The document discusses new trends in theorizing communication and media. It outlines a shift from (1) communication science to communication studies, analyzing communication to understanding phenomena; (2) a structure view of communication to a culture view of society; and (3) social science to cultural science. Key new paradigms discussed include the constructivist, practice, autopoiesis, and text paradigms. On different levels, there is a cultural turn toward constructivism, hermeneutics, grounded theory, phenomenology, and questioning everyday routines. Theorizing media moves from essentialist views to contextual models of media use, media as social practice, and from media to mediality.