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Crowdfunding: How to Build a Successful Campaign

Crowdfunding: How to Build a Successful Campaign

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Crowdfunding can be a great fundraising option for many startups, it’s not as easy and straightforward as you may think.

Before creating a campaign, check out this presentation from Mary Juetten from Traklight (www.traklight.com) and Early Growth Financial Services (www.earlygrowthfinancialservices.com).

Topics covered include:
- How to protect your IP
- The differences between equity and reward crowdfunding
- Building a compelling presentation
- and more!

Crowdfunding can be a great fundraising option for many startups, it’s not as easy and straightforward as you may think.

Before creating a campaign, check out this presentation from Mary Juetten from Traklight (www.traklight.com) and Early Growth Financial Services (www.earlygrowthfinancialservices.com).

Topics covered include:
- How to protect your IP
- The differences between equity and reward crowdfunding
- Building a compelling presentation
- and more!

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Crowdfunding: How to Build a Successful Campaign

  1. 1. PRACTICE SAFE CROWDFUNDING® MARY JUETTEN @maryjuetten @traklight
  2. 2. Mary Juetten Founder & CEO Traklight @traklight @maryjuetten mejuetten@traklight.com • Forbes, ABA Legal Tech Today, StartupGrind Contributor • 30 years business experience • J.D., CPA, CA • CfIRA, CFPA since 2012 • MSNBC, AZ PBS, SXSW V2V, LAUNCH Speaker Slides available on slideshare.net/Traklight Additional resources – Traklight.com Resource page Free Business Risk Assessment
  3. 3. Identify IP Protect IP Pick a Platform Build Social Capital Create a Pitch Fundraising Approach
  4. 4. Identify and Protect IP When? = Before you go public Why? = how it works online, business plan onlinebus
  5. 5. Strategies to Protect IP Do It Yourself: - USPTO.gov - copyright.gov
  6. 6. Strategies to Protect IP Hire a Professional: - Attorney, Consultant, LegalZoom, Rocketlawyer
  7. 7. Strategies to Protect IP Secrets: - Notary - IP Vault - Copyright software
  8. 8. PpPick a Platform:Cro Federal Securities Equity not yet legal instead: 20ish states enacted | 20ish in progress - Reg A+ (June 19, 2015)S
  9. 9. Crowdfunding options
  10. 10. Pick a Platform: Rewards Based
  11. 11. Rewards Choose the best platform for you.
  12. 12. Rewards - All or nothing (Example: Kickstarter) - Remember Fulfillment Issues
  13. 13. Rewards - Percent based on type (Example: Indiegogo)
  14. 14. CF Data: Popular Markets Source: thecrowdfundingcentre.com, Mapping the State of the Crowdfunding Nation Jul-Sept 2014 Report
  15. 15. PreSell | Market Validation
  16. 16. A Tale of 2 Campaigns Genetic Art - T shirts - Portraits Channels - Obsessed pet owner - Animal organizations Convert steel shipping containers into medical clinics - cooling/heating installed - most of medical equipment needs/electric and sink - durable, quickly installed Channels - General PR & Mother’s Day launch
  17. 17. Lessons Learned
  18. 18. Try Again Lessons Learned: •Heavy PR •Partnering •Pre-selling •Get it in Writing •Sound Reward Structure •No infringing
  19. 19. 2nd attempt = success
  20. 20. Build Social Capital Success is directly related to social capital • Quality not quantity • Content is king • Start early
  21. 21. Content is King Expert, Blog, Speak, Social Media, PR, “Prime the Pump”
  22. 22. Create Pitch Online Campaign
  23. 23. Rewards: Be Realistic No cap
  24. 24. Video: Problem, Solution, Ask Bonus: cause
  25. 25. Ignorance Is NOT A Defense Be Careful: Video, Copy, Music, Photos, etc
  26. 26. Read, Read, Read Read license and permission to use
  27. 27. Find your Crowd Prepare, prepare, prepare Read, read, read *Applies for all fundraising TOP THREE TIPS FOR CROWDFUNDING*
  28. 28. Questions? www.traklight.com Mary Juetten mejuetten@traklight.com @traklight @maryjuetten

Editor's Notes

  • Insert EGFS presenter.
  • Screenshots of different people’s campaigns with examples of creative perks (t shirts, pre-orders, etc) . Kickstarter’s, IG’s logos. Rocket Hub, Rocket Ventures, Micro-ventures, Prosper Lending, Georgia CF (Business Intra-State Crowdfunding). Take screen caps of those platforms.
  • Screenshot of a project. Find the “Coolest” (trademark) project.
  • Kickstarter = all or nothing, Indiegogo = percent based on type, Be realistic = have realistic goals, and have realistic rewards. (From this year) Watch webinar by Brett from Indiegogo. On his slides, he talks about perks that people have offered that are hard to fulfill. Ex: autographed pictures. Custom thank you videos. Cap these “difficult” perks at X instead of leaving it open-ended/unlimited. (???Check out the LES slide reference???) Find other images similar to Brett’s but don’t copy.
  • Kickstarter = all or nothing, Indiegogo = percent based on type, Be realistic = have realistic goals, and have realistic rewards. (From this year) Watch webinar by Brett from Indiegogo. On his slides, he talks about perks that people have offered that are hard to fulfill. Ex: autographed pictures. Custom thank you videos. Cap these “difficult” perks at X instead of leaving it open-ended/unlimited. (???Check out the LES slide reference???) Find other images similar to Brett’s but don’t copy.
  • Just campaigns. DNA shirt doesn’t get to goal. G3box meets their goal. Lessons learned on a slide
  • Kickstarter = all or nothing, Indiegogo = percent based on type, Be realistic = have realistic goals, and have realistic rewards. (From this year) Watch webinar by Brett from Indiegogo. On his slides, he talks about perks that people have offered that are hard to fulfill. Ex: autographed pictures. Custom thank you videos. Cap these “difficult” perks at X instead of leaving it open-ended/unlimited. (???Check out the LES slide reference???) Find other images similar to Brett’s but don’t copy.

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