Birgitta Curtin, Burren Smokehouse and Paul McGurran, Optiflow
This is uploaded via the Near Future Slideshare account to make it publicly available and follows on from Keith Bohanna, one of our principals, putting the panel of this Enterprise Ireland event together.
Birgitta shares the story of her eCommerce journey of over a decade and what her plans for the next 2 years are.
"How to Open an Online Shop" Seminar hosted by Shopline at The Crafties on 8 Feb 2014.
Shopline is the easiest way to open an online shop. No coding required. Great themes that look good on both web and mobile.
www.shoplineapp.com
Questions? Contact Fiona at fiona@shoplineapp.com
How visual merchandising can increase retail profit with a hot spot fixtureAnoop Ashok
Hot spots are the ones- which get the heaviest foot traffic and results in most retail stock turns. Retailers can decide the type of products, number of items and fixtures, category of products to be included in a hot spot with the help of a planogram software.
Visual merchandising tips for effective cosmetics merchandisingAnoop Ashok
Visual merchandising tactics will help retailers to convey the right information about products to customers. The type of your store layout, fixtures, and product placement will say a lot about your store and its brand identity. This helps retailers to differentiate from their largest competitors.
"How to Open an Online Shop" Seminar hosted by Shopline at The Crafties on 8 Feb 2014.
Shopline is the easiest way to open an online shop. No coding required. Great themes that look good on both web and mobile.
www.shoplineapp.com
Questions? Contact Fiona at fiona@shoplineapp.com
How visual merchandising can increase retail profit with a hot spot fixtureAnoop Ashok
Hot spots are the ones- which get the heaviest foot traffic and results in most retail stock turns. Retailers can decide the type of products, number of items and fixtures, category of products to be included in a hot spot with the help of a planogram software.
Visual merchandising tips for effective cosmetics merchandisingAnoop Ashok
Visual merchandising tactics will help retailers to convey the right information about products to customers. The type of your store layout, fixtures, and product placement will say a lot about your store and its brand identity. This helps retailers to differentiate from their largest competitors.
Turbo Charge Your Internet Business from Paul Avins of The Wealth Accelerators our guest expert on ChrisAndSusan.TV
If you would like to see the replay of the webshow just register for your own personal invitation at http://chrisandsusan.tv
The New Factory Thinker: Re-Wiring Our Minds For Success In Today's Disrupted...Bill Bishop
Is your business ready for the future? In this presentation, Bill Bishop explains why a new way of thinking about business—New Factory Thinking—is necessary to succeed in today's disrupted marketplace.
Emailforum 2009 Brussels Presentation - Challenges of e-marketeersCopernica BV
It's not about e-mailmarketing. It's about you, and your relations. What challenges do e-marketeers face nowadays and how can you act to them? This presentation contains practical tips and cases that work!
Two Worlds Collide: Bringing the Category Captain Model to E-commerceMichael Stich
As consumers search for additional savings by expanding the kinds of products they buy online, both suppliers and retailers are rushing into E-commerce. This creates opportunities and challenges for both sides as they decide what to sell online, how to sell with distinction, how to work together…and how to measure success.
Bridge Worldwide will outline best practices in E-commerce today, focusing on the principles and strategies that lead to wins—and defining a new type of retailer/supplier collaboration for those
looking to sell directly to the consumer.
ISPO Academy Munich 2015 - International E-Commerce Strategies for BrandsHenning Heesen
Today´s brands are coping with traditional distributing agreements versus new channels like e-commerce and social media.
Salesupply supports over 350 brands and merchants globally with their e-commerce strategy, fulfillment and marketing activities.
In this presentation, that was presented at the ISPO 2015 in Munich we show the international challenges of brands, examples of good and bad web shops and 3 e-commerce strategies that brands can adapt to monetize their existing brand value or grow international.
Trade Show Sales - How Do You Stack Up? Test YourselfStacey Woods
Watch our slideshow to gauge how your trade show sales execution stacks up vs.best-in-class performers.
We assess trade show excellence in 4 dimensions, and you can rate yourself against a number of factors in each of the following:
1. Pre-show marketing
2. Booth experience
3. Sales execution
4. Post-show follow-up
The Ultimate Ecommerce Q1 Survival Webinar - NordicsNosto
Explore the season’s 10 most common revenue damaging issues and learn about tried and tested recommendations to deal with them through real-life examples.
Trade marketing is the process of marketing a manufacturer’s products or services to distributors and
retailers, who then go on to range the product in retail stores or online and sell to the consumer. It is
a form of B2B marketing that requires trade marketing professionals to ensure the product or service
is the most attractive proposition possible to the retailer.
Your Email Marketing campaigns have a goal: to bring ROI. To reach this goal, Relevance is key. And Relevance comes from Data. Let’s look at the way to connect this Data to your campaigns, in order to perform better.
Turbo Charge Your Internet Business from Paul Avins of The Wealth Accelerators our guest expert on ChrisAndSusan.TV
If you would like to see the replay of the webshow just register for your own personal invitation at http://chrisandsusan.tv
The New Factory Thinker: Re-Wiring Our Minds For Success In Today's Disrupted...Bill Bishop
Is your business ready for the future? In this presentation, Bill Bishop explains why a new way of thinking about business—New Factory Thinking—is necessary to succeed in today's disrupted marketplace.
Emailforum 2009 Brussels Presentation - Challenges of e-marketeersCopernica BV
It's not about e-mailmarketing. It's about you, and your relations. What challenges do e-marketeers face nowadays and how can you act to them? This presentation contains practical tips and cases that work!
Two Worlds Collide: Bringing the Category Captain Model to E-commerceMichael Stich
As consumers search for additional savings by expanding the kinds of products they buy online, both suppliers and retailers are rushing into E-commerce. This creates opportunities and challenges for both sides as they decide what to sell online, how to sell with distinction, how to work together…and how to measure success.
Bridge Worldwide will outline best practices in E-commerce today, focusing on the principles and strategies that lead to wins—and defining a new type of retailer/supplier collaboration for those
looking to sell directly to the consumer.
ISPO Academy Munich 2015 - International E-Commerce Strategies for BrandsHenning Heesen
Today´s brands are coping with traditional distributing agreements versus new channels like e-commerce and social media.
Salesupply supports over 350 brands and merchants globally with their e-commerce strategy, fulfillment and marketing activities.
In this presentation, that was presented at the ISPO 2015 in Munich we show the international challenges of brands, examples of good and bad web shops and 3 e-commerce strategies that brands can adapt to monetize their existing brand value or grow international.
Trade Show Sales - How Do You Stack Up? Test YourselfStacey Woods
Watch our slideshow to gauge how your trade show sales execution stacks up vs.best-in-class performers.
We assess trade show excellence in 4 dimensions, and you can rate yourself against a number of factors in each of the following:
1. Pre-show marketing
2. Booth experience
3. Sales execution
4. Post-show follow-up
The Ultimate Ecommerce Q1 Survival Webinar - NordicsNosto
Explore the season’s 10 most common revenue damaging issues and learn about tried and tested recommendations to deal with them through real-life examples.
Trade marketing is the process of marketing a manufacturer’s products or services to distributors and
retailers, who then go on to range the product in retail stores or online and sell to the consumer. It is
a form of B2B marketing that requires trade marketing professionals to ensure the product or service
is the most attractive proposition possible to the retailer.
Your Email Marketing campaigns have a goal: to bring ROI. To reach this goal, Relevance is key. And Relevance comes from Data. Let’s look at the way to connect this Data to your campaigns, in order to perform better.
Doubling your E-Commerce profits | Pirate SkillsPirate Skills
E-Commerce is one of the most fun and instructive playgrounds for us growth marketers. Experiments result in precise and monetary outcomes within days. Customers often pay faster than ad platforms want to get paid, which leads to quick cashback cycles.
I remember when I managed the Facebook Ads for Klarheit, a physical coaching calendar. We agreed on a 5000 Euro monthly ad budget but decided that any sales profits can be used for more ads. The idea of a maximum monthly budget became obsolete quite quickly since we used the same Paypal account to receive and spend money. Every calendar sale in our Facebook Lead Ads funnels made an average profit of 10 Euro, resulting in a fast-growing Paypal account. We stopped talking about budgets. ;)
Over the past four years, we have tested a gazillion of growth marketing tactics in the E-Commerce arena. We want to share 15 tactics that have proven themselves in the real world over and over again. We will range from ways to build more engaging creatives to B2C email funnels and the perfect product ad campaign structure. Over the next five parts of this series, we will dive deep into applying these 15 tactics in your online shop or online sales process.
Slides from the Marketing workshop at An Grianan Hotel presentedby Suzanne Hill on Behalf of Donegal County Enterprise Board during Enterprising Donegal Business Week 2011
Elad goldenberg: How to Develop your eCommerce StrategyElad Goldenberg
How to Develop your eCommerce Strategy
The 3 verticals of strategy:
1 - The Offering: What?
2 - The Experience: How?
3 - Marketing Channel: To Whom and Where?
Newest strategies, leading companies and useful tips.
Enjoy,
Elad
Similar to Burren Smokehouse, Maximising Online Sales Potential (20)
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
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Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
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2. Overview
1. Burren Smokehouse – Our Story So Far
2. New Thinking / New Approach
3. 7 Ways to Improve Online Sales / Conversion
4. Review Innovation & Good Practice
- Examples of Online Product Merchandising
Presentation Overview
4. Current Homepage – Growing International Online Sales:
Trading in France, Germany, Switzerland, Austria & USA
5. Always Start with Customer Needs in Mind
SERVICE
QUALITY
Developing International Online Sales
PRODUCT
MERCHANDISING
INTERACTIVE
MARKETING
DESIGN &
BRAND
USER
EXPERIENCE
MULTILINGUAL
LOCALISATION
International Online Sales Building Blocks
28. What are the important points for consideration?
Key Points
• Focus on Online Product Merchandising
• Consider Localisation & Multi-Lingual Checkout Options
• Partner with eCommerce Agency with Track Record
• Ability to grow new & repeat Visitor Volume (SEO/ PPC)
• Understand the Power of Selling to Existing Customers
• Consider Online Buyers Club & Subscription Model
Growing International Online Sales