Gain Competitive Advantage by Increasing Knowledge Productivity

Gain Competitive Advantage
by Increasing Knowledge Productivity
A Technological Framework and Guide

Speaker
Alexander Stumpfegger
Managing Director
CID Consulting GmbH

CID GmbH
• Digitization of Business Processes
since 1997
• Software Development based on
Microsoft .net
Pattern Science AG
• Research & Development on
Text Mining, Semantics &
Machine Learning since 2007
• Scientific Cooperations
CID Consulting GmbH
• Technology-focused Consulting
since 2008
• Implementation of
Knowledge Management and
Competitive Intelligence Processes
Hasselroth, Germany
• 150 Employees
• Founded 1997
Enterprise-ready
Software Solutions for
Efficient Processes
combined with
Innovative Research
and Development
Delivering Smart Answers

• Which challenges meet companies today?
• Which solution components are available?
• What can IT contribute to Knowledge Productivity?
Focus: Knowledge Productivity
Which challenges meet Information Workers
during their daily work?
How can they improve Knowledge
Productivity effectively?

Management
Product DevelopmentBusiness Intelligence
Marketing & Sales
IT
Service
Zoom: Knowledge Work
Project Management

Competitive Intelligence
Use CasesSources
over 11.000 Websites
(competitors, news,
industry magazines,
scientific publications,
…)
over a Million of
Market Data
(financials, sales,
advertisement spending,
…)
Users
Professional Analysts
Management
End-Users
company-wide
Any new product
launches?
What are new
trends in my
market?
How do legislation
and regulation
change?
How do I get
in-depth
information
easily?

Technology Management
Sources
over 10.000 Websites
(competitors, news,
industry magazines,
other industries
…)
Patents from
Selected Groups
European Patent Office
Use Cases Users
What are new
trends in my
market?
What are relevant
trends in other
industries?
Does a competitor
move into a new
segment?
How do research,
development &
marketing relate?

Product Development
Sources
Thousands
of Service Tickets
collected within the
Service Portal
Use Cases Users
Management
Are there any
trends in product-
related issues?
How to improve a
product’s quality
and lifecycle?
How to improve
SLAs with
customers?
How to
consolidate
service
information?

Market Monitoring
Sources
over 300 Websites
(competitors, news,
industry magazines,
other industries
…)
Use Cases Users
Management
End-Users
company-wide
Any new product
launches?
What are new
trends in my
market?
Does a competitor
move into a new
segment?
How do I get
in-depth
information
easily?

many sources
various formats
little structure
search quickly
analyze aspects
understand quickly
identify correlations
detect trends
provide individual insights
search comprehensively
examine holistically
reduce dependencies
Challenges
Starting Point
Objective

Level of Implementation
LevelofEfficiency
++
++
many sources
various formats
little structure
search quickly
analyze aspects
understand quickly
detect trends
provide individual
insights
reduce dependencies

LevelofEfficiency
++
++
external
Information Collection internal
many sources
various formats
little structure
search quickly
analyze aspects
understand quickly
detect trends
provide individual
insights
reduce dependencies

Structured & Unstructured
Information
Information Variety

Information Demand
• websites
• press releases
• sales reports
• Social Media
for operational & strategic
decisions
• websites
• press releases
• signed contracts
• CRM
• service & support
• Social Media
• universities
• research institutes
• publications
• conferences
• patents
• studies
• new law
• standards
• decisions
• admissions
Competition
Authorities &
Legislation
• news about...
• industry
• market players
• incidents, e.g. accidents
Press & Media
Customers
Research &
Development
• innovation
• influencing factors on
product and industry
other industries

Solution
Organization &
IT Support

Crawler
Wolfsburg (Germany), 08.11.2006 -
"The Presidium of the Supervisory
Board of Volkswagen AG and Chairman
of the Board, Dr. Bernd Pischetsrieder,
have agreed by consensus he retires on
31.12.2006."
This short note was published by the
VW Group last night about the
resigning of its chief executive.
Successor will be the CEO of Audi,
Martin Winterkorn. There were no
further explanations by the company.
Also the largest shareholder of VW, the
sports car manufacturer Porsche AG,
did not want to comment.
Crawling of relevant parts of
web sites
Crawler
Centralized
Index
Internal Systems (SharePoint, CRM, DMS...)
Interfaces
Solution

LevelofEfficiency
++
++
external
Search
many sources
various formats
little structure
search quickly
analyze aspects
understand quickly
detect trends
provide individual
insights
reduce dependencies

Challenge
Pictures from WikiCommons: http://commons.wikimedia.org/wiki/File:Malus_Granny_Smith_4546.jpg, http://commons.wikimedia.org/wiki/File:Apple_logo_black.svg,
http://upload.wikimedia.org/wikipedia/en/0/04/Apple_Records.png

Entitiy Identification
Concept Recognition
Knowledge
Base
Product
Enterprise
Subsidiary
Supervisory Board
Board of Managers
Board of Directors
Volkswagen
Golf
Solution: Semantics

LevelofEfficiency
++
++
external
Search
Analysis
many sources
various formats
little structure
search quickly
analyze aspects
understand quickly
detect trends
provide individual
insights
reduce dependencies

Detection & Summary of
Relevant Information

LevelofEfficiency
++
++
external
Search
Analysis
TrendDetection
many sources
various formats
little structure
search quickly
analyze aspects
understand quickly
detect trends
provide individual
insights
reduce dependencies

LevelofEfficiency
++
++
external
Search
Analysis
TrendDetection
Self-Service
many sources
various formats
little structure
search quickly
analyze aspects
understand quickly
detect trends
provide individual
insights
reduce dependencies

LevelofEfficiency
++
++
external
Search
Analysis
TrendDetection
Self-Service
many sources
various formats
little structure
search quickly
analyze aspects
understand quickly
detect trends
provide individual
insightssearch
comprehensively
reduce dependencies

LevelofEfficiency
++
++0
SharePoint
Feeds & Alerts
Enterprise Search
Intranet Portals
Manual Analysis
& Visualization Information
Sharing
Initial Situation

++
++0
centralized indexing of
internal information
Systematic collection of
external information
Enterprise Search
Intelligent Search
with related terms and
ontological concepts
Consolidated Search
in external & internal
information
Contextualization
Pre-Analysis
for efficient
interpretation
Exploratory
Search
Self-Service
Dashboards
Automated Detection of
Topics and Trends
Intranet Portals
Solution
Visualization Information
Sharing
Objective
LevelofEfficiency

Objective
Mission accomplished
Alexander Stumpfegger
CID Consulting GmbH
Managing Director
Gewerbepark Birkenhain 1
D-63579 Freigericht
phone +49 6051 8846-0
direct d. +49 6051 8846-101
e-mail a.stumpfegger@cid.de
web cid.com

Gain Competitive Advantage by Increasing Knowledge Productivity

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