Opportunity-based Growth for small and medium sized businesses is the proven approach to prosper under economic and technological change. It's GrowthPath's speciality.

1. About GrowthPath

2. GrowthPath’s customer base
• Turnover between $2m and $50m
• Established more than three years
• Often privately owned
• Due to growth or a more complex environment,
our customers need better understanding of their
profitability
• Our clients want to make faster, better decisions
about the key opportunities to pursue

3. GrowthPath: Profit Engineers
• We’re hands-on with advanced real-world, SME
finance and IT skills.
• We know small and middle-sized businesses.
• We don’t do tax, compliance, audits, company
structures, SMSF... : we’re not tax accountants
• We don’t sell software packages: we’re not vendors
• We don’t use off-the-shelf methodologies: we’re
not a franchise

4. Tim Richardson
• Tim Richardson, CPA, is a
former ERP developer, CIO
and CFO of two
international businesses.
• A career launched in
Australia and built with years
of experience in Asia and
Europe
• Knows retail, manufacturing,
wholesale, medical and
professional services

5. Alan Rogers
• Alan is a CFO and Chartered
Accountant
• CFO roles in small to
medium private and global
public companies.
• Turnarounds of medium-
sized manufacturing,
distribution and franchising
operations.

6. Linda Vydra (Associate)
• Fashion entrepreneur (lydra.com.au)
• Lydra launched in 2010; fast growth,
now employs designers, production staff,
interns and office staff.
• Social-media marketing and sales a key
part of her success.
• Linda teaches the use of social media to
business students at Holmesglen’s
Business Enterprise Unit.

7. Daniel Gundry (Associate)
• Dan is a white-hat search expert (SEO)
and online marketing specialist
• Dan has helped Australian SMEs save
thousands of dollars and get great
sustained sales with white-hat SEO.
• Dan teaches SEO and online marketing
at Holmesglen’s Business Enterprise Unit

8. Learn about our key services
• Opportunity Based Growth
• Become a Focused Agile Business
• Raising cash to finance growth opportunities
• Cashflow Search and Rescue (turnarounds)
• Become a Hybrid Online Business
• Transforming SME Finance Teams

9. Service Line
Opportunity Based Growth

10. Opportunity-based Growth
outperforms traditional
strategic planning for
smaller businesses facing
change in their market

11. Profit Engineering through Opportunity
Based Growth
Increase contribution margin with a Identify the top few
understanding of true customer and drivers of growth and
product profits profit, and move away
from backwards-
looking accounting
views of the business
Connect, improve
or replace your
business systems to Upgrade your finance team: make them
get faster, more front-seat passengers in your business
useful information

12. Service Line
Focused Agile Business Program

13. Your different customers and
activities are like holdings in
an investment portfolio.
In some, you should increase
your commitment, and in
some, it’s time to divest.

14. Rebalance your activities
to prepare for the future.
See good opportunities
faster. Know your core
strengths.
Become a Focused, Agile
Business

15. The Focused Agile Business Program
Know what you do best.
See opportunities faster. Take advantage.
• GrowthPath’s FAB finds the comparative advantages of a
business and uses this to rebalance
• We move information to cash-based, fast short-term
decision making for the fastest reaction to opportunities
• Our operational experience allows us increase business
flexibility (agility), in order to respond.

16. The Focused Agile Business Program
The FAB program delivers growth through focus and agility

17. The Focused Agile Business Program
• Separating future and past activities
• Fixing or exiting weak areas
• Put resources and attention towards growth
• Producing more cash with less tied-up capital
means a valuation-boost (good if you’re
selling the business or raising cash)

18. Service Line:
Raising money
for growth

19. Solution:
Investor-focused plansd projections
GrowthPath
can play central role in
raising cash for
growth opportunities

20. Corporate Advisory*
Company Structure. Legals & Compliance. Listing & Share Registry.
Offer Marketing*
GrowthPath
• Financial Model and Valuation
Investor recruitment* • Projections and Scenarios
• Linkage to narrative discussion of barriers to
entry, differentiation, competitor and market
analysis
* GrowthPath has recommended partners for these roles

21. We know what
investors look for

22. What do investors need to know?
• Upside: They accept that things can go wrong, but they
are excited by the chance that things go right
• Financial levers of growth: this is what their investment
decisions are based on
• Barriers to entry and differentiation with respect to
competitors

23. We make
investor-ready financial
models

24. We build credibility
through competitor
analysis and market
research

25. For Founding Shareholders
• We offer education and advice about the process of raising
funds, choices, shareholder dilution and valuations
• We introduce trusted partners to manage the process

26. Cashflow Search and
Rescue
(Turnarounds)

27. Don’t let your cash
position be a casualty of
poorly managed growth

28. Cashflow Search and Rescue
Urgent and sustained
cashflow improvement which
protects the long-term value
of the business

29. A structured program moving from immediate
threats to sustained turnaround

30. GrowthPath and Online Business

31. In 2013, there is no such thing as
online business.
There is only business.
Everything GrowthPath does helps online business
• Faster decision making
• Better cost insights to support tighter margin amidst more
competition
• Connected, more useful IT system

32. Online Action Team
• Our team includes:
ª SEO expert Daniel Gundry
ª Fashion retail entrepreneur Linda Vydra
ª Experienced online CFO Tim Richardson
• Our holistic approach is based around profitable hybrid
online business
ª (retailers, or wholesalers establishing a retail channel)
• We target the complete set of success factors: operational,
marketing and technical

33. Finance Transformation at SMEs

34. Has growth outstripped your
systems and people?
• Get back in control.
• See the cash potential of
opportunities
• Make fact-based decisions fast

35. Are you on a mission to Mars with
a compass and an old map?
• Finance systems, teams and business controls are
often left behind by growth
• Bank pressure or investors will demand audit,
control improvements and better cashflow
forecasting
• It’s old fashioned, but true: prevention is better
than cure
• Poor controls means too much cash locked up in
working capital, fraud risk and nasty surprises

36. SME Finance Transformation:
People and Reporting
• Traditional finance works to tax office deadlines.
• The outcomes are designed to keep your tax-accountant
and bank happy. Your business is forced to adopt a one-
size-fits-all approach.
• It’s not growth-focused.
• GrowthPath fixes SME Finance with new ways of
working, new systems, new reporting tools and simpler
budgets and forecasts. We introduce fast but effective
capital investment analysis and cash-based decision tools
for tenders and other expansion opportunities.

37. SME Finance Transformation: Systems
and Controls
• We choose and implement systems, vendor-neutral.
Or we fix your existing systems, often by connecting
them properly so information is shared better.
• We build light business controls and finance processes
that secure your business but don’t harm focus on
profitable, fast decisions
• We’ve seen business controls save a business from a
financial tsunami ... It may not be the most exciting
thing we do, but it is one of the most important.

38. GrowthPath Pty Ltd
L1 368 Johnston St
Abbotsford 3067
Victoria, Australia
www.growthpath.com.au
info@growthpath.com.au
+61 3 8678 1850