These slides accompany the study published in the Research Journal of The Institute for Public Relations: http://www.instituteforpr.org/blog-readers-think-survey-assess-ghost-blogging-commenting/
The study is authored by Yoon Cho, Tom Bivins and me.
Presentation to ASWSUG's Tacoma Rendezvous
Courtyard Marriott, Tacoma
Clean up and cultivate your digital footprint to help you get the job or career you want!
Presentation to ASWSUG's Tacoma Rendezvous
Courtyard Marriott, Tacoma
Clean up and cultivate your digital footprint to help you get the job or career you want!
WordStream and Buzzsumo have joined forces to bring you ground-breaking research that will forever change the way you look at Social Media, PPC and SEO.
Don't miss out on the chance to learn new tactics to fully maximize your click-through-rates across advertising platforms.
You'll learn:
-What recent studies say about social sharing, CTRs and rankings
-The correlations between social sharing, organic rankings and cost per click
-Things you should be doing to ultimately drive audience engagement
-Tips to shape your next content-fueled campaign
This social media marketing presentation is the first in a series developed for the Kinnelon NJ library to place social media marketing into perspective. It's particularly relevant for those wanting to use the tools of social media to promote themselves and/or their businesses and raise their professional profile online. With more and more customers and companies beginning online when they search for resources, it matters to be found online.
The first session puts social media into context. Subsequent sessions will examine specific social networking platforms and address audience questions.
For more information about the series, see http://smokerise-nj.blogspot.com/2011/06/social-media-series-at-kinnelon-library.html
My paper needs citations I will post the turn it in report I need it.docxveachflossie
My paper needs citations I will post the turn it in report I need it ot be at zero or rightt around zero. NEed somone to go through and put ciatations on the plaigerized protions. the yellow boxed portions are needing rewording or citations.
Briggs
1
Matching Text
Cite with EasyBib.com
|
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Personality The Myers-Briggs Personality Type Indicator is a self-
stock
intended to
distinguish a man's
identity sort, qualities, and
Styles for Citing Sources
inclinations. That is the reason we can here somebody portray himself or herself as an INTJ or an ESTP. These letter are alluding to his or her identity sort in light of
2
Matching Text
Cite with EasyBib.com
|
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the Myers-Briggs Type Indicator (MBTI).
Accordint to
Myers-Briggs
Styles for Citing Sources
2015 the four sorts incorporate;
3
Matching Text
Cite with EasyBib.com
|
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1. Extraversion (E) Introversion (I) 2. Sensing (S) - Intuition (N) 3. Thinking (T) - Feeling (F) 4. Judging (J) - Perceiving (P)
Each of
the
over four
letters
Styles for Citing Sources
is then computed and recorded effectively
4
Matching Text
Cite with EasyBib.com
|
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by its four letter
sort
code
as underneath:
ISTJ ISTP ISFJ ISFP INFJ INFP INTJ INTP ESTP ESTJ ESFP ESFJ ENFP ENFJ ENTP ENTJ The
Styles for Citing Sources
four letters mixes are as per
5
Matching Text
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|
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the following; ISTJ ISTP ISFJ ISFP INFJ INFP INTJ INTP ESTP ESTJ ESFP ESFJ ENFP ENFJ ENTP ENTJ
URL of
the
Styles for Citing Sources
E
6
Matching Text
Cite with EasyBib.com
|
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-I, S-N, T-F, J-P (as
talked about
in the
Styles for Citing Sources
following stage) is as per the following: www.gracepointwellness.org or www.myersbriggs.org The extraversion-inner-directedness dichotomy was initially investigated by Jung in his hypothesis of identity sorts as a method for portraying how individuals do communications with their general surroundings. For example Isabel Myers confirms that, while these terms are recognizable to a great many people, the path in which they are utilized here varies to some degree from their well known use thus its first utilization.
7
Matching Text
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Extraverts are
mostly
"outward-turning" and have a tendency to be
essentially
activity arranged,
appreciate
more
incessant
social
cooperation,
and feel
stimulated subsequent to investing energy with others. Loners
are "internal turning" and have a tendency to be thought-
situated, appreciate
profound and
important
social
cooperations,
and feel
extremely revived subsequent to investing energy freely which is an inverse of the first view point.
We all
display
extraversion and introspection to
a certain
degree,
however
the
majority
of us tend have a general inclination for one or the other
Styles for Citing Sources
and infrequently both. Along these lines, Extroverts are invigorated
8
Matching Text
Cite .
WordStream and Buzzsumo have joined forces to bring you ground-breaking research that will forever change the way you look at Social Media, PPC and SEO.
Don't miss out on the chance to learn new tactics to fully maximize your click-through-rates across advertising platforms.
You'll learn:
-What recent studies say about social sharing, CTRs and rankings
-The correlations between social sharing, organic rankings and cost per click
-Things you should be doing to ultimately drive audience engagement
-Tips to shape your next content-fueled campaign
This social media marketing presentation is the first in a series developed for the Kinnelon NJ library to place social media marketing into perspective. It's particularly relevant for those wanting to use the tools of social media to promote themselves and/or their businesses and raise their professional profile online. With more and more customers and companies beginning online when they search for resources, it matters to be found online.
The first session puts social media into context. Subsequent sessions will examine specific social networking platforms and address audience questions.
For more information about the series, see http://smokerise-nj.blogspot.com/2011/06/social-media-series-at-kinnelon-library.html
My paper needs citations I will post the turn it in report I need it.docxveachflossie
My paper needs citations I will post the turn it in report I need it ot be at zero or rightt around zero. NEed somone to go through and put ciatations on the plaigerized protions. the yellow boxed portions are needing rewording or citations.
Briggs
1
Matching Text
Cite with EasyBib.com
|
Citation tips
Personality The Myers-Briggs Personality Type Indicator is a self-
stock
intended to
distinguish a man's
identity sort, qualities, and
Styles for Citing Sources
inclinations. That is the reason we can here somebody portray himself or herself as an INTJ or an ESTP. These letter are alluding to his or her identity sort in light of
2
Matching Text
Cite with EasyBib.com
|
Citation tips
the Myers-Briggs Type Indicator (MBTI).
Accordint to
Myers-Briggs
Styles for Citing Sources
2015 the four sorts incorporate;
3
Matching Text
Cite with EasyBib.com
|
Citation tips
1. Extraversion (E) Introversion (I) 2. Sensing (S) - Intuition (N) 3. Thinking (T) - Feeling (F) 4. Judging (J) - Perceiving (P)
Each of
the
over four
letters
Styles for Citing Sources
is then computed and recorded effectively
4
Matching Text
Cite with EasyBib.com
|
Citation tips
by its four letter
sort
code
as underneath:
ISTJ ISTP ISFJ ISFP INFJ INFP INTJ INTP ESTP ESTJ ESFP ESFJ ENFP ENFJ ENTP ENTJ The
Styles for Citing Sources
four letters mixes are as per
5
Matching Text
Cite with EasyBib.com
|
Citation tips
the following; ISTJ ISTP ISFJ ISFP INFJ INFP INTJ INTP ESTP ESTJ ESFP ESFJ ENFP ENFJ ENTP ENTJ
URL of
the
Styles for Citing Sources
E
6
Matching Text
Cite with EasyBib.com
|
Citation tips
-I, S-N, T-F, J-P (as
talked about
in the
Styles for Citing Sources
following stage) is as per the following: www.gracepointwellness.org or www.myersbriggs.org The extraversion-inner-directedness dichotomy was initially investigated by Jung in his hypothesis of identity sorts as a method for portraying how individuals do communications with their general surroundings. For example Isabel Myers confirms that, while these terms are recognizable to a great many people, the path in which they are utilized here varies to some degree from their well known use thus its first utilization.
7
Matching Text
Cite with EasyBib.com
|
Citation tips
Extraverts are
mostly
"outward-turning" and have a tendency to be
essentially
activity arranged,
appreciate
more
incessant
social
cooperation,
and feel
stimulated subsequent to investing energy with others. Loners
are "internal turning" and have a tendency to be thought-
situated, appreciate
profound and
important
social
cooperations,
and feel
extremely revived subsequent to investing energy freely which is an inverse of the first view point.
We all
display
extraversion and introspection to
a certain
degree,
however
the
majority
of us tend have a general inclination for one or the other
Styles for Citing Sources
and infrequently both. Along these lines, Extroverts are invigorated
8
Matching Text
Cite .
Karen Workman, senior staff editor for The New York Times, helps journalists answer the question: Am I Doing Social Media Right? She talks about how to use Facebook and Twitter differently and how to maximize your use of Twitter lists. She also discusses metrics to use to measure your success at social media. This presentation -- Am I Doing Social Media Right? Maximizing Your Use of Social Media for Personal Branding and Audience Engagement -- was part of the Las Vegas NewsTrain on Oct. 10-11, 2014. It was updated for DeKalb, Illinois, NewsTrain Oct. 29-30, 2015. Please see an associated handout: Am I Doing Social Media Right? NewsTrain is a traveling workshop for journalists sponsored by Associated Press Media Editors. For more information, visit http://bit.ly/NewsTrain
Using some real world use cases we'll cover nonprofits blogging basics as well as tips, strategies and best practices to help you start blogging or improve what you're already doing.
Similar to What do blog readers think? A survey to assess ghost blogging and commenting (20)
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Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
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Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
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Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
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What do blog readers think? A survey to assess ghost blogging and commenting
1. What do blog readers think?
A survey to assess ghost
blogging and commenting
TiffanyGallicano,Yoon Cho, andTom Bivins
2. Qualified Expectation of Reality
Is the fictitious content immediately
obvious?
Can people identify that the content is
fictitious based on the context?
Is appropriate disclosure provided, so no one
is fooled?
Is the fiction irrelevant to the essence of the
communication?
Wheeler,T. H., & Gleason,T. (1994). AEJMC conference paper.
Wheeler,T. H. (2002). Phototruth or photofiction? (book).
3. Method:Three Online Surveys
507 corporate blog readers
510 readers of politicians’ blogs
501 nonprofit blog readers
Randomly sampled from a U.S. Census
representative population by Qualtrics
Response rate: 14%
4. Blogging: Is Deceit Occurring?
I think it’s common for a [company] to have a blog
that lists the [president or CEO] as the author,
even though it’s really written by someone else.
Percentages are approximate.
57%26%
17%
Corporate
52%
28%
20%
Politician Nonprofit
34%
39%
27%
5. Blogging: Is It Permissible?
I think it’s okay if a [politician] is listed as the
author of the blog, even though it’s really written
by someone else – as long as the ideas come from
the [politician] and he or she approves the message.
Percentages are approximate.
40%
22%
38%
Corporate
34%
22%
44
%
Politician Nonprofit
35%
18%
47%
6. Commenting onTheir Own Blog:
Com Is Deceit Occurring?
I think it’s common for a [NP] to have a staff member
write comments in reply to readers’ comments on the
[ED or P]’s blog w/out a disclosure statement that is a
staff member responding on behalf of the [ED or P].
Percentages are approximate.
64%21%
15%
Corporate
65%
19%
16%
Politician Nonprofit
53%
24%
23%
7. Commenting onTheir Own Blog:
Is It Permissible?
I think it’s okay if a [co. P or CEO] to have a staff
member write comments on the [P or CEO]’s blog
w/out a disclosure… as long as the ideas come from
the [P or CEO] and he or she approves the message.
Percentages are approximate.
40%
24%
36%
Corporate
37%
24%
39%
Politician Nonprofit
34%
22%
44%
8. Commenting on Others’ Blogs:
Com Is Deceit Occurring?
I think it’s common for a [politician] to have a staff
m. write comments in reply to other people’s blogs
w/out a disclosure statement that is a staff m.
responding on behalf of the [P].
Percentages are approximate.
52%
28%
20%
Corporate
51%
25%
24%
Politician Nonprofit
44%
28%
28%
9. Commenting on Others’ Blogs:
Is It Permissible?
I think it’s okay for a [co. P or CEO] to have a staff
m. write comments in reply to other people’s blogs
w/out a disclosure… as long as the ideas come from
the [P or CEO] and he or she approves the message.
Percentages are approximate.
33%
23%
44%
Corporate
28%
23%
49
%
Politician Nonprofit
31%
19%
50%
10. RadicalTransparency
A philosophy for doing business that
refers to prioritizing transparency above
all other competing values, with the
exception of disclosing information that
violates regulations or ethical principles.
Gallicano,T. D., Brett, K., & Hopp,T. (2012). IPRRC conference paper.
Editor's Notes
When you discuss ethics in your classes this year, one topic worth considering is ghostblogging.
Ghost blogging refers to the practice of writing blog posts on behalf of someone else who is stated as the author.
Under the best conditions, it’s like speechwriting in the sense that the content comes from the stated author and the stated author gives final approval. The easiest way to handle this ethical question is to use disclosure.
However, preliminary research suggests that it is unusual for an executive blog to contain a disclosure statement about writing assistance.So it’s important to know whether our students should insist on disclosure when they are in the workplace.With this in mind, we examined the ethics of ghost blogging and ghost commenting and whether these practices were advisable for relationship building.Tom Bivins and I joined forces with grad student Yoon Cho, and we obtained funding from the Arthur Page Center and the University of Oregon’s SOJC to find out whether blog readers expect ghost blogging and whether they find the practice to be permissible.
We used a framework that Wheeler and Gleason developed for the ethics of altering photographs and applied it to social media ethics.(next slide)
This framework is a set of questions that public relations professionals can ask to determine the ethicality of some type of fiction.In the context of ghost blogging, the fiction is that the stated author is not the real author.
If audiences think executive blogs are like executive speeches, then when we examine these two questions, we could interpret that the fiction is obvious and no deceit is occurring.
5-point Likert scale+ agreed or strongly agreed= neutral- disagreed or strongly disagreed
In the corporate and politician contexts, more than half understood and the percentage of people not expecting it was low, so we think we’re on pretty solid ground here to say that a reasonable person would expect it.
In the nonprofit context, we do not think that the results are positive enough to ethically justify ghost blogging.
Participants were more likely to expect ghost blogging than they were to find the practice permissible, even with the ideas for the content coming from the stated author and the stated author providing content approval.
With disapproval at nearly 40% in the corporate group and in the mid-40s in the other two groups, this is a substantial enough number in our view to classify undisclosed organizational ghost blogging as a poor way to cultivate lasting relationships with readers in all contexts in our view.
This is an important finding, considering that 71% of PRSA survey respondents expressed that this practice is permissible in a study I presented at IPRRC with Kevin Brett and Toby Hopp last March.
We conclude that although ghost blogging is ethical, it’s not an effective practice for relationship building.
Interestingly, respondents were more likely to expect that a busy executive or politician is going to delegate commenting rather than writing the blog.
We believe that ghost commenting on the stated author’s blog is ethically justified in all three contexts based on these results.
In our view, there is not enough approval in any of the contexts to justify ghost commenting as a long-term relationship strategy.
We believe ghost commenting on other people’s blogs is ethically justifiable for all three contexts.
Not surprisingly, we didn’t find support for the use of ghost commenting on others’ blogs as a long-term relationship strategy.
When considering all of these results,
given that most respondents expected ghost blogging and disapproved of it, it’s possible that a philosophy of radical transparency would offer a strategic advantage.
If a blog is ghostwritten, having a disclosure statement to explain the process would be one form of radical transparency.
Future research is needed to discover whether a blog with a disclosure statement could be more engaging than a blog without one by people who expect ghost blogging to occur.