Wittenstein AG is a German manufacturer of mechatronic drive systems that has invested in digitalizing its production processes according to Industry 4.0 principles. It has converted its intralogistics system from fixed "milk run" delivery routes to on-demand routes optimized through digital mapping of order statuses and real-time vehicle routing. Barcodes have been applied throughout the factory to digitally represent production information. Initial tests show the new digital milk run routes can achieve up to 50% greater efficiency by reducing transport needs based on current production demands. Wittenstein views digitalization and Industry 4.0 technologies as key to remaining competitive through greater production transparency, flexibility and optimization.