The NOESIS project, funded by the EU's Horizon 2020 program, aims to evaluate big data investments in transport over 24 months, involving eight partners with a budget of €1.5 million. The research identifies significant gaps in data accessibility, collaboration, and infrastructure, while also highlighting opportunities for predictive modeling and open data initiatives to enhance service efficiency in transport. Recommendations for effective big data strategies emphasize the importance of building partnerships, ensuring data privacy, and promoting skilled personnel development.