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PRACTICE
SAFE
CROWDFUNDING®
MARY JUETTEN @maryjuetten @traklight
Mary Juetten
Founder & CEO Traklight
@traklight
@maryjuetten
mejuetten@traklight.com
• Forbes, ABA Legal Tech Today,
Start...
Identify IP
Protect IP
Pick a Platform
Build Social Capital
Create a Pitch
Fundraising Approach
Identify and Protect IP
When? = Before you go public
Why? = how it works online,
business plan onlinebus
Strategies to Protect IP
Do It Yourself:
- USPTO.gov
- copyright.gov
Strategies to Protect IP
Hire a Professional:
- Attorney, Consultant,
LegalZoom, Rocketlawyer
Strategies to Protect IP
Secrets:
- Notary
- IP Vault
- Copyright software
PpPick a Platform:Cro
Federal Securities Equity
not yet legal instead: 20ish
states enacted | 20ish in
progress
- Reg A+ (...
Crowdfunding options
Pick a Platform:
Rewards Based
Rewards
Choose the best
platform for you.
Rewards
- All or nothing
(Example: Kickstarter)
- Remember Fulfillment
Issues
Rewards
- Percent based on type
(Example: Indiegogo)
CF Data: Popular Markets
Source: thecrowdfundingcentre.com, Mapping the State of the Crowdfunding Nation Jul-Sept 2014 Rep...
PreSell | Market Validation
A Tale of 2 Campaigns
Genetic Art
- T shirts
- Portraits
Channels
- Obsessed pet owner
- Animal organizations
Convert stee...
Lessons Learned
Try Again
Lessons Learned:
•Heavy PR
•Partnering
•Pre-selling
•Get it in Writing
•Sound Reward Structure
•No infringing
2nd attempt = success
Build Social Capital
Success is directly
related to social capital
• Quality not quantity
• Content is king
• Start early
Content is King
Expert, Blog, Speak,
Social Media, PR,
“Prime the Pump”
Create Pitch
Online
Campaign
Rewards: Be Realistic
No cap
Video: Problem,
Solution, Ask
Bonus: cause
Ignorance Is NOT A Defense
Be Careful:
Video, Copy, Music, Photos, etc
Read, Read, Read
Read license and
permission to use
Find your Crowd
Prepare, prepare, prepare
Read, read, read
*Applies for all fundraising
TOP THREE TIPS FOR
CROWDFUNDING*
Questions?
www.traklight.com
Mary Juetten
mejuetten@traklight.com
@traklight @maryjuetten
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Crowdfunding: How to Build a Successful Campaign

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Crowdfunding can be a great fundraising option for many startups, it’s not as easy and straightforward as you may think.

Before creating a campaign, check out this presentation from Mary Juetten from Traklight (www.traklight.com) and Early Growth Financial Services (www.earlygrowthfinancialservices.com).

Topics covered include:
- How to protect your IP
- The differences between equity and reward crowdfunding
- Building a compelling presentation
- and more!

Published in: Business
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Crowdfunding: How to Build a Successful Campaign

  1. 1. PRACTICE SAFE CROWDFUNDING® MARY JUETTEN @maryjuetten @traklight
  2. 2. Mary Juetten Founder & CEO Traklight @traklight @maryjuetten mejuetten@traklight.com • Forbes, ABA Legal Tech Today, StartupGrind Contributor • 30 years business experience • J.D., CPA, CA • CfIRA, CFPA since 2012 • MSNBC, AZ PBS, SXSW V2V, LAUNCH Speaker Slides available on slideshare.net/Traklight Additional resources – Traklight.com Resource page Free Business Risk Assessment
  3. 3. Identify IP Protect IP Pick a Platform Build Social Capital Create a Pitch Fundraising Approach
  4. 4. Identify and Protect IP When? = Before you go public Why? = how it works online, business plan onlinebus
  5. 5. Strategies to Protect IP Do It Yourself: - USPTO.gov - copyright.gov
  6. 6. Strategies to Protect IP Hire a Professional: - Attorney, Consultant, LegalZoom, Rocketlawyer
  7. 7. Strategies to Protect IP Secrets: - Notary - IP Vault - Copyright software
  8. 8. PpPick a Platform:Cro Federal Securities Equity not yet legal instead: 20ish states enacted | 20ish in progress - Reg A+ (June 19, 2015)S
  9. 9. Crowdfunding options
  10. 10. Pick a Platform: Rewards Based
  11. 11. Rewards Choose the best platform for you.
  12. 12. Rewards - All or nothing (Example: Kickstarter) - Remember Fulfillment Issues
  13. 13. Rewards - Percent based on type (Example: Indiegogo)
  14. 14. CF Data: Popular Markets Source: thecrowdfundingcentre.com, Mapping the State of the Crowdfunding Nation Jul-Sept 2014 Report
  15. 15. PreSell | Market Validation
  16. 16. A Tale of 2 Campaigns Genetic Art - T shirts - Portraits Channels - Obsessed pet owner - Animal organizations Convert steel shipping containers into medical clinics - cooling/heating installed - most of medical equipment needs/electric and sink - durable, quickly installed Channels - General PR & Mother’s Day launch
  17. 17. Lessons Learned
  18. 18. Try Again Lessons Learned: •Heavy PR •Partnering •Pre-selling •Get it in Writing •Sound Reward Structure •No infringing
  19. 19. 2nd attempt = success
  20. 20. Build Social Capital Success is directly related to social capital • Quality not quantity • Content is king • Start early
  21. 21. Content is King Expert, Blog, Speak, Social Media, PR, “Prime the Pump”
  22. 22. Create Pitch Online Campaign
  23. 23. Rewards: Be Realistic No cap
  24. 24. Video: Problem, Solution, Ask Bonus: cause
  25. 25. Ignorance Is NOT A Defense Be Careful: Video, Copy, Music, Photos, etc
  26. 26. Read, Read, Read Read license and permission to use
  27. 27. Find your Crowd Prepare, prepare, prepare Read, read, read *Applies for all fundraising TOP THREE TIPS FOR CROWDFUNDING*
  28. 28. Questions? www.traklight.com Mary Juetten mejuetten@traklight.com @traklight @maryjuetten

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