Edits personal brand

1. Nathan Diehl
From Sales Manager to Radio Host
Personal Brand Exploration
Bus119
Sports Broadcasting
March 8th 2024

2. Goal
Changing Careers
Graduate with Honors (October 2025)
Continue to Build Resume, with relevant Experience
Start on air career in Radio (Fall 2024)

3. Profession
Radio On Air Talent
Late night sports talk host
News Anchor Radio
Program Director

4. Target Audience
Former athletes
Divorced dads
My radio style will be
looking to engage in 2
target markets

5. Competition
Skill Set
Knowledgable of multiple sports
Public Speaking
Radio Familiarity
Gray is a coworker
He has taken steps to get on air

6. Identity
Guiding Principal
Passion
Vision
Super Power
Core Values
1. Honesty
2. Diligence
3. Morals
4. Commitment
5. Community
Storytelling that you can relate to
and enjoy with just enough humor
to come back again
Sports, being a Dad, Storytelling
Craft sports stories, deliver them to a
broad audience, and keep audience
engaged
believe that every action we take must
be grounded in truthfulness,
transparency, and accountability.
Golden Circle
Why
To tell stories to those who
might not hear them
How
Crafting relatable message
for listeners to engage with
What
A program that you can listen
to and not feel lost in the
message

7. Promise Position
Promise Position
Storytelling for the divorced dad who wants
to listen to someone they have a lot in
common with tell the day’s sports stories
Sports as told by an
athlete who wasn’t paid
millions of dollars

8. Networking
We are missing an opportunity to
tap in to the late night sports
game. I can bring to the late night
lineup a perspective that are
current listeners might enjoy as
well as bringing an audience that
we currently do not have.
WBA
Wisconsin Broadcast Association
Mike Crute
As a current on air radio host, he would be able to lend a knowledgeable path to get from
just starting as an on-air Talent to hosting a long running radio show. Ask somebody who
has been involved in radio over the past 15 years this is de
fi
nitely someone that I'd be able to
form a mentor/mentee relationship with

9. Marketing
Content
Long form sports rants
Social Media
YouTube
Twitch
X
LiveStreaming talk sports
Daily live streaming to stay
on current sports topics
By live streaming across multiple
platforms, build online presence

10. Development
Technical Skills Transferable Skills
Zoom Meetings
Audio Mixing
News Writing
How to Interview (Radio)
Youtube learning to be completed April 2024
https://youtu.be/U_JohBDMur4?si=_DGC3QyWk_nJ76Q3
Udemy Learning to be completed October 2024
https://www.udemy.com/topic/music-mixing/
Udemy Learning to be completed September 2024
https://www.udemy.com/course/news-writing-fundamentals-
a-guide-to-news-writing/
Youtube learning to be completed May 2024
https://youtu.be/0gPGOchGKbY?si=ODDXbHP00zssLvs1

11. Bibliography
Events. Wisconsin Broadcasters Association. (n.d.). https://www.wi-broadcasters.org/events/
Chatgpt. (n.d.). https://chat.openai.com
News writing fundamentals: Journalism 101 | udemy. (n.d.-b). https://
www.udemy.com/course/news-writing-fundamentals-a-guide-to-news-writing/
Gray Gunderson. LinkedIn. (n.d.). https://
www.linkedin.com/login
Johnson, P. (2024, March 18). Lebron James
fl
ooded with criticism as
fi
rst clip of new podcast creates
unexpected problem. MARCA. https://www.marca.com/en/basketball/nba/los-angeles-
lakers/2024/03/18/65f8ac2eca4741ef758b457c.html
Grayson, R. (2019, December 3). Doing radio interviews. Medium. https://
russgrayson-au.medium.com/doing-radio-interviews-4a748691846a
Frawley, C. (2023, May). How to choose an audio mixer. Backstage. https://
www.backstage.com/magazine/article/how-to-choose-an-audio-
mixer-75893
Diehl,Nathan