G321 media studies evaluation Gowsy

G321 Media Studies
Evaluation:
Gowsigan Mathankanna

Question 1:
In what ways does your media product use, develop or challenge forms and conventions of real media
products?
Question 2:
How does your media product represent particular social groups?
Question 3:
What Kind of media institutions might distribute your media product and why?
Question 4:
Who would be the audience for your media product?
Question 5:
How did you attract/address your audience?
Question 6:
What have you learnt about technologies from the process of constructing the product?
Question 7:
Looking back at your preliminary task, what do you feel that you have learnt I the progression from it to
the full product?
Question 8:
How successful do you feel you end product is in fulfilling the task? How does it fit the brief?

Question 1:
In what ways does your media
product use, develop or challenge
forms and conventions of real media
products?

Q1: Use, Develops or challenge forms and
conventions
http://gowsymedia.blogspot.co.uk/2016/09/research-into-similar-products.html
Throughout my
whole magazine, I
tried to use code and
conventions of a real
magazine.
This Task helped me
significantly as it
allows me the
arrangement of the
features in a magazine.
The task also helped
me get ideas for
supporting cover lines
I could use for the
front cover of my
magazine.

Q1: Use, Develops or challenge forms and
conventions
Using what I learnt from the
conventions task, I applied the
techniques to create a first draft for
my front cover: I have used the billboard masthead as in my opinion it is the most distinctive of all the
other masthead, this is because they masthead uses a variety of colours to emphasise
its eye catching look and has a unique style. Also, the billboard masthead links to the
hip/hop genre that I will be basing my magazine on. The masthead is in a white colour
as it is one of the few colours which stands out from the pink background.
I have chosen the bright colour scheme, consisting of the colours pink, white and
yellow to give the front cover of the magazine a bright and blinding look. This look will
link to the masthead which is also consisting of bright colours, making the front cover
look professional and unique. The three selected bright colours enhance the
distinctive look as it will easily catch the audiences eye when compared to a darker
front cover. Some texts are in a bright yellow colour, as it further increases the bright
look. My magazine has an overall effect of being eye catching and very distinctive.
I have used an old photo of myself for the main image of the front cover and will use
newer photos following later years in the contents and double page pf the magazine.
The main image looks professional and the clothing is bright as well, linking to the
bright theme of the magazine. I have used minimum text to link with the theme
similar to hat of the billboards font covers.
"Free mix tape" will encourage the audience into reading the magazine as it has
something to offer them. The cover line "Futures too bright" adds the finishing touch
to the bright theme of the magazine. The magazine is literally too bright. This will add
professionalism to the magazine, encouraging the audience to view the magazine.

Question 2:
How does your media product represent
particular social groups?

Q2: Representing particular social groups
My magazine is aimed towards teenagers who are
interested in the latest information within the music
industry, especially those who have a specific interest
to the genre of R&B and rap. Billboard helped me
with the professional look. Q magazine helped me to
get an idea with the overall layout of a magazine.
Vibe magazine helped me to pick up the "cool"
aspect which attracts my specific audience.
I tried to make my main star "Gow$igan"
become an influential male artist. This is
easily assumable due to his appearance. His
style is inspired from the clothing's which are
popular at the current time, like ripped jeans.
This will mean that he will be up to date with
the new trends, which also means that the
audience will look at him as a model figure.
The overall look of the main star makes him
seem like a relaxed person with a calm
personality. He does not care about others
opinions on himself. This is later emphasised
in the double page spread. His look
symbolises that his music is "cool" too. This
will ultimately attract a larger audience with
the target audience as it is teenagers who are
perceived to be the coolest compared to the
other ages.

Q2: Representing particular social groups
My secondary images which were later used in
the contents page, give the magazine a further
youthful and "cool" look. In the contents page, I
used photos that allowed the artists to seem like
models. This added to the cool aspect of my
magazine. Also, the fact that each artist had
their own representation of a "view", not only
made them all look unique, but also created a
link with the masthead of my magazine "views".
For example, Vince is the top left image under
page 5. He is looking up, which represents the
view and ambition of a new artist to reach fame.
I used a variation of camera angles for the
photos in the contents page to add uniqueness
to each artist, making them link with aspects of
youth.
http://gowsymedia.blogspot.co.uk/search?updated-max=2017-02-06T09:13:00Z&max-
results=7&start=7&by-date=false

Question 3:
What Kind of media institutions might
distribute your media product and why?

Q3 : Media Institution
I researched different publishing companies. The companies included Billboard , Q and Vibe
magazine.
http://gowsymedia.blogspot.co.uk/2016/11/research-into-similar-products_23.html
http://gowsymedia.blogspot.co.uk/2017/03/research-into-similar-products_13.html
By researching different companies and how they produced magazine, I was
able to extract the best features from each company and adjust it onto my
magazine to make it look professional too.

Q3 : Media Institution
The distributor I have chosen is Prometheus Global Media.
http://www.prometheusgm.com
They are the publishers behind Billboard, which is the world's most influential music media
brand. I have chosen this distributor due to the fact that they publish unique magazine.
The company already distributes the popular music magazine Billboard which is a similar genre
to my music magazine. Therefore my magazine would work well with the companies portfolio.
The company offers magazines which are all entertainment based. my magazine would therefore
fit with this companies theme. The target audience of Prometheus Global Media magazines are
all young-people between the ages of 15 and 30. My magazine is targeted within this age
bracket, my magazine would fit with the companies image.

Question 4: Who would be the audience
for your media product?

Q4: The audience for your media product
My Magazine would target both boys and girls aged between 15 and 22. My magazine target
mainly teenagers and young adults who are interested in the latest news in music.
The link below leads to my questionnaire responses
http://gowsymedia.blogspot.co.uk/2016_09_01_archive.html
The target audience of billboard magazines are all young-people between the ages of 15 and 30.
My magazine targets ages similar to that. my magazine would fit with the companies image.
The remake and re model task helped me to understand the unique layout of billboard. I made by
target audience surround teenagers and 20 to 22 years old. I sued Billboards general appearance
as an inspiration for my magazine "Views".

Question 5:
How did you attract/address your
audience?

Q5: Attract/address your audience
Colours:
Similar to the other billboard magazines in
my research tasks. I have used bright
colours such as yellow and pink. The
brightness of he colours overall allows it to
become distinctive and unique as other
magazines usually go for the bold and
powerful look. My magazine is unique and
therefore makes use of the rarely used
colours making it eye catching. This will
attract teenagers as they can be unique
too. The colour white is used as a base as it
is the colour which emphasise the others.
The colours blue, pink and light blue add a
sense of uniqueness to the magazine as it
moves away from the basic colours like red
and black.

Masthead:
I wanted my magazine to have an enlightening feel to it.
It is a left-third masthead as it would be much easier to
view on a magazine rack. The fact that it is a left- third is
similar to Q magazine. This shows that I have picked up
the best features from each of the magazines from my
research into similar products. I tried to make it look
distinctive with the use of the bright blue colour. Also,
the masthead is one of the few features in my magazine
to be in black. This allows it to crate contrast with the
other colours like pink and white and makes it look eye
catching. The short and catchy selling line below the
masthead makes the magazine seem heavenly.
Consequently adding the enlightening effect. The fact
that I have used a powerful black colour for my
masthead will appeal to all types of teenagers.

Cover Lines:
I have used the simple colours of white and yellow for the
text of my cover lines as they link to the enlightening effect
of my magazine. The colours link to brightness and this
makes the overall magazine attractive as the contents inside
it will be similar to the attractiveness of the front cover. The
main cover line is in yellow and goes in front of the main
image. The fact that he main cover line is in a distinctive
yellow colour and in front of the cover star allows it to
become eye catching and this allows it to be easily viewable
and leads the audiences eyes from the main cover star to the
rest of the magazine, letting the entire page to get noticed
and appreciated. The use of the large “20” gives the
magazine gives the magazine exclusivity. The language used
fits with the target audience of teenagers and young adults
as it links to “future”. The target audience is at the time to
decide their future. The fact that my main cover line suggests
a future that is too bright creates a relationship with the
audience as they will both link. This will attract audiences to
purchase the magazine.

Images: The images used shows that the cover star is
confident and proud. This will attract
teenagers and young adults as they are always
looking fro role models to guide them. The
main cover star is making eye contact with the
audience. This adds to the powerful and
confident effect and also creates a contrast
from the light toned look of the overall
magazine. The facial expression makes the
star look calm, laid back and confident. These
makes for a perfect role model for the
teenagers and young adults, and therefore will
attract the audience more. The clothing wore
by the cover star seems fashionable and
attractive. Teenagers will be appealed by this
as looks will matter the most to them at this
age.

Question 6:
What have you learnt about technologies
from the process of constructing the
product?

Q6: The technologies from the process
Strengths of the programmes:
Paint. Net Photoshop Page Plus
Easily understandable. Includes everything required
to make the magazine.
Easy to use.
The use of layers allows work
to be kept in order making it
easy to edit specific parts of
the document.
Great programme o edit
photos. Gives a sense of
professionalism towards the
end product.
Able to place images next to
each other to allow
comparison and allows it to
be saved as one document.
“lasso” tool allows specific
parts of the image to be
selected.
Variety of tools for editing.
Effects can be added to the
image to add
professionalism.
Able to save work as a PDF
file.
Canvas size can be changed
to add a realistic feel to the
magazine size.
Able to save as files such as
JPEG. Also a allows editing of
colours, text and shapes
Variety of font styles and
tools to erase background of
images.
Use of layers keep work in
order and allows editing on
specific parts of the
magazine.

Weakness of the programmes:
Paint. Net Photoshop Page Plus
Seems less professional
when compared to photo
shop.
Programme is difficult to
use without knowledge of
how to properly use it.
Tutorials will be required to
thoroughly learn how to use
Photoshop which is time
consuming.
Quality of the effect applied
to an image are not in good
quality.
Requires time to get used
to the programme as it may
be inaccurate making
cutting tools difficult to use.
Too many effect and tools.
This may cause confusion
and allows possibility of
overusing the effects.
Very limited tools such as
the choice of brush effects
and shapes.

In my opinion the most effect
programme was Photoshop. This is
mainly due to the fact that it is a more
professional tool used to edit photos
and is therefore essential in the
creation of a professional looking
magazine.

Drafting and Planning:
While in the progress of making my magazine, I would continuously be
saving the stages of the pages. This allows me to compare previous pages
of the magazine to the more recent ones.
http://gowsymedia.blogspot.co.uk/2017_02_01_archive.html

Blogger Using Blogger was a good experience in itself. I was able to
show the progress of the creation of my magazine from its
first steps towards the final product. Blogger is very simple to
make new posts and upload work. It well organised adding to
the simple look and easily accessible features. Furthermore,
Blogger is accessible at anytime which makes it convenient
for almost anyone. Also, it is connected to my Gmail which
makes it easy to access.

Question 7:
Looking back at your preliminary task,
what do you feel that you have learnt in
the progression from it to the full
product?

Q7: Looking back to the preliminary task
Preliminary Task: Final Task:
In the Preliminary Task, the colour choices made the front cover seem basic and unprofessional.
The cover lines do not wrap around my main cover star properly and the masthead seems too
long. The overall appearance of the preliminary tasks front cover is simple and does not follow
any codes or conventions of the essential features in a magazine, ultimately adding to the
unprofessional look. When compared to the final product it seems embarrassing as the main
product includes the essential features of a magazine as well as having its own sense of
uniqueness.

Q7: Looking back to the preliminary task
Preliminary Task: Final Task:
The preliminary task for my contents seemed fairly acceptable, as it did have a good choice of
colours, excluding the red text. The contents had a very minimum amount of text and it
therefore does not fulfil the role of a contents page making it unprofessional. The final product
shows all the required conventions which are needed in a contents page for a magazine. I was
hugely inspired by Billboards contents page. My final contents page is he one I am most
pleased with as it is a true representation of a professional contents page in a magazine.

Question 8:
How successful do you feel you end
product is in fulfilling the task? How does
it fit the brief?

Q8: How well does it fit the brief?
Overall, I am very pleased with my final product. In my opinion it fits all the necessary
conventions required to make a magazine professional. Through researching into similar
products and what appeals to my target audience of teenagers and young adults I was able
to produce a magazine with all the features through the use of colours, photos and text.
There are links between the pages of the magazine for example the use of pink is visible on
every page. This creates a sense of professionalism for the overall appearance of the
magazine. I made a very professional and attractive R&B/Rap Magazine which will attract
the lovers of the genre.

G321 media studies evaluation Gowsy

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