The document discusses the global gaming industry's projected growth, with mobile and online gaming expected to dominate the market by generating substantial revenue. It emphasizes the importance of engaging gameplay over high-quality graphics, especially in mobile games, along with various monetization strategies such as in-app purchases and advertisements. Additionally, it highlights the gaming landscape in Iran, including user demographics and the online distribution of games.

1. Alireza Ranjbar Shourabi

2. If
Perfection is just the next limit,
Then
Stand behind,
Watch the ground,
Step beyond.
Else
Stay positive,
Spend your time doing what you do.

3.  Alborz High school
 Electrical engineer - IUST
 AI & Robot programming
 3D Animation
 Project Management
 Game Development
 Game Design
 Game Business
 Gamification

5.  What has worked for us?
 What is building up NOW?
 What can make a Future?

6. 2017, the same year that IDC forecasts
digital PC/Mac revenues to reach $24 billion,
the entire global games business could be
worth more than $100 billion. Mobile and
online gaming is becoming such a huge force
worldwide that it could grow at a compound
annual growth rate of 23.6 percent,
ultimately accounting for about 60 percent
of software market share in 2017 while
generating $60 billion of the predicted $100
billion for the overall industry.

8.  Knowing the past, monitoring present and
predicting future
 Numbers, Charts and Infographics …
 What do we get from Numbers?

22. 2012 2013 2014

24. 2012 2013 2014

25. 2012
2013
2014

26.  Unlike previously popular games that had
high-quality 3D graphics, games that are
now succeeding on mobile devices are
fun, engaging, and usually have a social
aspect. In these new games,
communication matters more than
graphics. If people can play with others in
your game, that’s more important than
having super 3D models.

31.  Direct Sell
 Powerful company
 Hit Titles
 In-App purchase
 Can be free
 Advertisement
 Free

32.  Rovio
 Angry birds 2010  1m downlaods in 1 day
 Electronic Arts
 GameLoft
 Square Enix (20$)

35.  Registered Mobile Phones in IRAN (1393)
 74.9 % we have 64m mobile phones
 85% smart phones  Age under 40
 Using abilities ~ 50%
 Gamers in IRAN
 20 ~ 25m
 60% boys & 40% girls
 Statistics ???

36.  Cafébazaar
 Cando
 Myket
 Plazza
 Play-store
 Iran-apps
 Sibche
 Please !!! Release some statistics.

37.  Direct Sell
 Data Collection Apps 10m ~ 100m
 Games 2m ~ 10m
 IAB for Games
 Rumors 10’000t in 20’000 downloads
 Rumors 2m/d in over 200’000 downloads
 Advertisement in Games
 Local  Adad.ir CTR  1~2%
 International 100$ ~ 20’000$

38.  Choose quality / quantity
 Start Marketing within production phase
 Know your revenue channel (Design)
 In every 10 app uploaded  1 seen
 In every 10 app seen  1 sells to profit
 In every 10 app sells  1 can go viral

39.  Target Cultures

40.  Consider Age and Gender

41.  Select genre wisely!

42.  Have something for hardcore gamers

48.  Gamification
 2D/3d game-specific art
 OS external relation plug-ins
 Promotion agency
 Marketing agency
 Consultant ( Art , Tech , Idea )
 Quality testing
 Source Code (for Re-skinning)

50.  Entertainment Software Association
 Mobile Game ARCH
 Delloite
 TapJoy
 Neomobile
 GameIndustry.biz
 Gamasutra
 GameSpot
 Annual reports of Int. App Markets

51. Info@ARSHstudio.com