Just a brief assignment for an online course

1. ASSIGNMENT 2
Shopper marketing & Atmosphere
importance

2. Atmosphere is important: it
communicates what your brand
stands for, be it a coffee place or
a hair salon

3. SHOPPER MARKETING IS
MORE FUN HOWEVER.
DID YOU KNOW THAT:
- Up to 75% of shoppers make their
final purchase decision in-store
- Shoppers are time-starved
- Shoppers are often on ‘auto-pilot’

4. DID YOU KNOW THAT LOGICAL
ADJACENCIES CAN INCREASE
‘BASKET SPEND’ BY UP TO ~200% ?
That’s why you see this in stores:

5. MIND CAN ASSIMILATE ONLY
5 PIECES OF INFORMATION
AT A TIME
Therefore well familiar shapes and
colours are used extensively:

6. DISCONTINUITY CREATES
TRIGGERS IN-STORE
Hence all the unexpected displays
like this Louis Vuitton shopping
window in West London:

7. THANK YOU!