GenTech, May 11, 2011Business Plans 101   Kyle Meetze
Disclaimer There is no one way or right way to write a business plan, but there are                          plenty of wro...
Outline• What is a business plan• Format, content, and value of the business plan• Important parts of the plan and why the...
What is a Business PlanWikipedia says:A business plan is a formal statement of a set of businessgoals, the reasons why the...
What is a business plan• A strategy document• A financing document• A sales document• A Q&A document• A historical document
What is a business plan• A tangible representation of reams of research• A demonstration that you did your homework• A rem...
Business plan vs Business planning• Business plan is the result of the exercise of planning
Where do we see business plans• Start-up Licensees• Departmental program development projects• Commercialization Plans• Mu...
Business plans in context• Different strokes for different folks   • What are you trying to accomplish       • Will a slid...
What types of business plans are there• Different styles• Different purposes• Different audiences
Different styles• Short - 10 - 20 pages• Long - 25+ pages• Brief - think commercialization plan• Fancy• Slide deck only
Different purposes• Start-up• Fundraising• Corporate change• New product opportunity• Corporate expansion• Opportunity ass...
Who is your audience• Venture capital• Angels• Philanthropist• Grant funding agency• Department chair• Internal versus ext...
How much time doesit take• It depends on:   • The questions   • The answers   • The intent   • The authors
Where do you start
Where do you start• With a dream
Where do you start• With a dream• It is an iterative process
What goes in abusiness plan• Executive Summary• Opportunity overview• Market analysis and description• Business strategy• ...
What goes in abusiness plan• Blood, sweat, and tears• Most important:   • The people you have,     and those you dont   • ...
Why are people so important• An "A" team can execute on a "C" technology• Reputation is important• Identify the skills tha...
Why risk is so important• It is what sets the value  for the opportunity• It determines the  likelihood of success• It all...
Are financials important• Absolutely• Not really
Financial questions• How much do you need• How are you going to spend it• How does that add value• When will you need more...
Who should write the business plan• The project champion• Never have a consultant or student write the plan
How should we view or utilize business plans• As a tool• A source of information• Skeptically or critically
Absolute must haves• Strong team or the ability to recruit• Cost estimates• Funding requirements and spend plan• Gantt cha...
Remember• The plan is representative of the planning• Proper planning prevents poor performance• Writing a plan is not eas...
Also remember• These are opinions and the more exposure you have the  more you will form your own
Questions and examples
Upcoming SlideShare
Loading in …5
×

Gen tech business plan presentation

583 views

Published on

Internal Presentation on general aspects of business plans and business planning strategy.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
583
On SlideShare
0
From Embeds
0
Number of Embeds
51
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • \n\n
  • \n\n
  • \n\n
  • Sometimes the people? \n
  • What you are going to do\nWhat you are not going to do\nWhat you don't yet know\n
  • It is an outcome from effort\nIt is a moment in time capture on paper\n
  • Extremely important to differentiate these two\nA business plan does not necessarily represent that someone has done appropriate planning\n
  • \n\n
  • Can you get way with a slide deck\n\nNowadays most investors only want to see a slide deck or less than 10 pages\n\nFor a follow-financing they are very large documents due to regulatory requirements\n
  • Let's go through some\n
  • Sorry this note is so long, I didn't have time to write a short one\n\nBrevity is key in a plan\n\nBrevity is achieved through distillation. Every sentence should have a purpose and if you can say it with an image all the better.\n\nI've seen hardbound business plans- don't do that\n
  • Essentially internal versus external\n
  • \n\n
  • It can take a couple of weeks but it is likely to take 6-9 months for a brand new opportunity\n
  • My plan was in version 13\n
  • This is where opinions really vary\n\nMost will include a go to market strategy but in most of our cases this is so far off it is a waste of space\n\nRegulatory is a big one for us\n
  • Probably more beers than tears\n\nMost plans forecast across 5 years\n
  • I used to not believe this. Now I partially do\n
  • The money you are raising is to be spent to eliminate risk\n
  • From a sales prospective, no one believes them. \n\nFrom a cost perspective they always think you underestimate\n\nThey should frame the market potential and help you "value" the opportunity\n\nAt the end of the day it is all about money\n
  • \n\n
  • \n\n
  • \n\n
  • \n\n
  • \n\n
  • \n\n
  • \n\n
  • Gen tech business plan presentation

    1. 1. GenTech, May 11, 2011Business Plans 101 Kyle Meetze
    2. 2. Disclaimer There is no one way or right way to write a business plan, but there are plenty of wrong ways.The views and opinions in regards to business plans are as varied as the people who read and write them. The views and opinions in this presentation are mine and are usually not endorsed by anyone.
    3. 3. Outline• What is a business plan• Format, content, and value of the business plan• Important parts of the plan and why they are important• Examples
    4. 4. What is a Business PlanWikipedia says:A business plan is a formal statement of a set of businessgoals, the reasons why they are believed attainable, and theplan for reaching those goals. It may also contain backgroundinformation about the organization or team attempting toreach those goals.
    5. 5. What is a business plan• A strategy document• A financing document• A sales document• A Q&A document• A historical document
    6. 6. What is a business plan• A tangible representation of reams of research• A demonstration that you did your homework• A reminder that you did your homework• Strategic planning• Defining the opportunity
    7. 7. Business plan vs Business planning• Business plan is the result of the exercise of planning
    8. 8. Where do we see business plans• Start-up Licensees• Departmental program development projects• Commercialization Plans• Multiple potential licensees
    9. 9. Business plans in context• Different strokes for different folks • What are you trying to accomplish • Will a slide deck suffice • Do you know enough of the answers
    10. 10. What types of business plans are there• Different styles• Different purposes• Different audiences
    11. 11. Different styles• Short - 10 - 20 pages• Long - 25+ pages• Brief - think commercialization plan• Fancy• Slide deck only
    12. 12. Different purposes• Start-up• Fundraising• Corporate change• New product opportunity• Corporate expansion• Opportunity assessment
    13. 13. Who is your audience• Venture capital• Angels• Philanthropist• Grant funding agency• Department chair• Internal versus external
    14. 14. How much time doesit take• It depends on: • The questions • The answers • The intent • The authors
    15. 15. Where do you start
    16. 16. Where do you start• With a dream
    17. 17. Where do you start• With a dream• It is an iterative process
    18. 18. What goes in abusiness plan• Executive Summary• Opportunity overview• Market analysis and description• Business strategy• Financials• Intellectual property• Risks and mitigation strategies
    19. 19. What goes in abusiness plan• Blood, sweat, and tears• Most important: • The people you have, and those you dont • Risks, risks, risks, and mitigation• Less important • Financials (depends)
    20. 20. Why are people so important• An "A" team can execute on a "C" technology• Reputation is important• Identify the skills that are lacking in the current team
    21. 21. Why risk is so important• It is what sets the value for the opportunity• It determines the likelihood of success• It allows you to "know what you dont know"
    22. 22. Are financials important• Absolutely• Not really
    23. 23. Financial questions• How much do you need• How are you going to spend it• How does that add value• When will you need more• How are the investors going to make money and how much of it can they make
    24. 24. Who should write the business plan• The project champion• Never have a consultant or student write the plan
    25. 25. How should we view or utilize business plans• As a tool• A source of information• Skeptically or critically
    26. 26. Absolute must haves• Strong team or the ability to recruit• Cost estimates• Funding requirements and spend plan• Gantt chart - timeline and task list • With an overlay of funding requirements and value adding milestones
    27. 27. Remember• The plan is representative of the planning• Proper planning prevents poor performance• Writing a plan is not easy but it is extremely informative• Greater than 50% (if not 80%) of business plan exercises should have resulted in trashing the opportunity
    28. 28. Also remember• These are opinions and the more exposure you have the more you will form your own
    29. 29. Questions and examples

    ×