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Fundraising Tips
for (Women)
Entrepreneurs
#womenentrepreneur
July 23, 2014
Agenda
• Pitch deck fundamentals
• Funding sources
• Helpful tips
• Q&A
Pitch Deck Overview
3
• Keep it simple (8-10 pages, 24-30 font)
• No excel spreadsheets (save for diligence)
• If you can replace words with a simple
graphic, do it
• Test your pitch by pitching to 10 people and
asking them to describe your company in 1
sentence
Tagline: Ideally 10 words or less
Investor Deck
Month Year
4
Logo
The Problem
What problem are you trying to solve?
5
• Simple picture/graphic always helpful
• If this is not a commonly understood industry, start by
giving audience context
Your Solution
How is your company going to fix this
problem?
6
Why your team is the right team
Name, Title
• Accomplishments
• Relevant previous
roles (logos ok)
7
Name, Title
• Accomplishments
• Relevant previous
roles (logos ok)
Next key hire, title
(if relevant)
Strategic Advisors
(if relevant)
What is The Market Opportunity?
Differentiate between
• TAM: Total Available Market
• SAM: Serviceable Addressable Market
• SOM: Serviceable Obtainable Market
8
Business Model
• How you will make money
• How you are pricing your product
• How you will acquire customers*
9
• Cost to acquire (ideally trending down as you get more targeted)
• Process to acquire sales (channel, learnings)
• Sales pipeline (if B2B)
• Lifetime value
Traction to date
What metrics matter to your business?
10
$Y RevenueX Users Z Transactions
• Additional Key Performance Indicators (KPIs) could be average time on site, %
repeat users, % paying customers, # letters of intent from B2B customers, etc.
Why your company is special
11
Dimension 1
Dimension2
Feature Feature Feature Feature
• Have a holistic list of competitors
• Consider indirect or future competitors
Investing Details: Call to Action!
12
• Size of your round (raising $500K)
• Terms of your round (cap/valuation)
• What you’ve raised so far (raised $250K)
• Top three things the money will be used for
• Background of lead investors or other
strategic investors (if relevant)
Agenda
• Pitch deck fundamentals
• Funding sources
• Helpful tips
• Q&A
Sources of capital
Founders
Company
Revenue
Friends &
Family
VCs &
Angels
Other
• Very high risk
• Already investing “sweat equity”
• “Bootstrapping”
• How long before profitable / break even?
• Most expensive capital to raise
• How will you feel if you fail?
• Not the default
• Gives away equity / control
• Bank loans, government grants,
business plan competitions, venture
debt, strategic investors
14
Ways to value a company
15
% of equity
diluted
VC Method
• Raise $X needed for 12-18 months
• Each round, typical dilution = 20-25%
• $X ÷ Post Money Valuation = 20-25%
• Estimate company acquisition price
• Reverse engineer today’s value based on
VC’s required returns
Berkus
Method
• Good Idea: $500K
• Working Prototype: +$500K
• Quality Management Team: +$500K
• Strategic Relationships: +$500K
• Product Rollout or Sales: +$500K
Agenda
• Pitch deck fundamentals
• Funding sources
• Helpful tips
• Q&A
Fundraising tips
• Let the best pitcher pitch
• Know your numbers really well
• Approach fundraising like a job search –
be targeted and do your research
• Pitch the company, not the product
Questions?
Angela Lee
www.37angels.com
@37angelsNY
Sirk Roh
www.earlygrowthfinancialservices.com
@EarlyGrowthFS

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Fundraising Tips for Women Entrepreneurs

  • 2. Agenda • Pitch deck fundamentals • Funding sources • Helpful tips • Q&A
  • 3. Pitch Deck Overview 3 • Keep it simple (8-10 pages, 24-30 font) • No excel spreadsheets (save for diligence) • If you can replace words with a simple graphic, do it • Test your pitch by pitching to 10 people and asking them to describe your company in 1 sentence
  • 4. Tagline: Ideally 10 words or less Investor Deck Month Year 4 Logo
  • 5. The Problem What problem are you trying to solve? 5 • Simple picture/graphic always helpful • If this is not a commonly understood industry, start by giving audience context
  • 6. Your Solution How is your company going to fix this problem? 6
  • 7. Why your team is the right team Name, Title • Accomplishments • Relevant previous roles (logos ok) 7 Name, Title • Accomplishments • Relevant previous roles (logos ok) Next key hire, title (if relevant) Strategic Advisors (if relevant)
  • 8. What is The Market Opportunity? Differentiate between • TAM: Total Available Market • SAM: Serviceable Addressable Market • SOM: Serviceable Obtainable Market 8
  • 9. Business Model • How you will make money • How you are pricing your product • How you will acquire customers* 9 • Cost to acquire (ideally trending down as you get more targeted) • Process to acquire sales (channel, learnings) • Sales pipeline (if B2B) • Lifetime value
  • 10. Traction to date What metrics matter to your business? 10 $Y RevenueX Users Z Transactions • Additional Key Performance Indicators (KPIs) could be average time on site, % repeat users, % paying customers, # letters of intent from B2B customers, etc.
  • 11. Why your company is special 11 Dimension 1 Dimension2 Feature Feature Feature Feature • Have a holistic list of competitors • Consider indirect or future competitors
  • 12. Investing Details: Call to Action! 12 • Size of your round (raising $500K) • Terms of your round (cap/valuation) • What you’ve raised so far (raised $250K) • Top three things the money will be used for • Background of lead investors or other strategic investors (if relevant)
  • 13. Agenda • Pitch deck fundamentals • Funding sources • Helpful tips • Q&A
  • 14. Sources of capital Founders Company Revenue Friends & Family VCs & Angels Other • Very high risk • Already investing “sweat equity” • “Bootstrapping” • How long before profitable / break even? • Most expensive capital to raise • How will you feel if you fail? • Not the default • Gives away equity / control • Bank loans, government grants, business plan competitions, venture debt, strategic investors 14
  • 15. Ways to value a company 15 % of equity diluted VC Method • Raise $X needed for 12-18 months • Each round, typical dilution = 20-25% • $X ÷ Post Money Valuation = 20-25% • Estimate company acquisition price • Reverse engineer today’s value based on VC’s required returns Berkus Method • Good Idea: $500K • Working Prototype: +$500K • Quality Management Team: +$500K • Strategic Relationships: +$500K • Product Rollout or Sales: +$500K
  • 16. Agenda • Pitch deck fundamentals • Funding sources • Helpful tips • Q&A
  • 17. Fundraising tips • Let the best pitcher pitch • Know your numbers really well • Approach fundraising like a job search – be targeted and do your research • Pitch the company, not the product