- Cédric Hüsler is the Director of Product Marketing at Day Software, which provides web content management software. - He gave a presentation on agile web marketing and live demonstrated their CQ5 content management platform. - He discussed how their software provides a scalable solution for managing large volumes of content and users on a global scale. - Hüsler emphasized that Day Software invests in open standards for content and the cloud to provide flexibility and future-proof solutions.

1. New
recipes
for the ever
growing Cédric Hüsler
content cloud
Business Cloud 9 Summit - Dec 2009 - London
Photo CC by Zoe

2. Cédric
Cédric Hüsler
Marketing
Directo r of Product
er
Cédric Hüsl
.com
cedric@day
@keepthebyte
In Web Content Management since 1999.

3. Headquarter in Basel [Switzerland] and Boston [US]
Founded 1993 - publicly traded since 2001 [DAYN]
World-wide 130 employees
+200 customers

4. Agenda
5min Agile Web Marketing
15min Live Presentation of CQ5
15min Real-world scalability challenge
15min Open Standards for the Content Cloud
10min Questions & Answers

5. [we are talking “Websites” now]
A Website should?

6. Rock!

7. Content Makes Leads
Leverage creative freedom
Accommodate user groups
Agility?

8. Less numbers

9. ... more vanity.

10. Site Systems
Owner
CMO CIO
Business IT
Authors Developer

11. demo
Online
Customere Marketing Customernt
Experienc Platform Engageme
Social
WCM DAM Collab
Applications

12. IRRESISTIBLE PREMIUM
BRANDING MISSION
10k Authors 100 GB 53 Servers 6 TB
COMPLETE SCALE
REACH TRUST
Migration of 14 legacy
6.7Mio Unique Users/m systems into 1

13. 4000 mil
2000 mil
0 mil
Jan April July
How many do I order in January?

14. idle=cost
Nov-Dec ‘08 Nov-Dec ‘09
Keep costs in line with .

15. Is the talking about you?

16. Servers : Sysadmin
1:10 - 1:20 1:50 1:1000

17. Case Studies
Full slide set on: http://www.slideshare.net/meshachjackson/ignite-zurich-newsweek

18. Price
Amazon Cloud
> $15k / mo + > $5k setup
Data Center
< $20k / mo + $300k setup
Full slide set on: http://www.slideshare.net/meshachjackson/ignite-zurich-newsweek

20. http://2010.newsweek.com
- over 1M visitors in less than 20 hours since go-live
- 5M page views in one day

21. IT Procurement
Process?

22. Source datacenterknowledge.com

25. Do you do real-world
load testing?
=

26. Standardized Content Infrastructure
Connector
Connector Content
Repository
Platform
JCR Compliant Connector
Connector
CRX cloud
edition

27. The Reality of ECM
DM sWCM
tatic requires
websites DAM jdk1.3
Win32 1998
WF WF TCL
2000 Borlanid
Java EJB 2.0 WF elph
D
compiler no-linux
eol support Acquired
requires Repository in 99’
Repository
IIS 5 Repository
develop
1985 Acquired left er
C/C++ in 96 ’

28. Content
Management
Standards
- CMIS
- JCR
http://jonontech.com/2009/11/26/cmis-jcr-and-osgi-for-idiots/

29. Your data model is going to be...
...WRONG.
it is ju
mat t st a
er of
time

30. A Content Repository!?
CONTENT REPOSITORY
FEATURES OF AN FEATURES OF A
RDBMS FILESYSTEM
Transactions, Query, Structure, Integrity Binaries, Hierarchy, Locking, Access Control
+
ALL THE OTHER
GOOD STUFF
YOU ALWAYS WANTED
Unstructured, Versioning, Full-text,
Multi-Value, Sort-Order, Observation
JSR-170 & JSR-283

31. RESTification
of Data

32. http://maps.google.com/maps?
f=q&source=s_q&hl=en&geocode
=&q=Barf%C3%BCsserplatz,
+Basel&sll=47.46217,8.06375&ssp
n=0.540356,1.098633&ie=UTF8&hq
=&hnear=Barf%C3%BCsserplatz,
+Basle,+Switzerland&z=16
vs.
http://map.search.ch/basel/barfuesserplatz

33. .../product.jsp?id=12346
Mistake 1 : Mistake 2: Mistake 3:
Addressing the .jsp? What the
“Script” heck? Does it have a name?
/cars/audi/s4.details.html
your IA what to display format -
? what a PDF?

34. Investments in Megatrends.
The Cloud
Open Source
Web & Content Standards

35. What do you think?
Photo by Thomas Hawk

36. ( ...more information on
http://www.day.com )
Agility Matters.
For Business, For Authors, For Developers, For Infrastructure
Cédric Hüsler
( cedric@day.com )