The Truth About Gamification
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Here's a presentation I gave at Baltimore Innovation Week about gamification and how it can be applied to content marketing. Video of the talk and and blog coming soon.
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Slide 8: https://www.youtube.com/watch?v=RowTMIJvos8&t=303s
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- 1. GAMIFICATION THE TRUTH ABOUT
- 2. Gamification (n) - the process of adding games or gamelike elements to something (as a task) so as to encourage participation.
- 3. GAMES ARE FUN. BORING STUFF ISN’T.
- 4. ➡
- 5. TO THE MADNESS METHOD
- 7. 1. Gamification doesn’t need to be huge.
- 8. 1. Gamification doesn’t need to be huge. 2. Your audience defines what fun actually means.
- 9. ➡ ➡ CASE STUDY
- 10. THE AUDIENCE Millennials, roughly ages 18 - 30, who like news but don’t read it.
- 11. THE IDEA Make the news interactive, so people have to engage with it (making it more exciting).
- 12. THE SOLUTION A trivia game that allows people to play the news rather than reading it.
- 13. POWERUPS
- 14. THANKS