Fraissinede - The Next Era of Analytics for Tech Content

®
© Antidot 2017 – Version 2

22
Founded 1999
150+ customers
Europe - US
Information Access Specialist
■ Enterprise search
■ Text analytics
■ Content enrichment
Copyright©Antidot2017

33
The turnkey platform that transforms
customer support and product adoption
Revolutionize
its delivery
Elevate the value
of technical
content

55
Knowledge is critical to using and servicing
sophisticated products

66
With seasoned
technical writers, SMEs
With efficient tools and
streamlined processes

88
=
More and more
data sources and
content types
Static publishing
‘wipes out’ all that
effort!

99
How do you know you
are doing things right?

1010
If you can't measure it, you can't improve it.
Lord Kelvin
If you can't measure it, then it doesn’t exist.
If you don't measure it, you cannot understand the use.
If you cannot show the value it creates, your company will
not invest.

1111
The way to measure
and to analyze is
intrinsically bound
to the delivery
method.
Value Delivered
Paper
 
PDF 
HTML
Pages
1000
100
10
1

1313
Batch log
processing
Trackers +
external
platform

1414
■Web analytics tools measure HTML downloads,
not actual consumption of the content

1515
■UX and content organization create a bias

1616
Web Analytics tell about:
- Sessions, users …
- Pages, flow ...
- Duration, bounces …
- Countries, language,
- Browsers, OS, device ...
- Campaign performance
- Referrals, origin …
Bottom line:
It’s all about Web Marketing

1919
This sort of rendering
clearly does not work
if you have
thousands of topics!

2121
■Counting file (page) downloads at the web server level
is biased. We need to track events that match real
user’s behavior and content consumption.
■Raw numbers are meaningless: we need perspective
to get the big picture.
■Metrics need context to have a meaning and to be
properly interpreted.

2222
By changing the
way we deliver,
we open new
ways to measure.
Value Delivered
Paper
 
PDF 
HTML
Pages

Dynamic
Delivery
Inflection
Point
1000
100
10
1

2323
■We are asked to provide more and more metrics
to fuel fact-based decision engines
■Therefore, we need numbers that we can trust
■This is why we need to change the way we track
and log

2525
Fluid Topics: - the software platform that reinvents content delivery, fueling
users and processes with dynamic, contextual and actionable information.
Combine content from
multiple sources and create
a unified Knowledge Hub of
actionable information.
Reinvent the search and
reading experience on any
device.
Make users autonomous and
happy, deflect support calls.
Provide tools and functions
to let users interact and
engage with content. Deliver
real digital transformation.
Track everything users do to
provide real time analytics,
derive insights on product
use, and make predictive
customer support a reality.

2727
■Fluid Topics tracks fine-
grained events:
autocompletes, keywords,
facets used, results
previewed, clicks …
■With its embedded reader
and content streaming
technology, Fluid Topics
analyzes content at
display time

2828
■Events generated by Fluid
Topics are stored in real time
in a high-performance NoSQL
database
■The data-mining engine
generates customizable
insightful metrics
Events

2929
We need context:
analytics are displayed
within Fluid Topics turnkey
portal alongside with the
associated content

3030
Reinventing Analytics for Tech Content

3131
Fluid Topics - Integration Guide
Fluid
Topics -
Poster
Technical Note -
Metadata
Handling by Fluid
Topics
Fluid Topics - User Guide Release Notes - Fluid
Topics v3.0
AFS Installation and
Administration Guide
Technical Note -
Personal Book
User Guide
AFS Integration Guide
Antidot Products
Architecture
Release Notes
AFS v7.8
Antidot Products
Overview
Back Office -
User Guide
Technical Note
- Promotional
Content
Management
Technical Note -
Upload content
Library analytics:
Library
Users
Most reads
Hourly Daily Weekly Quarterly YearlyGroup by: Product Time range:

3232
Fluid
Topics -
Poster
Technical Note -
Metadata
Handling by Fluid
Topics
Topics v3.0
Technical Note -
Personal Book
User Guide
Antidot Products
Architecture
Release Notes
AFS v7.8
Antidot Products
Overview
Back Office -
User Guide
Technical Note
- Promotional
Content
Management
Technical Note -
Upload content
Library analytics: Most reads
Dynamically
organize the layout
according to
content metadata

3333
Fluid
Topics -
Poster
Technical Note -
Metadata
Handling by Fluid
Topics
Topics v3.0
Technical Note -
Personal Book
User Guide
Antidot Products
Architecture
Release Notes
AFS v7.8
Antidot Products
Overview
Back Office -
User Guide
Technical Note
- Promotional
Content
Management
Technical Note -
Upload content
Library analytics: Most reads
Click on a cluster
(color) to refine
analysis
Click on a title to
see the analytics
of a book

3535
Reinventing Analytics for Tech Content

3636
204
241
309
388
256
117
155
122
103
95
Views
Table of Content Heat
Map shows in a snap what
parts of the book are the
most read
Colors represent other
information such as
number of likes,
bookmarks, time spent …

3737
Click to unfold any section
of the ToC and drill into the
structure to gain more
understanding
204
241
309
388
72
117
155
122
128
95
Views
196
107

3838
Last 3 weeks - Reads: 102; 154; 203 – Comments: 102 – Pending feedback: 15 – Engagement score: 4/5
Access metrics on
each component in
context, directly from
the reader
+

3939
Trend:
Week: k +100%
Month: k +180%
Feedback:
Week: 5 left on 15
Month: 10 left on 60
-
Trend:
Week: k +100%
Month: k +180%
Feedback:
Week: 5 left on 15
Month: 10 left on 60
Unfold to access
more detailed
metrics

4141
By changing the
way we deliver,
we open new ways
to measure,
and we create
value far beyond
imagination
Value
Paper
 
PDF 
HTML
Pages

Dynamic
Delivery
 Mine & Combine
Inflection
Point 
Subjects of
Interest
 Patterns &
Personalization
Predictive &
Real Time
1000
100
10
1

4242
■Analyze the subjects: what is “inside”
the consumed content (as opposed
to component)
■Aggregate metrics by subject of
interest
■Derive and display insights that tell
you what people read about

4343
■Analyze consumption to detect patterns of use
and automatically create categories of users
■The categories may not match “your
assumptions”
■Categories may also be related to subjects of
interest
■Use this information to adapt search results
and personalize further the reading

4444
■Content consumption is logged in real time
■Make that information available to your customer
support
■Provide contextual help and advice
■ Avoid asking users if they read the documentation, if you
can see they spent two hours searching before calling
■ Suggest further readings, or explain what they missed in
the content they checked

4545
■Analyze searches and content consumption as
well as the outcome (solved issue, call to
support)
■Use that information to predict in real time the
chances that a user will request help from the
support
■Reach out to the user before he does call

4646
“Hello Support,
Mr. Doe has been
searching for 48
minutes on this
subject.
- 88% chance he will
call soon.
- This increases churn
likelihood by 5%.
You should reach out
to him.“

4747
■Tech doc delivery done right is a sensor. It is a
direct connection to your users’ brain.
■Tech doc’s value could be a thousand fold
more than it is today
■Tech doc has the capability to play a more
strategic in you company.

5151

5252
■Extract most relevant resources from all data sources
■ Structured doc (XML), Wikis, knowledge bases, user-generated
community content, support tickets and emails, etc.
■ Legacy documents such as PDFs, Word, PowerPoint, …
■Combine content & transform it into readily available
information
■Semantically link any data using advanced matching
algorithms

5454
■ Connects to your security back-end:
native support of SSO protocols.
■ Layered access: content is filtered
based on user credentials.
■ Features are accessible to users
according to their role and profile.
■ Designed and engineered to run in
hostile environments.
©Antidot2017

5555

5656
■Highly relevant semantic search
■Support for synonyms and thesaurus
■Facets for filtering
■Type-ahead suggestions (autocomplete)
■Self-learning spell checker
■Content preview from the search interface
■Embedded reader streaming content
■Responsive interface

5757

5858
■Alerts to be notified on new/updated content
■Scopes to create views on content
■Send feedback to the writers
■Bookmarks for direct access
■Create personal books with selected content
■Comment content
■Share or print your books and comments

5959

6060
■Track & measure all aspects of content
consumption: searches, clicks, downloads, etc.
■Real-time analytics and dashboards
■Discover what users search for, read and are
interested in
■Optimize investment in technical content
authoring by focusing on the subjects important
to users
©Antidot2017

6161
■Try it online at https://discover.fluidtopics.com
Or www.fluidtopics.com
Click on to create
an account and access all features

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