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PRACTICE
SAFE
CROWDFUNDING®
MARY JUETTEN @maryjuetten @traklight
Mary Juetten
Founder & CEO Traklight
@traklight
@maryjuetten
mejuetten@traklight.com
• Forbes, ABA Legal Tech Today,
StartupGrind Contributor
• 30 years business experience
• J.D., CPA, CA
• CfIRA, CFPA since 2012
• MSNBC, AZ PBS, SXSW V2V,
LAUNCH Speaker
Slides available on slideshare.net/Traklight
Additional resources – Traklight.com Resource page
Free Business Risk Assessment
Identify IP
Protect IP
Pick a Platform
Build Social Capital
Create a Pitch
Fundraising Approach
Identify and Protect IP
When? = Before you go public
Why? = how it works online,
business plan onlinebus
Strategies to Protect IP
Do It Yourself:
- USPTO.gov
- copyright.gov
Strategies to Protect IP
Hire a Professional:
- Attorney, Consultant,
LegalZoom, Rocketlawyer
Strategies to Protect IP
Secrets:
- Notary
- IP Vault
- Copyright software
PpPick a Platform:Cro
Federal Securities Equity
not yet legal instead: 20ish
states enacted | 20ish in
progress
- Reg A+ (June 19, 2015)S
Crowdfunding options
Pick a Platform:
Rewards Based
Rewards
Choose the best
platform for you.
Rewards
- All or nothing
(Example: Kickstarter)
- Remember Fulfillment
Issues
Rewards
- Percent based on type
(Example: Indiegogo)
CF Data: Popular Markets
Source: thecrowdfundingcentre.com, Mapping the State of the Crowdfunding Nation Jul-Sept 2014 Report
PreSell | Market Validation
A Tale of 2 Campaigns
Genetic Art
- T shirts
- Portraits
Channels
- Obsessed pet owner
- Animal organizations
Convert steel shipping containers into medical clinics
- cooling/heating installed
- most of medical equipment needs/electric and sink
- durable, quickly installed
Channels
- General PR & Mother’s Day launch
Lessons Learned
Try Again
Lessons Learned:
•Heavy PR
•Partnering
•Pre-selling
•Get it in Writing
•Sound Reward Structure
•No infringing
2nd attempt = success
Build Social Capital
Success is directly
related to social capital
• Quality not quantity
• Content is king
• Start early
Content is King
Expert, Blog, Speak,
Social Media, PR,
“Prime the Pump”
Create Pitch
Online
Campaign
Rewards: Be Realistic
No cap
Video: Problem,
Solution, Ask
Bonus: cause
Ignorance Is NOT A Defense
Be Careful:
Video, Copy, Music, Photos, etc
Read, Read, Read
Read license and
permission to use
Find your Crowd
Prepare, prepare, prepare
Read, read, read
*Applies for all fundraising
TOP THREE TIPS FOR
CROWDFUNDING*
Questions?
www.traklight.com
Mary Juetten
mejuetten@traklight.com
@traklight @maryjuetten

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Crowdfunding: How to Build a Successful Campaign

Editor's Notes

  1. Insert EGFS presenter.
  2. Screenshots of different people’s campaigns with examples of creative perks (t shirts, pre-orders, etc) . Kickstarter’s, IG’s logos. Rocket Hub, Rocket Ventures, Micro-ventures, Prosper Lending, Georgia CF (Business Intra-State Crowdfunding). Take screen caps of those platforms.
  3. Screenshot of a project. Find the “Coolest” (trademark) project.
  4. Kickstarter = all or nothing, Indiegogo = percent based on type, Be realistic = have realistic goals, and have realistic rewards. (From this year) Watch webinar by Brett from Indiegogo. On his slides, he talks about perks that people have offered that are hard to fulfill. Ex: autographed pictures. Custom thank you videos. Cap these “difficult” perks at X instead of leaving it open-ended/unlimited. (???Check out the LES slide reference???) Find other images similar to Brett’s but don’t copy.
  5. Kickstarter = all or nothing, Indiegogo = percent based on type, Be realistic = have realistic goals, and have realistic rewards. (From this year) Watch webinar by Brett from Indiegogo. On his slides, he talks about perks that people have offered that are hard to fulfill. Ex: autographed pictures. Custom thank you videos. Cap these “difficult” perks at X instead of leaving it open-ended/unlimited. (???Check out the LES slide reference???) Find other images similar to Brett’s but don’t copy.
  6. Just campaigns. DNA shirt doesn’t get to goal. G3box meets their goal. Lessons learned on a slide
  7. Kickstarter = all or nothing, Indiegogo = percent based on type, Be realistic = have realistic goals, and have realistic rewards. (From this year) Watch webinar by Brett from Indiegogo. On his slides, he talks about perks that people have offered that are hard to fulfill. Ex: autographed pictures. Custom thank you videos. Cap these “difficult” perks at X instead of leaving it open-ended/unlimited. (???Check out the LES slide reference???) Find other images similar to Brett’s but don’t copy.