Gallon & McDonald - Our Role and Responsibility in Information 4.0
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This document discusses the role of information professionals in Industry 4.0 and the emerging field of Information 4.0. It covers key aspects of Industry 4.0 including cyber-physical systems, the Internet of Things, cloud computing, and how artificial intelligence will drive new processes. The presentation explores how Information 4.0 will be all about understanding user context using sensors and algorithms to personalize experiences. Governance challenges are discussed around accountability for machine-generated information and how to integrate product, marketing and content strategies. The role of information professionals is seen as providing guided experiences that keep users safe, productive and satisfied with products.
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Gallon & McDonald - Our Role and Responsibility in Information 4.0
- 1. @RayGallon @AndyMcD_TECH @TransformSoc @techad_fr Presentation © 2017 by The authors OUR ROLE AND RESPONSIBILITY IN INFORMATION 4.0 Molecular Information, Governance, Ethics Ray Gallon Andy McDonald
- 2. @RayGallon @AndyMcD_TECH @TransformSoc @techad_fr Presentation © 2017 by The authors Source: Wikipedia The Fourth Industrial Revolution Originated as strategy in the German government “The current trend of automation and data exchange in manufacturing technologies… Includes: ▪ Cyber-physical systems ▪ The Internet of things ▪ Cloud computing” https://pbs.twimg.com/media/C7bhdJhXQAAP6Eo.jpg
- 3. @RayGallon @AndyMcD_TECH @TransformSoc @techad_fr Presentation © 2017 by The authors Extended to other technologies - smart houses, driverless cars, etc. The Fourth Industrial Revolution Four design principles: ▪ Interoperability ▪ Information transparency ▪ Technical assistance ▪ Decentralized decisions Artificial Intelligence will drive the processes INDUSTRY 4.0!
- 4. @RayGallon @AndyMcD_TECH @TransformSoc @techad_fr Presentation © 2017 by The authors Industry 4.0– Social Values Source: Frost & Sullivan Industry 4.0 Technology Processes Collaboration Integrated Industries Cloud computing Big Data Wireless intelligence IP Centralisation Social Innovation Internet of Services Lifecycle Assessment Sustainable Manufacturing Industrial IoT
- 5. @RayGallon @AndyMcD_TECH @TransformSoc @techad_fr Presentation © 2017 by The authors CONSEQUENCES FOR CONTENT INDUSTRIES
- 6. @RayGallon @AndyMcD_TECH @TransformSoc @techad_fr Presentation © 2017 by The authors What do they need us for? Why?
- 7. @RayGallon @AndyMcD_TECH @TransformSoc @techad_fr Presentation © 2017 by The authors We Are In a Content Economy
- 8. @RayGallon @AndyMcD_TECH @TransformSoc @techad_fr Presentation © 2017 by The authors New Interactivity in the Industry 4.0 Content Economy
- 9. @RayGallon @AndyMcD_TECH @TransformSoc @techad_fr Presentation © 2017 by The authors INFORMATION 4.0
- 10. @RayGallon @AndyMcD_TECH @TransformSoc @techad_fr Presentation © 2017 by The authors Information 4.0: All About the User
- 11. @RayGallon @AndyMcD_TECH @TransformSoc @techad_fr Presentation © 2017 by The authors Characteristics of Information 4.0
- 12. @RayGallon @AndyMcD_TECH @TransformSoc @techad_fr Presentation © 2017 by The authors What does “context” mean to you?
- 13. @RayGallon @AndyMcD_TECH @TransformSoc @techad_fr Presentation © 2017 by The authors It’s All About Context § Heart rate § Perspiration § Respiration § Metabolic activity § Brain waves
- 14. @RayGallon @AndyMcD_TECH @TransformSoc @techad_fr Presentation © 2017 by The authors What Else Might Constitute a Context?
- 15. @RayGallon @AndyMcD_TECH @TransformSoc @techad_fr Presentation © 2017 by The authors It’s All About Context Algorithms will also “learn” our preferences, learning styles, communication styles, habits Current context state + stored context history can predict mood, behaviour, and needs.
- 16. @RayGallon @AndyMcD_TECH @TransformSoc @techad_fr Presentation © 2017 by The authors The role of AI: Persona-fication AI may define thousands of specific personas by: § Identifying personality traits § Geolocalizing § Prediction § Detecting emotional state § Observing learning style § …
- 17. @RayGallon @AndyMcD_TECH @TransformSoc @techad_fr Presentation © 2017 by The authors New Opportunities, New Roles
- 18. @RayGallon @AndyMcD_TECH @TransformSoc @techad_fr Presentation © 2017 by The authors IN THE NIMBLE ECOSYSTEM, HOW DO WE DECIDE GOVERNANCE? Context drives everything!
- 19. @RayGallon @AndyMcD_TECH @TransformSoc @techad_fr Presentation © 2017 by The authors The Question of Governance Determines how the content lifecycle is managed: People Process and methodology Standards or best practices Accountability Obsolescence
- 20. @RayGallon @AndyMcD_TECH @TransformSoc @techad_fr Presentation © 2017 by The authors Governance: What do we already know how to do? Collaboration with machines Curation Move from content design to experience oriented design
- 21. @RayGallon @AndyMcD_TECH @TransformSoc @techad_fr Presentation © 2017 by The authors Governance Questions for Information 4.0 Who has accountability for information that passes from machine to machine in codes that humans can’t read? How do we decide governance about information embedded in products? (when product strategy includes content strategy) What do we govern in volatile information? When, in the development process, should we intervene?
- 22. @RayGallon @AndyMcD_TECH @TransformSoc @techad_fr Presentation © 2017 by The authors Governance: What do we need to learn? Integrate product strategy, marketing strategy and content strategy into a continuous experience or process Understand what humans do better than bots Cater for technology-experience-literate users How and when to engage with ethical questions Our new role at each phase
- 23. @RayGallon @AndyMcD_TECH @TransformSoc @techad_fr Presentation © 2017 by The authors Role and Responsibility Our role: provide a guided journey that contributes to the customer experience Our responsibility: offer users information that keeps them: Productive Safe for themselves, others around them, and the environment Content with the product and the company
- 24. @RayGallon @AndyMcD_TECH @TransformSoc @techad_fr Presentation © 2017 by The authors DO YOU FEEL CONCERNED? Will this affect you?
- 25. @RayGallon @AndyMcD_TECH @TransformSoc @techad_fr Presentation © 2017 by The authors European Parliament Resolution on Robotics http://www.europarl.europa.eu/sides/getDoc.do?pubRef=-//EP//NONSGML+TA+P8-TA-2017-0051+0+DOC+PDF+V0//EN Ethics Status as a Person Responsability
- 26. @RayGallon @AndyMcD_TECH @TransformSoc @techad_fr Presentation © 2017 by The authors Information 4.0 Consortium Think tank of individuals and organizations to reflect on the role of information in Industry 4.0 and beyond Manufacturing Software Universities / education Information specialists NGO’s and associations www.information4zero.org
- 27. @RayGallon @AndyMcD_TECH @TransformSoc @techad_fr Presentation © 2017 by The authors Thank You! Want to know more? Talk to us! @AndyMcD_TECH @techad_fr Webs: www.transformationsociety.net www.easydoccontents.com/en/home/ @RayGallon @TransformSoc Join us!