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Understanding the ILM Business
ILM Strategic meeting
28th April to 1st May, Rotterdam
Objectives
 Understand the stakeholders involved
 Understand what it means for AI to engage with the
network and to drive towards midterm ambitions
 Understand the AI BD involvement and what it means for
AIESEC’s Global sustainability
 Understand the different connections between CC,
Plenary, AI in terms of cost sharing and revenue
generation
Session Flow
• Identify Stakeholders
• Get inputs from Stakeholders
– PR, Project Manager, Agenda Manager, BD/Global Partners
– MCPs/Delegates
– CC
– Host Entity
• Financial Overview: Plenary, CC, AI
• BD Financial Ecosystem – target, where money comes from,
connection to ILMs
• Stakeholder Mapping
• Draw connections
– Example: CC is delivery capacity for BD, but no revenue source from BD
– What are the connection points and who is dependent on what?
• Does financial sharing of costs reflect stakeholder map?
– What is funded by AI/plenary
– What is exact meaning/logic behind?
– Where is the responsibility of the CC for providing the space?
IPM “Stakeholders”
Internal External
IPM “Stakeholders”
Internal
• MCP currents
• MCP elects
• AI
• CC
• Agenda Manager
• Project Manager
• CEEDers
• Chair(s)
• International Control Board
(ICB)
• Finance & Legal Board (FLB)
• Internal Auditors
External
• Global Partners
– Senior HR/CEOs
– Global Coordinators
• AI Supervisory Group
• External Facilitators
• Y2B Guests
– Speakers, Panelists,
Moderators
• Invited Special Guests
• Sponsors
Financial Overview
BD Ecosystem
• Engagement Points
– Partnership Launches
– Y2B
– Partners Dinner
– Partners Lounge
• Costs
– CC: domestic transportation, venue costs
– AI: investments into Y2B delivery
– Partners: Partners dinner, travel to conference, accommodation,
special logistics
AI Agenda Manager
 Responsible for content of the conference
 Creates agenda and session objectives
 Coordinates content creation within AI team
 Collects needs of sessions and overall needs
 Designs atmosphere and flow for delegates
 Appointed in late December
 First agenda draft by end of January (after AI Re-
planning)
AI Project Manager
 Logistics responsible for AI team
 Works with Agenda Manager for session logistics
 Works with BD team for Partner Delivery logistics (Y2B and
partnership launches)
 Connection point between AI and CC
 Collects all information and needs from AI  communicates
to CC
 Agrees on final task execution and implementation with CC
 Appointed in end of December
 Once selected, is the main contact with the CC for specifics
 (AI Conference Responsibles VP F/VP BD are responsible for
communication Project Manager is selected)
Stakeholders involved in ILMs
1. Conference Committee
Role:
1. Organizing the ILM from all perspectives.
2. Delegate support to the ILM.
3. Selling to Partners.
4. Fulfilling AI needs/BD.
5. Ensuring logistics support to make ILM happen.
6. Working with project managers for logistical needs.
Main Interests:
1. Delegate Satisfaction.
2. Profit.
3. Good positioning for conference.
4. Great team/member experience.
5. Fulfilling AI objectives for the ILM.
Main Investments:
1. Time: 2 years preparation.
2. HR: 1 CCP – 2 years.
8 CCVPs (approx.) – 1.5 year – 2 years.
10-12 TLs (approx.) – 1 year.
20-40 Teamsters – ½ year.
3. Finances: Flight tickets, transportation,
operational costs, personal investments, AI access, AI
flights, special events, IM equipment, special quests, CC
access, logistics.
Main Revenues:
1. Delegate fees
2. Partners (Day 0, special events, Y2B)
3. MC/LC Support
4. Government
5. Side events
6. Parties
7. Merchandise
Other key characteristics:
- Bad transition
- Lack of understanding of the reality
- No clear communication with AI
2. Hosting Entity/MC
Role:
- Recruiting CCP.
- Enrolment in CCVP recruitment.
- Getting local talents to CC.
- Governing CC performance.
- Representing CC in global plenary/reporting.
- Supervisory Group management.
- Government Relations representation.
- Sales support.
Main interests:
- Revenue generation.
- Public Relations in the student market.
- Public Relations in corporate market.
- Positioning in the network (AIESEC).
- Contribution to global plenary.
Main investments:
- HR: Sacrificing best talents to conference management,
MC responsible on the conference.
- Finance: Initial investment, strategic reserves, salaries,
accommodation, CC office.
- Time: 2 years, transition across CCs, reporting to
plenary/nationally-globally.
Other key characteristics:
-Lack of Framework of accountability between CC and MC.
3. AIBD
Role:
- Ensuring the delivery of all the services to global partners
during conferences.
- External Representation.
- External Satisfaction.
Main interests:
- Satisfaction of global partners.
- Future partners satisfaction.
- Delegate satisfaction.
Main revenues:
- Partners launches.
- Partners lounges.
- Y2B.
- Dinners.
- Co-sales.
Main Investments:
- BD team travel and accommodation expenses.
- Materials needed for the delivery (“Y2B, launces).
- Time to deliver partnerships and coaching to C.C.
- Partners’ expenses during ILMs, speakers, etc.
Other key characteristics:
- Invite new guests that can be possible new partners.
- Work in the external representation with AIVP PR.
- Lack of clarity of the role in delivery of global partners
between CCER and AIBD Team.
4. Agenda Manager
Roles:
That the objectives of ILM are met.
Main interests:
- Agenda delivery.
- Delegates satisfaction and participation.
Main investments:
- HR: FACIs, CEEDers, Support from OC.
- Time: Full time on site (20 days)
- Finance: CEEDer experience, extra logisticcs, IT.
Main Revenue:
- CC Budget 1000-3000 euro.
- ILM Fund for extra logistics.
Other key characteristics:
- Dependent on CC HR .
- Too long decision making on session logistics
(Agenda Manager, Project Manager, CCP…).
- No clear HR CC allocation to make the
communication efficient.
- No alignment with Day 0 (Context or content).
5. Project Manager
Role:
- Connect AI team and the CC in terms of logistical
needs to deliver content.
- Ensure AI has all the requirements fulfilled to deliver
desired content.
Main interests:
- CC fulfills the logistical demands of AI.
- CC flexibility when it comes to making requests.
- AI has everything they need to deliver.
Main investments:
- 50% or more of working time 1 month before the ILM
with increasing tendency.
- 100% working time from day -10 until the end of the
conference.
Other key characteristics:
- Unclear JD division.
- Selected very last minute.
- Struggling with understanding and clear JD division of
the CC.
6. Global Partners
Role:
- To represent the company, promote the services that they
offer to youth and brand, exchange opportunities with
them, recruit youth talent and brand.
Main investments:
- HR: CEO or relevant manager + GC + local manager.
- Time: 1 months before to prepare launch + conference days.
- Money: Travel cost, sponsorship cost, extra cost (give-aways,
special requests), accommodation.
Main interests:
- Branding.
- Motivate youth to apply for X opportunities with them to
select and retain best talent.
- Network with other global talents.
- Access to youth in general.
Main revenues:
- Get best talent of AIESEC applying for their X.
- Marketing.
- Good image of the brand between youth.
- Network opportunities with other global partners or
national partners.
Other key characteristics:
- Need to have an special service.
- His/her impression about the conference is crucial for the
sustainability of the partnership.
- Information about the service since a GC perspective is
different.
Delegate
Role:
- Participate in global network, bringing own contribution
and inputs.
- Decide and learn how to lead the organization.
- Be on the same page with the global network in terms of
direction of the organization.
- Take main decisions for leading the organization forward.
Main interests:
- Connect with the network.
- Learn from others and main direction and strategies.
- Discover and learn about their leadership skills.
- Represent own entity in the global network.
Revenue:
- Total cost sharing.
Main investments:
Financial: Delegate fee + transportation + insurance.
Time: During conference + maybe preparation in advance.
Other key characteristics:
- Expectations.
Global Plenary
Role:
Decision making, host selection, ILM reserve fund/ GP investments, assessing progress and possibility of ILM
to happen, discharge, compendium/Subcommittee mandate, cost sharing.
Main interests:
- ILM purpose and objectives fulfilled.
- Sustainability of ILMs (For hosting entity, AI, global funds).
- Safety and risks of ILMs, delivery for global organization.
- External engagement.
- Decision making.
- Participation of the network.
Main investments:
- TCS.
- Participation from MC Budgets.
- Emergencies.
Main Revenues:
- Surplus of ILM reserve fund.
Other key characteristics:
- Low understanding on process.
Thank you!

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Understanding the ilm business

  • 1. Understanding the ILM Business ILM Strategic meeting 28th April to 1st May, Rotterdam
  • 2. Objectives  Understand the stakeholders involved  Understand what it means for AI to engage with the network and to drive towards midterm ambitions  Understand the AI BD involvement and what it means for AIESEC’s Global sustainability  Understand the different connections between CC, Plenary, AI in terms of cost sharing and revenue generation
  • 3. Session Flow • Identify Stakeholders • Get inputs from Stakeholders – PR, Project Manager, Agenda Manager, BD/Global Partners – MCPs/Delegates – CC – Host Entity • Financial Overview: Plenary, CC, AI • BD Financial Ecosystem – target, where money comes from, connection to ILMs • Stakeholder Mapping • Draw connections – Example: CC is delivery capacity for BD, but no revenue source from BD – What are the connection points and who is dependent on what? • Does financial sharing of costs reflect stakeholder map? – What is funded by AI/plenary – What is exact meaning/logic behind? – Where is the responsibility of the CC for providing the space?
  • 5. IPM “Stakeholders” Internal • MCP currents • MCP elects • AI • CC • Agenda Manager • Project Manager • CEEDers • Chair(s) • International Control Board (ICB) • Finance & Legal Board (FLB) • Internal Auditors External • Global Partners – Senior HR/CEOs – Global Coordinators • AI Supervisory Group • External Facilitators • Y2B Guests – Speakers, Panelists, Moderators • Invited Special Guests • Sponsors
  • 7. BD Ecosystem • Engagement Points – Partnership Launches – Y2B – Partners Dinner – Partners Lounge • Costs – CC: domestic transportation, venue costs – AI: investments into Y2B delivery – Partners: Partners dinner, travel to conference, accommodation, special logistics
  • 8. AI Agenda Manager  Responsible for content of the conference  Creates agenda and session objectives  Coordinates content creation within AI team  Collects needs of sessions and overall needs  Designs atmosphere and flow for delegates  Appointed in late December  First agenda draft by end of January (after AI Re- planning)
  • 9. AI Project Manager  Logistics responsible for AI team  Works with Agenda Manager for session logistics  Works with BD team for Partner Delivery logistics (Y2B and partnership launches)  Connection point between AI and CC  Collects all information and needs from AI  communicates to CC  Agrees on final task execution and implementation with CC  Appointed in end of December  Once selected, is the main contact with the CC for specifics  (AI Conference Responsibles VP F/VP BD are responsible for communication Project Manager is selected)
  • 10. Stakeholders involved in ILMs 1. Conference Committee Role: 1. Organizing the ILM from all perspectives. 2. Delegate support to the ILM. 3. Selling to Partners. 4. Fulfilling AI needs/BD. 5. Ensuring logistics support to make ILM happen. 6. Working with project managers for logistical needs. Main Interests: 1. Delegate Satisfaction. 2. Profit. 3. Good positioning for conference. 4. Great team/member experience. 5. Fulfilling AI objectives for the ILM. Main Investments: 1. Time: 2 years preparation. 2. HR: 1 CCP – 2 years. 8 CCVPs (approx.) – 1.5 year – 2 years. 10-12 TLs (approx.) – 1 year. 20-40 Teamsters – ½ year. 3. Finances: Flight tickets, transportation, operational costs, personal investments, AI access, AI flights, special events, IM equipment, special quests, CC access, logistics. Main Revenues: 1. Delegate fees 2. Partners (Day 0, special events, Y2B) 3. MC/LC Support 4. Government 5. Side events 6. Parties 7. Merchandise Other key characteristics: - Bad transition - Lack of understanding of the reality - No clear communication with AI
  • 11. 2. Hosting Entity/MC Role: - Recruiting CCP. - Enrolment in CCVP recruitment. - Getting local talents to CC. - Governing CC performance. - Representing CC in global plenary/reporting. - Supervisory Group management. - Government Relations representation. - Sales support. Main interests: - Revenue generation. - Public Relations in the student market. - Public Relations in corporate market. - Positioning in the network (AIESEC). - Contribution to global plenary. Main investments: - HR: Sacrificing best talents to conference management, MC responsible on the conference. - Finance: Initial investment, strategic reserves, salaries, accommodation, CC office. - Time: 2 years, transition across CCs, reporting to plenary/nationally-globally. Other key characteristics: -Lack of Framework of accountability between CC and MC. 3. AIBD Role: - Ensuring the delivery of all the services to global partners during conferences. - External Representation. - External Satisfaction. Main interests: - Satisfaction of global partners. - Future partners satisfaction. - Delegate satisfaction. Main revenues: - Partners launches. - Partners lounges. - Y2B. - Dinners. - Co-sales. Main Investments: - BD team travel and accommodation expenses. - Materials needed for the delivery (“Y2B, launces). - Time to deliver partnerships and coaching to C.C. - Partners’ expenses during ILMs, speakers, etc. Other key characteristics: - Invite new guests that can be possible new partners. - Work in the external representation with AIVP PR. - Lack of clarity of the role in delivery of global partners between CCER and AIBD Team.
  • 12. 4. Agenda Manager Roles: That the objectives of ILM are met. Main interests: - Agenda delivery. - Delegates satisfaction and participation. Main investments: - HR: FACIs, CEEDers, Support from OC. - Time: Full time on site (20 days) - Finance: CEEDer experience, extra logisticcs, IT. Main Revenue: - CC Budget 1000-3000 euro. - ILM Fund for extra logistics. Other key characteristics: - Dependent on CC HR . - Too long decision making on session logistics (Agenda Manager, Project Manager, CCP…). - No clear HR CC allocation to make the communication efficient. - No alignment with Day 0 (Context or content). 5. Project Manager Role: - Connect AI team and the CC in terms of logistical needs to deliver content. - Ensure AI has all the requirements fulfilled to deliver desired content. Main interests: - CC fulfills the logistical demands of AI. - CC flexibility when it comes to making requests. - AI has everything they need to deliver. Main investments: - 50% or more of working time 1 month before the ILM with increasing tendency. - 100% working time from day -10 until the end of the conference. Other key characteristics: - Unclear JD division. - Selected very last minute. - Struggling with understanding and clear JD division of the CC.
  • 13. 6. Global Partners Role: - To represent the company, promote the services that they offer to youth and brand, exchange opportunities with them, recruit youth talent and brand. Main investments: - HR: CEO or relevant manager + GC + local manager. - Time: 1 months before to prepare launch + conference days. - Money: Travel cost, sponsorship cost, extra cost (give-aways, special requests), accommodation. Main interests: - Branding. - Motivate youth to apply for X opportunities with them to select and retain best talent. - Network with other global talents. - Access to youth in general. Main revenues: - Get best talent of AIESEC applying for their X. - Marketing. - Good image of the brand between youth. - Network opportunities with other global partners or national partners. Other key characteristics: - Need to have an special service. - His/her impression about the conference is crucial for the sustainability of the partnership. - Information about the service since a GC perspective is different. Delegate Role: - Participate in global network, bringing own contribution and inputs. - Decide and learn how to lead the organization. - Be on the same page with the global network in terms of direction of the organization. - Take main decisions for leading the organization forward. Main interests: - Connect with the network. - Learn from others and main direction and strategies. - Discover and learn about their leadership skills. - Represent own entity in the global network. Revenue: - Total cost sharing. Main investments: Financial: Delegate fee + transportation + insurance. Time: During conference + maybe preparation in advance. Other key characteristics: - Expectations.
  • 14. Global Plenary Role: Decision making, host selection, ILM reserve fund/ GP investments, assessing progress and possibility of ILM to happen, discharge, compendium/Subcommittee mandate, cost sharing. Main interests: - ILM purpose and objectives fulfilled. - Sustainability of ILMs (For hosting entity, AI, global funds). - Safety and risks of ILMs, delivery for global organization. - External engagement. - Decision making. - Participation of the network. Main investments: - TCS. - Participation from MC Budgets. - Emergencies. Main Revenues: - Surplus of ILM reserve fund. Other key characteristics: - Low understanding on process.

Editor's Notes

  1. Note: cost center method for ILM “production” ?
  2. General understandingDetailed working out – give to task forceStakeholders, financials, draw connections with the financialsCompare this with org and business modelIs this sustainable?What should change?  list it for task forces
  3. General understandingDetailed working out – give to task forceStakeholders, financials, draw connections with the financialsCompare this with org and business modelIs this sustainable?What should change?  list it for task forces