Floresta has launched Plant With Purpose, a new initiative to restore the environment and reduce poverty worldwide using new technology. Plant With Purpose allows donors to support rural villages for $30 per month through the "Grow a Village" program. Donors can view pictures and stories of villagers and see how their donations directly impact communities. The goal is to give people a tangible way to get involved and help the rural poor while restoring their land and providing economic opportunities. Floresta has already planted 4 million trees and made over 6,500 loans worldwide since 1984 across six countries.