The document outlines the agenda for the Forum for Young Professionals 2019 (FYP19) conference hosted by the International Congress and Convention Association (ICCA) in Barcelona from November 17-19, 2019. The agenda details the various sessions and activities over the 3 day conference, including identifying promising ideas from pitches by young professionals, developing solutions in working groups, and presenting solutions. Key sessions include listening to pitches, voting on topics, working in groups to create solutions around selected topics, and presenting solutions. The document provides details on the topics selected and the schedule of group work and presentations. The goal is for young professionals to develop innovative ideas and solutions for the future of the events industry.

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Forum for Young
Professionals 2019
#message2future #FYP19 #ICCAWorld
Sponsored by
November 17 – 19, 2019
Barcelona

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Welcome to the FYP19.

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Welcome to the FYP19.

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Henrik von Arnold | Ivo J. Franschitz
Sharing the idea of excellence.

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#message2future

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#FYP19
#message2future
#ICCAWorld
#ibtm19
WiFi Network
Valkiria1
PW: Hub3v3nts03

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 Listen to the “voices”
 Identify convincing “ideas”
 Create new“solutions”
 Make it “happen”
 “Reality” check

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Listen to the “voices” | 09:30 – 11:00h
 Create 6 groups of 6 people & take your
chairs to the 6 tables
 6 Speaker’s corners/positions (6 tables)
 6 x 2 min presentation/elevator pitch
of each speaker (moving from table to
table) | NO questions from the listener
 In total 6 rounds of 6 speakers = 36
speakers
 Remember you have to vote for your
individual TOP 3
 Mentors are “roaming around” the room

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Identify convincing “ideas”|
11:30 – 12:30h
 First step in selecting the topics you
want to work on during the next 2 days.
 Place your 3 votes for 3 different topics.
Those pitch topics who have the most
overall votes will be the topics considered
for the working groups.
 1 chart with participants names & pitch
topics
 1 chart each for your 1st + 2nd + 3rd
vote

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Identify convincing “ideas”|
11:30 – 12:30h
 7 categories defined by different coloured post-its
 Collaboration = BLUE
 Education = ORANGE
 Event design = PINK
 Marketing = YELLOW
 Sustainability = GREEN
 Technology = LILA
 Other = RED = WHITE
 Each post-it needs your name & your choice of
colour (the “WHITE” one is your joker & you can add
your own category on it)
 Mentors are having an eye on your voting

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Identify convincing “ideas”|
13:30 – 14:15h
 Second step in selecting the topics you
want to work on during the next 2 days
 Choose your personal 2 topics you want
to be part of in the working groups
 Each of the 2 post-its needs your name
 Min 4 participants per topic is necessary
to be part of the working groups
 Any topic who has less than 4
participants will be eliminated
 Topics with more than 8 participants will
be duplicated

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TOPICS with the most votes
1. Irina Bespalova
2. Floor Bleijendaal
3. Charleigh Claire Shatford
4. Lucrezia Di Noia
5. Filippo Ghezzi
6. Eirill Gitlesen
7. Catherine Khor
8. Gosia Migdal
9. Krisztina Nemeth
10.Maartje Nollen
11.Deanna Schumacher
12.Alexandria Smith
13.Margarita Voinalovych

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Create new “solutions”|
14:00 – 15:45h
 PART I = First topic of your choice
 Each group needs to define a
spokesperson
 Focus on max 3 solutions
 You need to keep in mind that at the end a
group presentation is required
(including a written “One-pager”).

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TOPICS with the most votes
1. Irina Bespalova
2. Floor Bleijendaal
3. Charleigh Claire Shatford
4. Lucrezia Di Noia
5. Filippo Ghezzi
6. Eirill Gitlesen
7. Catherine Khor
8. Gosia Migdal
9. Krisztina Nemeth
10.Maartje Nollen
11.Deanna Schumacher
12.Alexandria Smith
13.Margarita Voinalovych

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Create new “solutions”|
16:15 – 18:00h
 PART II = Second topic of your choice
 Each group needs to define a
spokesperson
 Focus on max 3 solutions
 You need to keep in mind that at the end a
group presentation is required
(including a written “One-pager”)

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Forum for Young
Professionals 2019
#message2future #FYP19 #ICCAWorld
Sponsored by
November 17 – 19, 2019
Barcelona

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PART I (6 Groups)
1. Irina Bespalova | What are the efficient and/or breakthrough tools and
techniques of attracting new participants and holding previous
attendants?
2. Floor Bleijendaal | Zero waste
3. Floor Bleijendaal | Zero waste
4. Catherine Khor | Risk management for major Business events
5. Maartje Nollen | Innovation of Event design
6. Maartje Nollen | Innovation of Event design

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PART II (7 Groups)
7. Irina Bespalova | What are the efficient and/or breakthrough tools and
techniques of attracting new participants and holding previous attendants?
8. Charleigh Claire Shatford | Maximizing technology in events for a less 'tech-
savvy' audience
9. Lucrezia Di Noia | The challenge of creating great events with lower budgets
10.Lucrezia Di Noia | The challenge of creating great events with lower budgets
11.Lucrezia Di Noia | The challenge of creating great events with lower budgets
12.Maartje Nollen | Innovation of Event design
13.Margarita Voinalovych | How to connect associations and suppliers

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Create new “solutions”|
09:00 – 10:00h
 Preparation of presentations
 09:00 – 09:30h | PART I (6 Groups)
 09:30 – 10:00h | PART II (7 Groups)
 Each group needs to define a
spokesperson.
 You need to keep in mind that at the end a
group presentation is required
(including a written “One-pager”)

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Create new “solutions”|
10:00 – 11:00h
 Presentations
 10:00 – 10:30h | PART I (6 Groups)
 10:30 – 11:00h | PART II (7 Groups)

35. ZERO WASTE
WHY CURRENT NEW SOLUTION
Visibility
Acknowledgment
Informative
Giveaways
Promotional materials
Sponsored Items
ELIMINATE
Alternatives (digital visibility)
Letting client choose
Price tag
Meeting people
Communication
Visibility
Sales
Exhibition Redefine format
Focus on meetings
Hologram
Hospitality
Generosity
Basic need
Food Take-away box for leftovers
Reducing food oversupply
Public shaming

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IMPACT APPROACH
GOALS
Objectives
KPIs
VISION
WHAT
WHY WHO
Resources:
-People
-Budget
-Time
-Location
EVALUATION
-Responsibilities
-Target audience
IMPLEMENTATION

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Make it “happen”|
11:30 – 12:30h
 PART I = First topic of your choice
 Same group formations as yesterday
 Each group needs to define a
spokesperson.
 You need to keep in mind that at the end a
group presentation is required
(including a written “One-pager”)

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PART I (6 Groups)
1. Irina Bespalova | What are the efficient and/or breakthrough tools and
techniques of attracting new participants and holding previous
attendants?
2. Floor Bleijendaal | Zero waste
3. Floor Bleijendaal | Zero waste
4. Catherine Khor | Risk management for major Business events
5. Maartje Nollen | Innovation of Event design
6. Maartje Nollen | Innovation of Event design

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Make it “happen”|
13:30 – 14:30h
 PART II = Second topic of your choice
 Same group formations as yesterday
 Each group needs to define a
spokesperson.
 You need to keep in mind that at the end a
group presentation is required
(including a written “One-pager”)

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PART II (7 Groups)
7. Irina Bespalova | What are the efficient and/or breakthrough tools and
techniques of attracting new participants and holding previous attendants?
8. Charleigh Claire Shatford | Maximizing technology in events for a less 'tech-
savvy' audience
9. Lucrezia Di Noia | The challenge of creating great events with lower budgets
10.Lucrezia Di Noia | The challenge of creating great events with lower budgets
11.Lucrezia Di Noia | The challenge of creating great events with lower budgets
12.Maartje Nollen | Innovation of Event design
13.Margarita Voinalovych | How to connect associations and suppliers

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Make it “happen”|
14:30 – 15:30h
 Preparation of presentations
 14:30 – 15:00h | PART II (7 Groups)
 15:00 – 15:30h | PART I (6 Groups)
 Each group needs to define a
spokesperson.
 You need to keep in mind that at the end a
group presentation is required
(including a written “One-pager”)

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Make it “happen”|
15:30 – 16:30h
 Presentations
 15:30 – 16:30h | PART I + II (13 Groups)

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Pre event EVENT Post event
Design
Communication
-Suppliers
-Attendees
Rethink your steps
What and Why
ASK!!
Create goodwill
Be specific
Show facts
Show impact
Explanation
Public shaming
Case studies
Share positive and negative
Ask feedback from all stakeholders
Merchandise
Involve all parties
-Government
-Local communities
-City
Measurement
Share success

47. Case studyPilot
DEMAND
ICCA IMPACT FRAMEWORK
Associations
Convention
Bureaus
Associations
PCOs
Venues
PCOs Venues Others

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Partnership
Formal relationship Creating informal
environment
Informal relationship
• Do homework
• no immediate return
(Long-term ROI )
• Investment in
references
• Address corruption by:
- Build reputation
- Liase with
convention bureaus
• Networking sessions
• Team buildings
• Fam trips
• One-on-one
interactions
• Review Work vs Private
Life
• Connect on a personal
level
• Tell stories
Who?
ICCA
Convention bureaus
Suppliers
Associations
Collaborative initiatives

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ICCA Quiz

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“Reality” check |
17:15 – 18:00h
 Assignment of 7 working GROUP topics to
IBTM Show-floor
 6 Groups of 4 & 4 Groups of 3
 I. Africa = Creating great events with lower
budgets = G of 3
 II. Americas = Risk management for major
Business events = G of 4
 III. Asia/Middle East = Zero waste = G of 4
 IV. Global Village = Creating great events with
lower budgets = G of 3
 V. Global Village = Innovation of Event design
= G of 3
 VI. Hosted Buyer Lounge West + East = How
to connect associations and suppliers = G of 4
 VII. Knowledge Village = What are the
efficient and/or breakthrough tools and
techniques of attracting new participants and
holding previous attendants? = G of 4
 VIII. Technology Village = Maximizing
technology in events for a less 'tech-savvy'
audience = G of 4
 IX. North/West Europe = Innovation of Event
design = G of 3
 X. South/East Europe = Zero waste = G of 4
 Preparation of teams & questions

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“Reality” check| Tomorrow
09:00 – 12:30h
 09:00 – 09:30h | Transfer to the IBTM
World 2019
 09:30 – 11:00h | “Reality” check on the
IBTM World Show-floor
 11:00 – 11:30h | Preparation of
presentations
 11:30 – 12:30h | Presentations & closing
of event | Room CC 5.2 (above the Show-
floor)

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THANK YOU!