying. It then shows how SnappyData takes these solutions one step further with its Synopsis Data Engine
Building Cloud Native Architectures with SpringKenny Bastani
Cloud-native architectures are an emerging practice of software development and delivery. This deck was presented at the Pivotal Cloud Native roadshow and teaches developers how to build modern cloud-native applications using the popular JVM-based application framework: Spring Boot. You'll be provided with a walk through from the monolith application architecture into the more modern microservices architecture. Two open source reference architectures are introduced for building cloud-native microservices. Learn the basics of cloud native platforms and also the approaches for integrating and strangling legacy systems.
https://pivotal.io/event/pivotal-cloud-native-roadshow
In this talk, Kenny Bastani will introduce you to Spring Cloud, a set of tools for building cloud-native JVM applications. We will take a look at some of the common patterns for microservice architectures and how to use Cloud Foundry to deploy multiple microservices to the cloud. We will also dive into a microservices example project of a cloud-native application built using Spring Boot and Spring Cloud. Using this example project, I'll show you how to use Cloud Foundry to spin up a microservice cluster. We will then explore what a cloud-native application looks like when using self-describing REST APIs that link multiple microservices together.
An overview of SharePoint 2013 productivity features, why productivity is the key to end user adoption issues in SharePoint, and how gamification can further enhance end user engagement, loyalty, and advocacy.
THE ROI DILEMMA: MEASURING RESULTS OF YOUR LEARNING PROGRAMSHuman Capital Media
Significant resources are being allocated to training and development across most organizations, but many companies still find themselves unsure of results. The return on investment formula is a financial calculation, but learning is a human behavior and needs a human calculation. L&D can’t prove ROI using the same methods other parts of the business do. So how can L&D professionals prove investments in employee development actually produce results?
In this webcast Karen Hebert-Maccaro, Chief Content Officer at O’Reilly will:
Explain why ROI needs to be redefined for learning initiatives and the narrative shifted from causation to correlation.
Discuss how to correlate learner engagement with other important organization metrics to tell an important story about the value of L&D investments.
Show you how to leverage Kirkpatrick’s model of assessment and create a targeted strategy around level three and four assessments.
Provide guidance on how to talk with your business leaders and other stakeholders about learning and argue “table stakes not sweepstakes”.
Wake Tech Community College offers in-depth training in Lean Six Sigma -- a process improvement and organizational waste reduction methodology. Learn more at http://bit.ly/1fisRtC
Gamification and the power of boosting engagement: Steve SimsBen Gilchriest
Presentation from a recent, joint Capgemini - Badgeville event in Sydney, Australia on the role of enterprise gamification in digital transformation.
This presentation, from Steve Sims, VP of Badgeville's Behaviour Lab, focuses on how gamification can boost engagement. It covers the background theory to game design and worked examples with real results that supports the theory.
Capgemini Australia's Digital Transformation practice, focused on helping our clients find, size and catalyse digital opportunities, and Badgeville, the #1 gamification and behaviour management platform, work in partnership to leverage innovative gamification techniques to accelerate digital transformation in major organizations by engaging, rewarding and motivating employees and customers.
This video will introduce you to basic concepts of gamification on your intranet, the ways to approach it, and various tactics to better support engagement as well as various intranet initiatives.
Gamification is emerging as a powerful new tool that can be used to create excitement and enthusiasm for both employees and customers and drive an increase in engagement and loyalty. In today’s increasingly competitive business environment, it’s critical for organizations to provide exceptional customer experiences that result in increased brand loyalty and sales. Rick DeMarco of Inward Consulting shares his experiences at leading brands like HP, Carrier and Kitchen Aid to tie together this new tool with proven brand strategies.
Data Driven Marketing Strategy Webinar by Beacon Technologies with Hannon Hillhannonhill
For most organizations in higher education there are several specific challenges when it comes to utilizing data within their marketing strategies. Join us for this webinar as Brad Henry from Hannon Hill partner Beacon Technologies addresses some of the more common issues associated with data collection and utilization with high level tactics for addressing these. Highlights will include Google Analytics, using data to drive your strategy, information overload, the length of admissions cycles, and attribution modeling. The presentation will be followed by a Q&A with the presenter.
Demystifying Gamification by Chandar Pattabhiram, VP of Worldwide Marketing, ...Tata Consultancy Services
Badgeville makes it easy for marketers, site owners and brands to increase user loyalty and engagement by leveraging techniques from game mechanics and social media to create highly immersive online experiences by driving user behavior and optimizing user engagement with advanced real-time analytics.
Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave ChaffeyDave Chaffey
My presentation for the Chartered Institute of Marketing in Leeds updated to cover Smart Insights RACE planning framework for an April 2019 talk for West Yorkshire CIM members.
Customer Collaboration & Product Innovation Using Social NetworksJohn Carter
This presentation to the Silicon Valley PMI Annual Symposium discusses the migration of social networks into products and product development processes. It presents the best practices and pitfalls of innovating with customers using social media and suggests some next steps for companies that are new to the use of social networks in product development.
In this presentation, Bob Hayes delivers an overview of his upcoming ebook "TCE - Total Customer Experience: Building Business Through Customer-Centric Measurement and Analytics." How can companies gain deeper customer insights to help them improve the customer experience and increase customer loyalty?
Consumerization is driving transformational change for every enterprise and therefore, customer intelligence is a core capability for every company to compete in the New Era.
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Show you how to leverage Kirkpatrick’s model of assessment and create a targeted strategy around level three and four assessments.
Provide guidance on how to talk with your business leaders and other stakeholders about learning and argue “table stakes not sweepstakes”.
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This video will introduce you to basic concepts of gamification on your intranet, the ways to approach it, and various tactics to better support engagement as well as various intranet initiatives.
Gamification is emerging as a powerful new tool that can be used to create excitement and enthusiasm for both employees and customers and drive an increase in engagement and loyalty. In today’s increasingly competitive business environment, it’s critical for organizations to provide exceptional customer experiences that result in increased brand loyalty and sales. Rick DeMarco of Inward Consulting shares his experiences at leading brands like HP, Carrier and Kitchen Aid to tie together this new tool with proven brand strategies.
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2. Pivotal Confidential – Internal Use Only
Introductions
David Morris, Host
Big Data Analytics Marketing – Cetas, By VMware
dmorris@gopivotal.com
@jdavidmorris
@pivotalanalyticx
Please submit your questions at anytime throughout the webinar via the chat tool.
Today’s Thought Leadership Webinar:
Gamification: Leveraging Game Strategies & Big Data
to Drive Business
3. Pivotal Confidential – Internal Use Only
EMC VMware
Pivotal
• Greenplum
• Gemfire
• Cetas - Now Pivotal Analytics
• Pivotal Labs
April 24th
General Electric
(GE)
Is Now
4. Pivotal Confidential – Internal Use Only
Dr. Karl M. Kapp
Available
from
Amazon
Twi1er:@kkapp
kkapp@bloomu.edu
Google
“Kapp
Notes”
5. GamificaCon
Dr.
Karl
M.
Kapp
Professor,
Bloomsburg
University
Author:
The
GamificaCon
of
Learning
and
InstrucCon
6. Agenda
• GamificaCon
and
its
CompeCCve
Advantage
• Value
of
gamificaCon
• Best
pracCces
for
iniCaCng
a
gamificaCon
program
to
drive
loyalty
and
retenCon
7. Adding game elements to
traditional learning.
Structural:
§ Points
§ Badges
§ Leaderboard
Content:
§ Characters
§ Challenge
§ Feedback
Gamification is using
game-based mechanics,
aesthetics and game-
thinking to engage people,
motivate action promote
learning, solve problems
and engage.
What is Gamification?
8. • Gamification is to Learning Game as:
– Part is to Whole
– Piece is to Puzzle
– Slice is to Pie
– Steering Wheel is to Car
• Gamification uses parts of games but is not a game
in-and-of itself.
What is Gamification?
9. Polling
QuesCon
• By
2015,
what
percent
of
Global
1000
organizaCons
are
predicted
to
use
GamificaCon,
as
a
primary
mechanism
for
transforming
business
operaCons?
• 5%
• 20%
• 40%
• 60%
• 80%
10. Gamifica'on
is
not
only
about
points,
badges,
progress
bars
and
rewards…
11. …
but
that’s
not
all
or
this
would
be
the
most
engaging
game
in
the
world.
14. …
the
possibili'es
of
“gamifica'on”
are
far
larger
than
points,
badges
and
rewards.
15. Challenge
Jones,
B.,
Valdez,
G.,
Norakowski,
J.,
&
Rasmussen,
C.
(1994).
Designing
learning
and
technology
for
educaConal
reform.
North
Central
Regional
EducaConal
Laboratory.
[Online].
Available:
h1p://www.ncrtec.org/capacity/profile/profwww.htm
and
Schlechty,
P.
C.
(1997).
InvenCng
be1er
schools:
An
acCon
plan
for
educaConal
reform.
San
Francisco,
CA:
Jossey-‐Bass.
Chapter
2
“The
GamificaCon
of
Learning
and
InstrucCon.”
19. Autonomy or Producers– Players are producers, not just consumers, they
are “writers” not just “readers.” Even at its simplest level, players co-design
games by the action they take and decision they make.
James Paul Gee, University of Wisconsin-Madison
20. Competence or Pleasantly Frustrating– Good games stay
within, but at the outer edge, of the players “regime of
competence” (diSessa, 2000) Challenges in a game are
challenging but feel “doable.”
This is motivational.
James Paul Gee, University of Wisconsin-Madison
diSessa, A. A. Changing Minds: Computers, Learning and Literatcy. Cambridge, Mass.: MIT Press, 2000.
21. Performance before Competence– Good video games operate by a principle
just the reverse of Most training modules: performance before competence
(Cazden, 1981).
Players can perform before they are competent, supported by the design of the
game. It is learning by doing.
James Paul Gee, University of Wisconsin-Madison
22. Relatedness– This is experienced when a person feels connected to others. It
can either be in real-time or related to players who have played before through
such items as a leaderboard or artifacts left by other players.
25. • Gamification in the Enterprise:
– Health and Wellness
– Learning and Development
– Business Operations
Gamification in the Enterprise
26. • “Daily
Challenge”
– New challenge each day in email
– Earn points
– Progress through levels
• Running and Exercise
– Nike+
Health and Wellness
27.
28.
29.
30.
31. 80%
of
Blue
Shield
employees
have
parCcipated
in
at
least
one
wellness
programs.
50%
drop
in
smoking
prevalence
and
a
similar
increase
in
regular
physical
acCvity
among
employees.
The
incidence
of
hypertension
has
fallen
by
two-‐thirds,
and
disability
claims
are
down
.
34. • Mobile Cricket University (Mobile CU)
– Points
• Earned for completing certain formal learning assignments
• “acceleration points” for completing assignments within a defined time period
– Leader boards
• Master
• Group
• Challenge
– Digital badges and trophies are awarded
• Knowledge Guru
– Character
– Challenge
– Feedback
Learning and Development
35.
36.
37.
38. 39.39%
indicated
“I
wanted
to
see
what
I
remember
from
the
training.”
81.82%
agreed
with
statement
“I
learned
more
about
4G
LTE
by
playing
the
game”
42.2%
indicated
“I
want
my
store
and
market
to
win.”
39.
40.
41. 39.39%
indicated
“I
wanted
to
see
what
I
remember
from
the
training.”
81.82%
agreed
with
statement
“I
learned
more
about
4G
LTE
by
playing
the
game”
42.2%
indicated
“I
want
my
store
and
market
to
win.”
42. Average
contract
value
2x
higher
than
for
previous
mobile
product.
Of
all
the
launches
done
in
the
previous
two
years
to
MobileConnect,
the
sales
team
has
built
the
quickest
pipeline
for
this
product.”
First
call
resoluCon
($35
a
call/average)
is
up
45%.
43. • “Lawley Insurance”
– Looking for a strategy to convince the sales team of the value of salesforce.com.
– Goal:
• Update the stage opportunities.
• Change close dates on leads when appropriate.
• Properly log prospect calls and meetings.
• Ford Canada
– Professional Performance Program (p2p)
– Goals: Drive site traffic, increase utilization of content, decrease time to certification,
encourage learning
– Gamification Mechanics: Fast Feedback, Transparency, Goals, Badges, Leveling Up,
Competition, Collaboration, Community, Points
– Big Data: User activity, content consumption, employee performance, customer
satisfaction, course completion
Business Operations
44.
45.
46. In
2
week
Cme
frame,
sales
team
created
the
equivalent
of
257%
of
the
average
weekly
acCviCes
created
in
the
prior
7.5
months.
Stage
updates
increased
110%.
Closing
dates
updated
307
Cmes
in
2
weeks.
49. A
posiCve
correlaCon
between
engagement
in
the
Ford
p2p
Cup
and
key
performance
measures
including
sales
and
customer
saCsfacCon
15%
more
unique
visitors
and
a
30%
increase
in
unique
visits
vs.
the
same
period
the
previous
year
A
417%
increase
in
site
usage
vs.
the
same
period
the
previous
year
50. Polling
QuesCon
• What
percent
of
current
gamified
applicaCons
will
fail
by
2014?
• 5%
• 20%
• 40%
• 60%
• 80%
51. Gamification and Big Data
1. Tracking
behaviors,
acCons
and
acCviCes
2. Mining
the
data
for
meaning
from
behaviors,
acCons
and
acCviCes
3. Modifying
acCons
and
reacCons
of
programs
based
on
data
4. ReporCng
results
53. Pivotal Confidential – Internal Use Only
June’s Big Data Thought Leader
Balu Rajagopal
Delivering the Big Answers from Big Data – An
analysis of Your Return on Investment (ROI)
Signup at www.cetas.net/webinars
54. Pivotal Confidential – Internal Use Only
Pivotal Analytics Free Trial
Monetize Your Big Data Today!
Sign-up today for FREE Analytics @ www.cetas.net !
55. Pivotal Confidential – Internal Use Only
Big Data Thought Leadership
Webinar Series
Live
Webinar
RegistraCon
and
Recorded
Webinars
available
at
www.cetas.net/webinars
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