- Tourism in Utah generated $7.8 billion in direct spending in 2021, resulting in over $1 billion in tax revenue and supporting over 137,000 jobs. Tourism also provides $850 in tax relief per household. - Box Elder County's top destinations are Maddox Ranch (according to surveys), Willard Bay State Park (which saw 300,000 visitors), Bear River Migratory Bird Refuge (250,000 visitors), and Golden Spike National Historic Site (50,000 visitors). Nearly 1 million people visit Box Elder County attractions each year. - Box Elder County is promoting events in May 2019 to celebrate the 150th anniversary of the Transcontinental Railroad at Golden Spike National Historic Site in Prom

1. Tourism Impact for Utah
• Visitors account for $7.8 BILLION in direct spending
• That spend resulted in over $1 billion in tax revenue
• Tourism generated over 137,000 jobs
• Tourism revenue provides over $850 tax relief
per household in the state of Utah

2. What happens when you don’t have
snowy mountains or red rocks?
You celebrate your
own amazing!

3. Did you know…
• Brigham City is the birthplace of Modern
American Ballet?
• The airboat was invented at the Bear River
Migratory Bird Refuge?
• At Golden Spike National Historic Site you
can stand on the exact spot where the
landscape of America changed forever?

4. What do visitors think about us?
Bear River Migratory Bird Refuge
TripAdvisor:
I just keep coming back (from the
UK) to Bear River. One of the best
birding spots in the US. Masses of
shore and water birds.
Willard Bay State Park
TripAdvisor:
Beautiful scenery, lots to do in
the water. Great place for a
wonderful family outing.
–Olympia, WA
Golden Spike National Historic Site
TripAdvisor:
American History at it’s best! –Midway, Utah

5. So, who are they?
• Locals
• Utahns
• United States – Texas #1 Visitor
• International – Australia #1
Visitor

6. What’s Box Elder County’s #1 Destination?
According to those we’ve surveyed…
Maddox wins by a mile!

7. And where are they going?
• Willard Bay State Park 300,000 visitors
• Bear River Bird Refuge 250,000 visitors
• Golden Spike Site 50,000 visitors
• Crystal Hot Springs 150,000 visitors
• Brigham Welcome Center 150,000 visitors
• Peach Days/County Fair 50,000+ visitors
Nearly a MILLION folks think we’re awesome!

8. Making Tracks
to the Golden Spike
May 10, 2019
Celebrating the Sesquicentennial of
the Transcontinental Railroad

9. The occasion to bring together our communities
to commemorate Utah’s place in history

10. Box Elder County
is excited to celebrate
our amazing heritage!

11. • Cultural Celebrations
• Parades
• Contests
• Marketing

12. Join us in celebrating the
event that united our nation
May 10, 2019
Celebrating the Sesquicentennial
of the Transcontinental Railroad
Promontory Summit, Utah

13. How do we get them to come?