Melissa Arabitg  Krystle Cala Dalia Fishman  Laura Flores  Asaf Kathein
WHY VERACRUZ? <ul><li>History with Cuba </li></ul><ul><li>Resemblance to Cuba in  </li></ul><ul><ul><li>Music (Danzón) </l...
http://www. youtube .com/watch? v=lCjvvo1sST0
Promote Mexican tourism in the South Florida market through social media.
<ul><li>Cuban –American  </li></ul><ul><li>Resident of  South Florida </li></ul><ul><li>Age 20 - 39 </li></ul><ul><li>Male...
SWOT
Miami  Veracruz Objectives  1. Create awareness. 2. Increase the number of tourists from South Florida aged 20-39 who book...
Strategies <ul><ul><li>Position Veracruz as the vacation  spot for music, culture,  history and the outdoors. </li></ul></...
 
Veracruz. Vive tu historia  Supporting Messages Siente la musica. Vive el carnaval. Descubre Veracruz  Veracruz. Somos tu ...
Social Media Tactics <ul><li>Website </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li><...
 
 
Tactic #1 <ul><li>Fun facts </li></ul><ul><li>Travel info </li></ul><ul><li>Upcoming events </li></ul><ul><li>Photos  </li...
Tactic #2 <ul><li>Link updates from Facebook with Twitter </li></ul>
 
Tactic #5 <ul><li>Veracruz blog: </li></ul><ul><li>Each post details an attraction in Veracruz and includes tons of photos...
Tactic #6  <ul><li>Highlight the best of Veracruz: </li></ul><ul><ul><li>Kahlua </li></ul></ul><ul><ul><li>Culture </li></...
Promotional Events  <ul><li>Showcase Veracruz in local festivals and events </li></ul><ul><ul><li>“ Calle Ocho festival,” ...
Reminiscent of Cuba
Thank you Any questions?
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Veracruz tourism final presentation

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Veracruz tourism final presentation

  1. 1. Melissa Arabitg Krystle Cala Dalia Fishman Laura Flores Asaf Kathein
  2. 2. WHY VERACRUZ? <ul><li>History with Cuba </li></ul><ul><li>Resemblance to Cuba in </li></ul><ul><ul><li>Music (Danzón) </li></ul></ul><ul><ul><li>Food </li></ul></ul><ul><ul><li>Architecture </li></ul></ul><ul><ul><li>Environment </li></ul></ul>
  3. 3. http://www. youtube .com/watch? v=lCjvvo1sST0
  4. 4. Promote Mexican tourism in the South Florida market through social media.
  5. 5. <ul><li>Cuban –American </li></ul><ul><li>Resident of South Florida </li></ul><ul><li>Age 20 - 39 </li></ul><ul><li>Male and Female </li></ul><ul><li>Annual income of $50,000 + </li></ul><ul><li>Some college education </li></ul>
  6. 6. SWOT
  7. 7. Miami Veracruz Objectives 1. Create awareness. 2. Increase the number of tourists from South Florida aged 20-39 who book trips to Veracruz
  8. 8. Strategies <ul><ul><li>Position Veracruz as the vacation spot for music, culture, history and the outdoors. </li></ul></ul><ul><li>Position Veracruz as the ultimate vacation for those in search of “Havana nights” in Mexico. </li></ul>
  9. 10. Veracruz. Vive tu historia Supporting Messages Siente la musica. Vive el carnaval. Descubre Veracruz Veracruz. Somos tu gente!
  10. 11. Social Media Tactics <ul><li>Website </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>Blog </li></ul><ul><li>Online reviews </li></ul><ul><li>Interactive travel app </li></ul>
  11. 14. Tactic #1 <ul><li>Fun facts </li></ul><ul><li>Travel info </li></ul><ul><li>Upcoming events </li></ul><ul><li>Photos </li></ul><ul><li>Sharing personal experiences </li></ul>
  12. 15. Tactic #2 <ul><li>Link updates from Facebook with Twitter </li></ul>
  13. 17. Tactic #5 <ul><li>Veracruz blog: </li></ul><ul><li>Each post details an attraction in Veracruz and includes tons of photos! </li></ul>
  14. 18. Tactic #6 <ul><li>Highlight the best of Veracruz: </li></ul><ul><ul><li>Kahlua </li></ul></ul><ul><ul><li>Culture </li></ul></ul><ul><ul><li>Natural beauty </li></ul></ul><ul><ul><li>Water sports </li></ul></ul><ul><ul><li>History </li></ul></ul><ul><li>Updates of new videos on Facebook and Twitter. </li></ul>
  15. 19. Promotional Events <ul><li>Showcase Veracruz in local festivals and events </li></ul><ul><ul><li>“ Calle Ocho festival,” Festival of the Americas, Hispanic heritage festival, parks </li></ul></ul><ul><ul><li>Show videos of Veracruz; offer traditional food, play danzon and serve café con leche. </li></ul></ul><ul><ul><li>Partner with famous Hispanic celebrities to perform and promote Veracruz. </li></ul></ul><ul><ul><li>Invite visitors to access online website, give out promotional gifts, </li></ul></ul><ul><ul><li>Encourage people to participate in our raffle. </li></ul></ul>
  16. 20. Reminiscent of Cuba
  17. 21. Thank you Any questions?

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